2023
9
UK Health and Fitness Clubs Market Report 2023
2023-08-19T04:12:53+01:00
OX1155231
2195
165908
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Report
en_GB
“Despite the ongoing cost of living crisis and increases to the price of gym memberships, consumers continue to prioritise services that benefit their health and wellbeing. However, in order to…

UK Health and Fitness Clubs Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and secure future growth for your business with Mintel’s UK Health and Fitness Clubs Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the UK Health and Fitness Clubs industry including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Topics Covered in this Report

  • How the rising cost of living is impacting the health and fitness club market
  • Recent company activity and new innovations in the market
  • Consumers’ perceptions of key players in the health and fitness club industry
  • Health and fitness club membership levels and future interest in joining a gym
  • Consumers’ preferred membership/subscription types
  • Consumers’ perceptions of alternative operators

UK Health and Fitness Clubs Market Overview

Having struggled through the COVID-19 pandemic, the health and fitness clubs industry returned to 98% of its 2019 value in 2022. Mintel forecasts that the market will reach an all-time high in 2023, thanks in part to the rise in membership fees. Despite rising prices, consumers continue to prioritise health and wellbeing expenditure against the backdrop of the cost-of-living crisis

  • Health and fitness clubs market size: The market increased by 40% in 2022.
  • Low-cost gym market share: The leading low-cost health and fitness clubs in terms of sites are PureGym and The Gym Group.

Health and Fitness Clubs Market Trends and Innovation Opportunities

Respond to the challenge of alternative operators

Public leisure centres are the biggest competitor to the private health and fitness club market. However, disruptors which focus on a niche, such as bootcamp classes, all provide further threat to the traditional health and fitness club model. In order to retain customers, health and fitness clubs can promote various benefits associated with their more traditional model to customers. 

Appeal to UK’s ageing population

Mintel’s research shows that health is a top priority for over-65s, but a majority would not currently consider joining a private health and fitness club. It is essential that brands and companies do more to appeal to the ageing UK population, which is only going to increase over time. Promoting low-impact classes specifically for older members during off-peak times, or highlighting the social aspect of clubs are two factors that could appeal to older consumers.

More About this Report

Health and fitness clubs examined in this report are defined as being privately owned, i.e. operated by a company or individual on a commercial, for-profit basis. This report looks at the market share and recent activity of the industry’s key players, including PureGym, The Gym Group, Anytime Fitness, Nuffield Health, and David Lloyd Leisure.

Additional Features Included with Your Purchase

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Purchase our full Health and Fitness Clubs Market Report 2023 to discover more lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Expert Insights from a Leisure Industry Analyst

This report, written by Jennie Bryans, a leading leisure analyst, delivers in-depth commentary and analysis to highlight current trends in the health and fitness clubs market and add expert context to the numbers.

Despite the ongoing cost of living crisis and increases to the price of gym memberships, consumers continue to prioritise services that benefit their health and wellbeing. However, in order to sustain growth, operators need to cater to less affluent and older consumers – both of which offer huge opportunities for operators. Brands should offer a greater variety of membership options at different price points, as well as ensuring they are offering classes and facilities for all age groups.

Jennie Bryans
Leisure Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The five-year outlook for health and fitness clubs
              • Figure 1: Category outlook, 2023-28
            • The market
              • Market value reaches an all-time high
                • Figure 2: Market forecast for private health and fitness clubs, 2018-28
              • A third of workers still adopt a hybrid approach
                • Figure 3: Current work location, 2023
              • Companies and brands
                • Low-cost segment continues to perform well
                  • Figure 4: Key players in the low-cost segment by estimated market share in terms of number of sites, 2023
                • PureGym ramps up spending on advertising
                  • High quality clubs come with a price tag
                    • Figure 5: Attitudes, by brand, 2023
                  • The consumer
                    • Membership numbers continue to recover
                      • Figure 6: Membership of private health and fitness clubs, 2019, 2022 and 2023
                    • 90% use the gym at least weekly
                      • Figure 7: Frequency of health and fitness club visits, 2019 and 2023
                    • Monthly memberships remain most popular
                      • Figure 8: Membership payment types for health and fitness club, 2023
                    • Public leisure centres remain the biggest competitor
                      • Figure 9: Usage of alternative operators, 2023
                    • Opportunity for alternative brands to reach new audiences
                      • Despite price being at the forefront of consumers’ minds, health and wellbeing remains a key priority
                        • Figure 10: Behaviours relating to health and fitness clubs, 2023
                      • Hybrid gym going remains the preference
                        • Figure 11: Behaviours relating to health and fitness clubs, 2023
                    • Issues and Insights

                      • Health and wellbeing remain a priority despite increases in the cost of living…
                        • …but financial strength continues to support membership levels
                          • Alternative operators pose real threat to traditional health and fitness club model
                            • Essential for operators to focus on attracting older consumers
                            • Market Size and Performance

                              • Market value reaches an all-time high
                                • Figure 12: Private health and fitness clubs’ revenue, 2018-23
                            • Market Forecast

                              • Long-term future looks strong for health and fitness clubs
                                • Figure 13: Category outlook, 2023-28
                              • Market expected to continue to perform strongly
                                • Figure 14: Market forecast for private health and fitness clubs, 2018-28
                              • Learnings from the last income squeeze
                                • Forecast methodology
                                • Market Drivers

