2021
9
UK Health and Fitness Clubs Market Report 2021
2021-09-10T04:14:32+01:00
OX1050077
2195
142290
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Report
en_GB
“While the private health and fitness market will benefit from pent up demand from gym goers, the preference for online and outdoor fitness remain strong, so fitness operators will be…

UK Health and Fitness Clubs Market Report 2021

£ 2,195 (Excl.Tax)

Description

The UK Health And Fitness Clubs market report identifies consumer attitudes towards private health and fitness clubs, health club industry trends, fitness club marketing and consumer interest in indoor, outdoor and online facilities in the UK. This report covers the market size, market forecast, market segmentation and industry trends for the UK Health And Fitness Clubs market in the UK. 

Current Market Landscape 

Following forced gym closures throughout 2020 and early 2021, virtually all gym memberships either had their memberships frozen or opted to cancel. However, as lockdown restrictions lifted it didn’t take long for the people to renew or reactivate their memberships.

  • 22% of UK adults were members of a private health and fitness club before the pandemic, with this proportion remaining relatively consistent in previous years.
  • 58% of gym-goers have returned to gyms as of June 2021, with those yet to unfreeze their memberships plan to return in the following 12 months.
  • 1 in 4 16-24 year olds who have a membership or are interested in joining a gym would prefer to opt for a discounted off-peak membership. A quarter would prefer a pay-as-you-go payment option.

As a result of a progressing vaccination programme, COVID-19 will not seem as much of a threat, but it has altered consumers’ purchasing habits into the long term. Despite being an adventurous age group, younger consumers have become a lot more financially aware as a result of the pandemic, and are therefore more likely to favour cost-effective options.

Future Market Trends in Health and Fitness Clubs

The main threat to the private health and fitness industry is the potential for further lockdowns and forced closures. Online fitness services provided consumers with alternatives during initial lockdown periods, however, and higher demand for these services will be one of the main legacies of the pandemic in the health and fitness industry, even now gyms are back open.

Meanwhile, demand for outdoor fitness continues to grow as consumers seek out safe ways to exercise and a change of scenery. Fitness operators should continue to focus on enhancing their online and outdoor propositions in order to offer best-in-class ‘hybrid memberships’ that offer access to both online and offline services, including outdoor facilities.

Read on to discover more details or take a look at all of our UK Leisure Time market research.

Quickly understand

  • The impact of COVID-19 on the private health and fitness club market
  • Health and fitness club membership levels and future interest in joining a gym
  • Consumers’ preferred membership/subscription types
  • Consumers’ interest in indoor, outdoor and online fitness facilities/services.
  • Health club industry trends.
  • Fitness club marketing.

Covered in this report

Brands: PureGym Limited, The Gym Group, Nuffield Health, David Lloyd Leisure, Bannatyne, Virgin Active, Anytime Fitness, Fiit, Energie Fitness, Xercise4Less, JD Gyms, WeWork, Gymbox, West Wood Club, BXR, Les Mills International, Total Fitness Leisure Clubs.

Expert analysis from a specialist in the field

This report, written by Narmada Sarvanantha, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While the private health and fitness market will benefit from pent up demand from gym goers, the preference for online and outdoor fitness remain strong, so fitness operators will be expected to offer hybrid memberships that include access to these facilities and services. Gyms should also look to develop and promote more flexible membership types to broaden their appeal and respond to the remote working trend, including off-peak subscriptions and pay-as-you-go deals.

Narmada Sarvanantha
Leisure Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: Market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on health and fitness clubs
      • Figure 1: Short, medium and long term impact of COVID-19 on health and fitness clubs, 2021
    • The market
    • Long-term prospects remain positive
      • Figure 2: Market forecast for private health and fitness clubs, 2016-26
    • Health and fitness sector remains highly exposed to future disruption
      • Figure 3: COVID-19 scenario forecasts, 2016-2026
    • Companies and brands
    • Low-cost segment is expanding across the UK
    • The Gym Group launches interactive HIIT studios
    • David Lloyd taps into the holiday market
    • The consumer
    • Approximately 1 in 5 consumers were health and fitness club members pre-COVID-19
      • Figure 4: Membership of private health and fitness clubs in March 2020 (prior to the initial lockdown), 2021
    • Membership numbers already approaching their pre-COVID level
      • Figure 5: Current health and fitness club membership, 2021
    • Consumers opt for out-of-gym experience
      • Figure 6: Reasons for cancelling health and fitness club membership, 2021
    • 1 in 5 non-members show interest in joining
      • Figure 7: Consumers’ interest in starting/restarting health and fitness club membership, 2021
    • Gyms can appeal to more aspects of health
    • Convenience and safety are still priorities for gym-goers
      • Figure 8: Attitudes towards health and fitness clubs, 2021
    • Approximately 1 in 4 current/potential members prefer pay-as-you-go access
      • Figure 9: Consumers’ membership payment preference, 2021
    • Potential for part-time subscriptions to become popular
    • Online services will remain an important fitness feature post-pandemic
      • Figure 10: Most important gym facilities, 2021- Net
  3. Issues and Insights

