2022
9
UK Hand, Body and Footcare Market Report 2022
2022-08-13T04:08:06+01:00
OX1101805
2195
154521
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Report
en_GB
“The rising cost of living will come to define consumer spending on hand, body and footcare. However, in a crowded category where value is defined as more than product cost,…

UK Hand, Body and Footcare Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Hand, Body and Footcare Market Report identifies consumers’ attitudes towards hand, body and footcare products, purchase drivers and the impact of the cost of living crisis on the UK skincare market. This report covers the hand, body and footcare market size, market forecast, market segmentation and industry trends in the UK skincare market.

Current Landscape of the UK Hand, Body and Footcare Market

In the coming year, inflation and the rising cost of living will define the skincare market. Mintel’s skincare market research identifies that consumers plan to adjust their usage behaviours and adopt savvy shopping behaviours, such as switching to lower-priced brands, buying more on special offer, or using a smaller quantity of these products on each application, in an attempt to save money.

 

Skincare Market Share and Key Industry Trends

The financial pressures faced by consumers, and the behaviours adopted as a result, stand as the biggest threat to the skincare market. Brands will need to go beyond price to assert value and prove that they can meet other consumer purchasing priorities, including natural ingredient content, wellbeing benefits and sustainability claims.

  • 40% of UK adults agree that the income squeeze would encourage them to switch to lower-priced brands.
  • 62% of UK consumers purchase products that claim to treat dry skin.
  • 43% of UK adults would be interested to in more biodegradable packaging.
  • 73% of UK consumers agree that the need to save money would make them use a smaller quantity of hand, body and footcare products on each application.

 

Future Trends in the UK Hand, Body and Footcare Market

Mintel’s skincare market research identifies that there are future opportunities for growth within the hand, body and footcare market. Brands can encourage consumers to see bodycare as just as necessary as facial skincare through education on the importance of the skin microbiome and overall wellbeing. In turn, this can drive usage of premium products containing skincare actives, as well as the adoption of multi-step bodycare routines as self-care.

There will be further opportunities to explore personalisation as consumers become more engaged with the hand, body and footcare market and become tired with a ‘one-size-fits-all’ products.

To discover more about our UK Hand, Body and Footcare Market Report 2022, read our UK Attitudes Towards Beauty and Grooming Routines Market Report 2022, or take a look at our other Beauty and Personal Care Market Research.

 

Quickly Understand

  • The impact of the rising cost of living on the hand, body and footcare market.
  • The value of individual segments and brand performance in 2021.
  • Consumer interest in ingredient and environmental innovation in the hand, body and footcare market.
  • Usage of hand, body and footcare formats in the last 12 months.
  • Impact of the income squeeze on buying behaviours in the skincare market.
  • Attitudes towards hand, body and footcare market.
  • Explores the skincare market size and skincare market share.

Covered in this Report


Products:
Handcare, footcare, bodycare (lotions/creams, body butter, emollients, exfoliating products, anti-cellulite products, tanning moisturisers, and men’s bodycare).
Brands:  Beiersdorf (NIVEA), Johnson & Johnsons (Neutrogena), E45, Aveeno, Palmers, Vaseline, Bio Oil, Cetaphil, Garnier, O’Keefe’s, Scholl, Compeed, Bazuka, Flexitol, Canesten, Daktarin, Lamisil, Daktacort, Cult Beauty, Revolution Beauty, Irene Forte, Halen Môn, M&S, Boots, Yves Rocher, L’Occitane, L’Oréal, LVMH, Natura Cosméticos, Rituals Cosmetics, Korres Natural Products, The Body Shop, Drunk Elephant, Superdrug, Versed, Ever Eden, Eco by Naty, La Roche-Posay, Farmologie, Caudalie, Kind Natured, Epoch, Babor Spa Energizing, Aldi (Lacura).

 

Expert Analysis from a Specialist in the BPC Industry

This report, written by Georgia Stafford, a leading analyst in the BPC industry, delivers in-depth commentary and analysis to highlight current trends in the hand, body and footcare market and add expert context to the numbers.

“The rising cost of living will come to define consumer spending in hand, body and footcare market. However, in a crowded category where value is defined as more than product cost, brands can propose value with ingredients, wellbeing claims and skin expertise to dissuade trading down and drive usage. In innovation and marketing, brands can respond to changing attitudes towards hand, body and footcare, including the view of bodycare being as important as facial skincare and the increasing use of these products as part of relaxing self-care routines to combat stress.”

Georgia Stafford
Research Analyst

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for hand, body and footcare
      • Figure 1: Category outlook for hand, body and footcare, 2022-27
    • The market
    • Put skin health in the spotlight
      • Figure 2: Market size and forecast for hand, body and footcare, 2017-27
    • Learnings from the last income squeeze
    • Companies and brands
    • Promote bodycare as skincare
      • Figure 3: UK retail value sales of bodycare, by brand, 2021-22
    • Go beyond moisturising claims
      • Figure 4: UK retail value sales of handcare, by brand, 2021-22
    • Innovate footcare for post-pandemic lifestyles
      • Figure 5: UK retail value sales of footcare, by brand, 2021-2022
    • The consumer
    • Encourage regimens
      • Figure 6: Hand, body and footcare format usage, by body part, 2022
    • Keep pace with trends
      • Figure 7: Hand body and footcare brand preferences, 2022
    • Dissuade trading down
      • Figure 8: Income squeeze purchase behaviours in hand, body and footcare, 2022
    • Streamline routines
      • Figure 9: Claims sought in hand, body and footcare products, 2022
    • Embrace facial skincare trends
      • Figure 10: Interest in active ingredients in hand and bodycare products, 2022
    • Consider eco-ethics at all stages
      • Figure 11: Interest in environmental innovation in hand, body and footcare, 2022
    • Formulate with value in mind
      • Figure 12: Behaviours around hand, body and footcare, 2022
  3. Issues and Insights

    • Emphasise value
    • Take eco-ethics beyond packaging
    • Respond to trends to drive spending
  4. Market Size and Performance

    • Put skin health in the spotlight
      • Figure 13: Market size for hand, body and footcare, 2017-22
    • Further wellbeing innovation
    • Facial skincare trends drive growth
    • Ensure handcare stays relevant
  5. Market Forecast

    • Market growth will fail to outpace inflation
      • Figure 14: Category outlook for hand, body and footcare, 2022-27
    • Be transparent
      • Figure 15: Market forecast for hand, body and footcare, 2022-27
      • Figure 16: UK retail value sales of hand, body and footcare at current and constant and prices, 2022-27
    • Promote post-pandemic pampering
    • Learnings from the last income squeeze
      • Figure 17: UK value sales of hand, body and footcare, 2010-19
    • Forecast methodology
  6. Market Segmentation

    • Present footcare as self-care
      • Figure 18: UK retail value sales of hand, body and footcare, by segment, 2020-21
    • Stress hygiene to encourage handcare growth
    • Feed into the treatment trend
      • Figure 19: UK retail value sales of bodycare, by segment, 2020-21
    • Infuse luxury into routines
      • Figure 20: UK retail value sales of hand, body and footcare, by price positioning, 2020-21
    • Boost prestige with eco-ethics
  7. Channels to Market

    • Offer choice at a competitive price
      • Figure 21: UK retail value sales of hand, body and footcare products, by outlet type, 2020-21
    • Create a unique shopping experience
    • Expand offerings to boost the appeal of supermarkets
    • Overcome price comparisons
  8. Market Drivers

    • Inflation is the key concern for consumers and brands…
    • … and will weigh down the post-COVID recovery
    • Consumer spending power will be curbed
    • The conflict in Ukraine is hurting the UK economy in a number of ways
    • Honesty with consumers will resonate
      • Figure 22: Consumer perceptions of what constitutes an ethical beauty/grooming brand, 2021
    • Use loyalty schemes to propose value
      • Figure 23: Beauty/grooming shopping behaviours, 2021
    • Appeal to holidaymakers
      • Figure 24: Spending habits on holidays compared to before the outbreak of COVID-19, 2021-22
    • Innovate for an ageing population
      • Figure 25: Consumer opinion of what constitutes a diverse beauty brand, 2021
    • Customise with inclusivity in mind
      • Figure 26: Perceptions of beauty brands’ approach to diversity, 2021
  9. Market Share

    • Go beyond moisturising claims in handcare
      • Figure 27: Retail value sales of mass-market handcare, by brand, 2021-22
    • Offer affordable handcare luxuries
    • Promote bodycare as skincare
      • Figure 28: UK retail value sales of mass-market bodycare, by brand, 2021-22
    • Embrace alternative marketing in bodycare
    • Formulate bodycare with sensitive skin in mind
    • Develop footcare for post-pandemic lifestyles
      • Figure 29: UK retail value sales of footcare, by brand, 2021-22
    • Appeal to hygiene-focused footcare users
  10. Launch Activity and Innovation

    • Sate consumer appetite with NPD
      • Figure 30: New product development in hand, body and footcare, by launch type, 2018-22
    • Keep eco-ethics convenient
      • Figure 31: New product development in hand, body and footcare, by segment, 2018-22
      • Figure 32: Examples of products with eco-ethical claims, 2022
    • Make trends more affordable
      • Figure 33: New product development in hand, body and footcare, by brand type, 2018-22
      • Figure 34: Examples of private label handcare launches, 2021
    • Appeal to the senses
      • Figure 35: New product development in hand, body and footcare, by top 10 ultimate companies, 2021
      • Figure 36: Examples of products with sensorial appeal, 2021
    • Go beyond eco-ethics
      • Figure 37: Examples of bodycare products with socially-ethical claims, 2021
    • Offer multifunctional benefits via skincare actives
      • Figure 38: Top 10 claims in bodycare (based on 2021), 2020-21
      • Figure 39: Examples of products with active ingredients and functional claims, 2021 and 2022
    • Bump up pregnancy products with ingredient claims
      • Figure 40: Examples of products designed for use during pregnancy, 2021-22
    • Differentiate atopic handcare with atypical design
      • Figure 41: Top 10 claims in handcare (based on 2021), 2020-21
      • Figure 42: Examples of handcare products suitable for eczema prone skin, 2021
    • Offer sustainable footcare
      • Figure 43: Top 10 claims in footcare (based on 2021), 2020-21
      • Figure 44: Footcare launches with environmentally friendly packaging claims, 2021
    • Pair naturals with other trending claims
      • Figure 45: Examples of footcare product launches with natural/botanical claims, 2021
  11. Advertising and Marketing Activity

    • TV continues to dominate
      • Figure 46: Total above-the-line, online display and direct mail advertising expenditure on hand, body and footcare products, 2019-22
    • Make advertising interactive
    • Educate via advertising
      • Figure 47: Total recorded above-the line, online display, and direct mail advertising expenditure on hand, body and footcare, by top companies and others, 2021
    • Reduce risk with clinically-proven claims
    • Scholl targets post-pandemic needs
    • Engage via social media
    • Nielsen Ad Intel coverage
  12. Brand Research

    • Brand map
      • Figure 48: Attitudes towards and usage of selected brands, 2022
    • Key brand metrics
      • Figure 49: Key metrics for selected brands, 2022
    • Brand attitudes: Neutrogena Norwegian Formula is trusted
      • Figure 50: Attitudes, by brand, 2022
    • Brand personality: Own-label brands are perceived as accessible
      • Figure 51: Brand personality – Macro image, 2022
    • Neal’s Yard Remedies is seen as natural
      • Figure 52: Brand personality – Micro image, 2022
    • Brand analysis
    • Neutrogena Norwegian Formula is trusted
    • Superdrug Vitamin E ranks highly for ethics
    • Lacura is rated for its accessibility
    • Neal’s Yard Remedies stands out
    • Nursem is seen as ethical
    • O’Keeffe’s has a caring reputation
  13. Hand, Body and Footcare Usage

    • Encourage multistep regimens
      • Figure 53: Hand, body and footcare format usage, by body part, 2022
    • Consider the multi-uses of oils
    • Engage older users
      • Figure 54: Net hand, body and footcare usage, by age, 2022
  14. Hand, Body and Footcare Brand Preferences

    • Keep pace with trends
      • Figure 55: Hand, body and footcare brand preferences, 2022
    • Boost expertise to drive sales
    • Bring anti-ageing claims to mass market
  15. Income Squeeze Buying Behaviours in Hand, Body and Footcare

    • Dissuade trading down
      • Figure 56: Income squeeze purchase behaviours in hand, body and footcare, 2022
    • Private label can carve out an identity
    • Encourage product discovery
      • Figure 57: Income squeeze buying behaviours, by brand type of hand, body and footcare bought, 2022
    • Propose value to premium buyers
    • Build a community
  16. Claims Sought in Hand, Body and Footcare

    • Pair hydrating and exfoliating claims
      • Figure 58: Claims sought in hand, body and footcare products, 2022
    • Take a total approach to skin protection
    • Innovate in products for ageing skin
      • Figure 59: Claims sought in hand, body and footcare, by brand type bought, 2022
    • Tackle body taboos
  17. Active Ingredient Interest in Hand and Bodycare

    • Embrace facial skincare trends
      • Figure 60: Interest in active ingredients in hand and bodycare products, 2022
    • Innovate in affordable anti-ageing
      • Figure 61: Interest in active ingredients hand and bodycare products, by brand preferences, 2022
    • Marry skin health and general health
    • Improve ingredient education
      • Figure 62: Versed Firm Ground Retinol Body Lotion (Offspring Beauty Co.), 2022
  18. Interest in Environmental Innovation

    • Consider eco-ethics at all stages
      • Figure 63: Interest in environmental innovation in hand, body and footcare, 2022
    • Make refills the obvious choice
    • Shift the focus away from eco-ethics
    • Blend eco-ethical and natural claims
  19. Attitudes towards Hand, Body and Footcare

    • Formulate with value in mind
      • Figure 64: Behaviours around hand, body and footcare, 2022
    • Innovate in packaging to guide consumers
    • Boost moods with scent and application tools
      • Figure 65: Hotel Collection Winter Spice Orange, Cinnamon & Clove Scented Hand & Nail Cream (Aldi), 2022
    • Target young, affluent consumers with personalisation
      • Figure 66: Hand, body and footcare – CHAID – Tree output, 2022
    • Propose value with personalisation
  20. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  21. Appendix – Market Size and Forecast

    • Market forecast and prediction intervals
      • Figure 67: Market forecast for hand, body and footcare, 2022-27
    • Market drivers and assumptions
      • Figure 68: Key economic drivers, 2016-26
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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