                                  • Inflation continues to eat into consumer spending power over the course of 2023
                                    • Consumer spending power will be curbed
                                      • Consumers’ financial wellbeing has fallen from the highs of 2021
                                        • Figure 15: Household financial wellbeing index, 2016-23
                                      • A third of workers still adopt a hybrid approach
                                        • Figure 16: Current work location, 2023
                                      • New health consciousness boosts exercise appeal
                                        • Health and fitness clubs will need to appeal to the growing older population
                                          • Figure 17: Projected age structure of the UK, 2026
                                      • Key Players

                                        • PureGym Limited (part of PureGym Group PLC)
                                          • The Gym Group
                                            • Anytime Fitness (part of Self Esteem Brands)
                                              • Nuffield Health
                                                • David Lloyd Leisure (part of Deuce Midco Limited)
                                                • Market Share

                                                  • Low-cost segment continues to perform well
                                                    • Figure 18: Estimated number of sites held by low-cost operators, by year, 2018-23
                                                    • Figure 19: Key players in the low-cost segment by estimated market share in terms of number of sites, 2023
                                                  • Anytime Fitness continues to dominate the mid-market segment
                                                    • Figure 20: Key players in the mid-market segment by estimated market share in terms of number of sites, 2023
                                                  • Premium sites remain resilient
                                                    • Figure 21: Key players in the premium market segment by estimated market share in terms of number of sites, 2023
                                                • Launch Activity and Innovation

                                                  • Anytime Fitness launches new app
                                                    • Les Mills and Adidas announce partnership
                                                      • PureGym over-50s fitness championships
                                                        • Blok launches Blokspace; mixing immersive fitness with art and design
                                                          • Lululemon and Xponential Fitness expand digital partnership
                                                            • Bamford to open a sustainable and science-led luxury fitness club
                                                              • Xponential Fitness launched its first London BFT franchise
                                                                • Topnotch returns to the UK health and fitness market
                                                                  • SoulCycle signs partnership with ClassPass
                                                                    • F45 launches FS8 concept
                                                                    • Advertising and Marketing Activity

                                                                      • Spending on advertising eases slightly
                                                                        • Figure 22: Total above-the line, online display and direct mail advertising expenditure on private health and fitness clubs, 2019-23
                                                                        • Figure 23: Total above-the-line advertising expenditure on private health and fitness clubs, by media type, 2019-23
                                                                      • PureGym ramps up spending on advertising
                                                                        • Figure 24: Total above-the line, online display and direct mail advertising expenditure of 10 leading private health and fitness club operators, 2019-2023
                                                                      • Nielsen Ad Intel coverage
                                                                      • Brand Research

                                                                          • Usage levels remain high for PureGym
                                                                              • Figure 25: Attitudes towards and usage of selected brands, 2023
                                                                              • Figure 26: Key metrics for selected brands, 2023
                                                                            • High quality clubs come with a price tag
                                                                              • Virgin Active perceived as innovative and offers good customer service
                                                                                • Figure 27: Attitudes, by brand, 2023
                                                                                • Figure 28: Brand personality – macro image, 2023
                                                                              • Low-cost brands win over consumers
                                                                                • Figure 29: Brand personality – micro image, 2023
                                                                            • Health and Fitness Club Membership

                                                                              • Membership numbers continue to recover
                                                                                • Figure 30: Membership of private health and fitness clubs, 2019, 2022 and 2023
                                                                              • Financial strength supports membership levels
                                                                                • Figure 31: Membership of private health and fitness clubs, by financial situation, 2023
                                                                              • Men are more likely to be members of health and fitness clubs
                                                                                • Essential for operators to focus on attracting older consumers
                                                                                  • Figure 32: Membership of private health and fitness clubs, by gender and age, 2023
                                                                              • Frequency of Visits

                                                                                • 90% use the gym at least weekly
                                                                                  • Figure 33: Frequency of health and fitness club visits, 2019 and 2023
                                                                                • One fifth of men attend the gym five times a week or more
                                                                                  • Figure 34: Frequency of health and fitness club visits, by gender, 2023
                                                                              • Membership Payments

                                                                                • Monthly memberships remain most popular
                                                                                  • Figure 35: Membership payment types for health and fitness club, 2023
                                                                                • Nearly three quarters pay less than £40
                                                                                  • Figure 36: Membership prices per month, 2023
                                                                                  • Figure 37: Membership prices per month, 2023
                                                                                • City dwellers prepared to pay more for memberships
                                                                                  • Figure 38: Membership prices per month, by area, 2023
                                                                              • Alternative Operators

                                                                                • Public leisure centres remain the biggest competitor
                                                                                  • Figure 39: Usage of alternative operators, 2023
                                                                                • Opportunity for alternative brands to reach new audiences
                                                                                  • Affluent households able to stomach the cost of innovative offerings
                                                                                  • Behaviours Relating to Health and Fitness Clubs

                                                                                    • Despite price being at the forefront of consumers’ minds, health and wellbeing remains a key priority
                                                                                      • Figure 40: Behaviours relating to health and fitness clubs, 2023
                                                                                    • Opportunity for brands to place community at the heart of clubs
                                                                                      • Hybrid gym going remains the preference
                                                                                        • Figure 41: Behaviours relating to health and fitness clubs, 2023
                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                        • Abbreviations
                                                                                          • Consumer research methodology
                                                                                          • Appendix – Forecast Methodology

                                                                                            • Market forecast and prediction intervals
                                                                                              • Figure 42: Lower-bound, central and upper-bound forecast for private health and fitness clubs, 2023-28
                                                                                            • Market drivers and assumptions
                                                                                              • Forecast methodology

                                                                                              About the report

                                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                                                              *databooks not available with UK B2B Industry reports.

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