    • Hybrid working calls for hybrid fitness models
    • Gyms can appeal to more aspects of health
    • Health and fitness clubs have an opportunity to boost ancillary revenue
  4. The Market – Key Takeaways

    • Vaccination rollout finally gives gym goers the confidence to return
    • Long-term prospects remain positive
    • Gyms have an opportunity to boost ancillary revenue
  5. Market Size and Performance

    • Market showing strong signs of recovery after a catastrophic 12 months
      • Figure 11: Short, medium and long term impact of COVID-19 on the UK private health and fitness clubs market, 2021
    • Lockdowns caused significant drop in revenue for private health and fitness sector
      • Figure 12: Private health and fitness clubs’ revenue , 2016-21
    • Vaccination rollout finally gives gym goers the confidence to return
    • Exercise shifted online and outdoors
  6. Market Forecast

    • Long-term prospects remain positive
      • Figure 13: Market forecast for private health and fitness clubs, 2016-26
    • Market drivers and assumptions
      • Figure 14: Key drivers affecting Mintel’s market forecast, 2015-25
    • Forecast methodology
  7. COVID-19 Scenario Performance

    • Mintel’s approach to predicting the impact of COVID-19
    • Fundamental differences in how COVID-19 is affecting consumer markets
    • Health and fitness sector remains highly exposed to future disruption
      • Figure 15: COVID-19 scenario forecasts, 2016-2026
    • Fast recovery expected in the event of no further lockdowns
    • COVID-19 market disruption: risks and outcomes
      • Figure 16: Summary of Mintel scenario expectations and the impact on the private health and fitness market, 2021
  8. Market Segmentation

    • Gyms have an opportunity to boost ancillary revenue
      • Figure 17: Consumer spending in private health and fitness clubs, by segment, 2016-21
  9. Market Drivers

    • Private health and fitness clubs are receiving funding injections
    • Virgin Active
    • David Lloyd
    • More financial aid is needed for the long-term survival of the health and fitness industry
    • Working from home is financially damaging for inner city gym venues in the short-term
    • Redistribution of the market’s value away from cities means rural areas will see new business
    • Hybrid working calls for hybrid fitness models
      • Figure 18: Most important gym facilities, 2021 – Net
  10. Companies and Brands – Key Takeaways

    • Low-cost segment is expanding across the UK
    • The Gym Group launches interactive HIIT studios
    • David Lloyd taps into the holiday market
  11. Key Players

    • PureGym Limited (part of PureGym Group PLC)
    • The Gym Group
    • Anytime Fitness (part of Self Esteem Brands)
    • Nuffield Health
    • David Lloyd Leisure (part of Deuce Midco Limited)
    • Energie Fitness
  12. Market Share

    • Low-cost segment is expanding across the UK
      • Figure 19: Estimated low-cost operator number of sites, by year, 2015-2021
      • Figure 20: Key players in the low-cost segment by estimated market share in terms of number of sites, August 2021
    • Anytime Fitness leads mid-market segment
      • Figure 21: Key players in the mid-market segment by estimated market share in terms of number of sites, August 2021
    • Premium market operators have shown resilience
      • Figure 22: Key players in the premium market segment by estimated market share in terms of number of sites, August 2021
  13. Launch Activity and Innovation

    • Interactive experiences boost home fitness
    • The Gym Group launches interactive HIIT studios
    • iFIT’s new interactive mind workouts changes the definition of home fitness
    • Maximising spaces to meet consumers’ demand for health and fitness opportunities
    • WeWork and Gymbox partnership
    • Gyms and fitness venues can be part of government’s plan to rejuvenate high streets
    • Outdoor fitness
    • Outdoor studio
    • BXR park classes
    • Technogym app promotes revenue-sharing options
    • David Lloyd taps into the holiday market
  14. Advertising and Marketing Activity

    • Health and fitness club operators have continued to invest in advertising
      • Figure 23: Total above the line, online display and direct mail advertising expenditure of 10 leading private health and fitness club operators, 2016-2021
    • Nielsen Ad Intel coverage
  15. Brand Research

    • Brand map
      • Figure 24: Attitudes towards and usage of selected brands, 2021
    • Key brand metrics
      • Figure 25: Key metrics for selected brands, 2021
    • Brand attitudes: Nuffield Health is considered a high quality brand
      • Figure 26: Attitudes, by brand, 2021
    • Brand personality: PureGym is perceived to be accessible
      • Figure 27: Brand personality – macro image, 2021
    • David Lloyd is perceived as well-equipped but an expensive brand
      • Figure 28: Brand personality – micro image, 2021
    • Brand analysis
    • David Lloyd Clubs is leading in recommendation, usage and awareness levels
      • Figure 29: User profile of David Lloyd Clubs, 2021
    • PureGym has the highest usage level
      • Figure 30: User profile of PureGym, 2021
    • Nuffield Health has the highest awareness level
      • Figure 31: User profile of Nuffield Health, 2021
    • Awareness of The Gym Group lags behind its nearest rival
      • Figure 32: User profile of The Gym Group, 2021
    • Over 3 in 4 users would recommend Anytime Fitness
      • Figure 33: User profile of Anytime Fitness, 2021
    • Virgin Active has a relatively high awareness level
      • Figure 34: User profile of Virgin Active, 2021
    • Reading word clouds
  16. The Consumer – Key Takeaways

    • Membership numbers already approaching their pre-COVID level
    • 1 in 5 non-members show interest in joining
    • Online services will remain an important fitness feature post-pandemic
  17. Impact of COVID-19 on Consumer Behaviour

    • COVID-19 has made consumers more health-conscious
      • Figure 35: Exercise frequency, March 2020 and March 2021
    • Operators need to adhere to changing purchasing habits and consumers want them to ‘prove it’
    • Younger consumers will boost outdoor fitness market
      • Figure 36: Important features of a private health and fitness club, by age, 2021
  18. Health and Fitness Club Membership

    • Approximately 1 in 5 consumers were health and fitness club members pre-COVID-19
      • Figure 37: Membership of private health and fitness clubs in March 2020 (prior to the initial lockdown), 2021
    • Membership numbers already approaching their pre-COVID level
      • Figure 38: Current health and fitness club membership, 2021
    • Opportunities to appeal to 16-44s
      • Figure 39: Pre-COVID and current health and fitness club membership, by age , 2021
  19. Reasons for Cancelling Membership

    • Consumers opt for out-of-gym experience
      • Figure 40: Reasons for cancelling health and fitness club membership, 2021
  20. Interest in Joining Health and Fitness Clubs

    • 1 in 5 non-members show interest in joining
      • Figure 41: Consumers’ interest in starting/restarting health and fitness club membership, 2021
    • Gyms can appeal to more aspects of health
    • Younger consumers are a core target market
      • Figure 42: Consumers interested in starting/restarting their private health and fitness club membership, by age croup, 2021
  21. Attitudes Towards Health and Fitness Clubs and COVID-19

    • Convenience and safety are still priorities for gym-goers
      • Figure 43: Attitudes towards health and fitness clubs, 2021
    • Opportunity for boutique gyms to promote small class sizes
  22. Subscription Methods

    • Approximately 1 in 4 consumers prefer pay-as-you-go access
      • Figure 44: Consumers’ membership payment preference, 2021
    • Potential for part-time subscriptions to become popular
  23. Most Important Facilities

    • Private health and fitness operators will benefit by offering group exercise options
      • Figure 45: Most important gym facilities, 2021
    • Online services will remain an important fitness feature post-pandemic
      • Figure 46: Most important gym facilities, 2021- Net
    • Opportunity for fitness operators to make 25-44s a target market for outdoor fitness
      • Figure 47: Most important gym facilities, by age, 2021- Net
  24. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  25. Appendix – Central Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 48: Lower bound, central and upper bound forecast for private health and fitness clubs, 2021-2026
    • Market drivers and assumptions
      • Figure 49: Key drivers affecting Mintel’s market forecast, 2021-25
  26. Appendix – COVID Scenario Performance Methodology and Assumptions

      • Figure 50: Covid-19 scenario forecasts for private health and fitness club market, 2021-2026
    • