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Executive Summary
- Opportunities for the hand, body and footcare market
- Consider challenges and opportunities posed by seasonal associations
- Seek inspiration from facial skincare
- Elevate the appeal of hand, body and footcare products
- Market dynamics and outlook
- Market size & forecast
- Market predictions
- What consumers want and why
- Maximise on rising temperatures
- Graph 1: hand, body and footcare usage, 2024
- Cater for extensive repertoires amongst ethnic minorities
- Graph 2: usage of 4+ bodycare and handcare formats, by ethnicity, 2024
- Application ease drives daily usage of hand cream
- Graph 3: how frequently do you typically use…?, 2024
- Ultra prestige products have niche appeal
- Graph 4: average spend on hand, body and footcare products, 2024
- Nailcare drives handcare usage amongst younger women
- Graph 5: I use handcare products to…, by age and gender, 2024
- Combat fickle usage behaviours amongst the 25-34s
- Graph 6: usage behaviours in hand, body and footcare, by age, 2024
- Go beyond social media to prove the benefits of bodycare
- Graph 7: attitudes towards bodycare, by social media usage, 2024
- Innovation and marketing
- Maximise on premiumisation opportunities
- Consider the impact of a changing climate
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Market Dynamics
- Market size
- Growth to slow as inflation eases in 2024
- Spend patterns polarise in hand, body and footcare
- Market forecast
- Drive spend through premiumisation
- A warming climate poses opportunities
- Consider synergies with sunless tanning
- Learnings from the last income squeeze
- Market segmentation
- Prestige NPD supports growth
- Bodycare underpins growth in HBF
- Bodycare benefits from new market entrants
- Drive growth in handcare
- An influx of prestige innovation will support hand and foot
- Graph 8: prestige innovation in hand, body and footcare, 2020-24
- Glamourise the footcare conversation on social media
- Infegy Atlas – coverage and full list of search terms used
- Consider usage occasions for footcare
- Market share
- Limited NPD hinders handcare
- Brand popularity supports growth for Vaseline
- Revival of leisure supports big brands in footcare
- Warmer temperatures support brands treating athlete’s foot
- Major brands outperform in bodycare
- Bio Oil can tap into layering trends
- Channels to market
- Online-only and others underperform
- Innovation supports H&B retailers
- Grocery retailers to gain share
- Macro-economic factors
- Consumer confidence continued to trend upwards
- Graph 9: the financial confidence index, 2016-24
- Respond to an ageing population
- Develop bodycare products which can be easily layered with SPF
- Graph 10: frequency of suncare application, 2023
- Invest in representative advertising
- Ramp up refill innovation
- Graph 11: usage of and interest in refillable bodycare products, 2023
- Tread carefully with wellbeing claims
- Footcare becomes the norm
- Graph 12: Google searches for ‘foot cream’, 2014-2024
- Cater for skin prep behaviours
- Graph 13: where fragrances are applied, by agreement with the statement “I prep my skin before applying them”, 2024
- Acknowledge scent preferences in bodycare
- Graph 14: personal care scent preferences, 2024
- Drive repertoires in bodycare amongst the 16-24s
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What Consumers Want and Why
- Usage of hand, body and footcare products
- Rising temperatures could tempt footcare usage
- Graph 15: hand, body and footcare usage, 2023
- Highlight the benefit of products to reach non-users
- Maximise on the seasonal opportunity in footcare
- Infegy Atlas – coverage and full list of search terms used
- Bodycare usage reflects NPD
- Graph 16: usage of bodycare products, by format, 2023 and 2024
- Graph 17: NPD in bodycare, by format, 2020-24
- Cater for broad bodycare repertoires amongst ethnic minorities
- Graph 18: repertoire of bodycare products used, by ethnic minority, 2024
- Highlight the anti-ageing benefits of handcare to reach men
- Graph 19: usage of handcare products, by gender, 2024
- Consider dual body and footcare products
- Frequency of hand, body and footcare usage
- Ease drives daily usage of hand cream
- Graph 20: how frequently do you typically use…?, 2024
- Consider the in-sock opportunity in footcare
- Encourage daily usage of bodycare amongst the over 55s
- Average spend on hand, body and footcare products
- Ultra prestige products have niche appeal
- Tap into gifting spend in hand cream
- Infegy Atlas – coverage and full list of search terms used
- Hand cream interest piques in the winter months
- Graph 21: Google searches for ‘hand cream’, 2019-24
- Typical spend is fairly consistent
- Graph 22: typical spend on hand, body and footcare products, by users, 2024
- Ensure premium ranges are inclusive
- Graph 23: typical spend on hand, body and footcare products, by ethnicity, 2024
- Reasons for using handcare products
- Hydration is key in handcare
- Graph 24: reasons for using handcare products, 2024
- Hygiene concerns drive usage amongst city dwellers
- Graph 25: I use handcare products to…, by area, 2024
- Maximise on skin ageing pressures in handcare
- Collab with fragrance brands
- Blur the lines with OTC in handcare
- Cater for those with skin conditions
- Blur function with beauty
- Graph 26: I use handcare products to…, by gender, 2024
- Hand, body and footcare usage behaviours
- Support the diagnosis of inflammation
- Graph 27: hand, body and footcare usage behaviours, 2024
- Tap into inflammageing trends in HBF
- Infegy Atlas – coverage and full list of search terms used
- Combat the threat of dupes
- Innovate with awakening scents
- Use warming formulas to encourage year-round usage
- Explore special occasions for the 16-34s
- Graph 28: agreement with ‘I only use premium products ahead of special events’, by gender and age, 2024
- Attitudes towards hand, body and footcare products
- Combat limited understanding around the benefits of bodycare
- Highlight the benefits of bodycare for prolonging tans
- Graph 29: attitudes towards hand body and footcare, 2024
- Reach long-haul travellers
- Graph 30: agreement with ‘bodycare can prolong a natural tan’, by net of countries travelled to*, 2024
- Assert the relevance of bodycare
- Maximise on social status associations
- Graph 31: agreement with ‘using premium handcare products is a sign of your social status’, by household income, 2024
- Drive multi-format bodycare routines
- Infegy Atlas – coverage and full list of search terms used
- Create nail-friendly handcare solutions
- Graph 32: agreement that ‘there should be more gel/nail polish friendly handcare products’, by net of countries travelled to*, 2024
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Innovation And Marketing Trends
- Launch activity and innovation
- Hand, body and footcare gets a packaging revamp in 2023
- Graph 33: new product development in hand, body and footcare, by launch type, 2020-24
- Consider the role of tools when formulating bodycare
- Handcare sees a boost in NPD in 2023
- Graph 34: new product development in hand, body and footcare, by segment, 2020-24
- Nailcare brands tap into the handcare opportunity
- Brands can tempt spend through scent
- Graph 35: new product development in hand, body and footcare, by brand positioning, 2020-24
- Enhance relevance by reaching certain demographics
- New market entrants boost NPD
- Graph 36: new product development in hand, body and footcare, by top 10 ultimate companies, 2023
- Time/speed claims see a boost in bodycare
- Graph 37: top 10 claims in bodycare new product development (based on 2023), 2022-23
- Beauty brands enter bodycare
- Botanical/herbal claims pick up in footcare
- Graph 38: top 10 claims in footcare new product development (based on 2023), 2022-23
- Feetcalm premiumises footcare
- Long-lasting claims surge in handcare
- Graph 39: top 10 claims in handcare new product development (based on 2023), 2022-23
- eos responds to product virality
- A changing climate sparks NPD opportunities
- Advertising and marketing activity
- Spend dips in 2023 despite value growth
- Bazuka focuses on guidance
- Space NK promotes bodycare layering
- Scholl encourages the use of tools in routines
- L’Occitane taps into seasonal occasions
- L’Oréal dominates advertising spend
- Graph 40: total recorded above-the line, online display, and direct mail advertising expenditure on hand, body and footcare, by top 10 companies, 2023
- Spotlight on body positivity
- Aveeno promises results
- CeraVe’s partnership with Michael Cera lifts spend for L’Oréal
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Brand Research
- First Aid Beauty can invest in social media advertising
- Graph 41: usage and awareness of hand, body and footcare brands, 2024
- Vaseline is a crowd pleaser
- Graph 42: attitudes towards hand, body and footcare brands, 2024
- Vaseline has stood the test of time
- Graph 43: associations with Vaseline being old-fashioned, by age, 2024
- Social media trends boost awareness of Sol De Janeiro
- Maximise on hero products
- First Aid Beauty benefits from frequent usage
- Graph 44: frequency of usage of hand, body and footcare brands, 2024
- Spa associations build indulgence perceptions for Sanctuary Spa
- Graph 45: associations of hand, body and footcare brands, 2024
- Address Eucerin’s gap in awareness and usage amongst older women
- Graph 46: usage and awareness of Eucerin, 2024
- Online community boosts commitment to Garnier
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Appendix
- Supplementary data
- Trends in the age structure of the UK population
- Market forecast data and methodology
- Market size and forecast at constant and current prices (value)
- Market forecast and prediction intervals (value)
- Forecast methodology
- Report scope and definitions
- Market definition
- Abbreviations and terms
- Methodology
- Consumer research methodology
- Nielsen Ad Intel coverage
Stay ahead of the curve and future-proof your business with Mintel’s UK Hand, Body and Footcare Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest hand, body and footcare market trends and consumer behaviours affecting your business. Get a 360° view of the market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in the Full Report
- Current hand body and footcare market dynamics, including key trends, growth drivers, and challenges.
- Strategies used by leading companies in the hand body and footcare market to engage consumers and foster loyalty.
- How brands and retailers can boost product repertoires via layering trends.
- How brands and retailers can tap into skinification trends in the hand, body and footcare market.
- The threat of seasonal associations within hand, body and footcare, and how brands/retailers can combat these perceptions.
Hand, Body and Footcare Market Outlook
As inflation eases and price rises subside, growth will slow in the hand, body and footcare category. Meanwhile, renewed consumer confidence will also create premiumisation opportunities within the hand, body and footcare market, given user willingness and financial ability to trade up.
Hand, Body and Footcare Market Trends and Opportunities
Interest in cooling formulations
A significant proportion of UK adults are not using hand, body or footcare – threatening the long-term growth projected in the category. However, there are opportunities to combat this threat, with rising temperatures and evolving holiday patterns likely to tempt usage. Brands can look to innovation in cooling formulations, which are also quick to absorb into the skin, with this likely to appeal amid climate change.
Seek inspiration from facial skincare
The blurring lines between facial skincare and hand, body and footcare will present opportunities, as brands can learn from the facial skincare category, where trends around inflammation, layering, anti-ageing and usage of tools are already prevalent.
- Hand body and footcare market consumer behaviour: 43% of handcare users in the UK aged 45-64 use these products to prevent skin ageing
Purchase our UK Hand, Body and Footcare Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Beauty and Personal Care Retailing Market Report 2024, or our range of Beauty and Personal Care Market Research.
Meet the Experts
Maddie joined Mintel as a Beauty and Personal Care Analyst in 2021, writing reports and articles across various Beauty and Personal Care categories. She has over four years’ experience in insight roles at other research agencies, across food, personal care and retail property.
Growth will slow as inflation eases in 2024, with opportunities to consider synergies with other BPC categories to drive growth.
Maddie Malone
Beauty and Personal Care Analyst
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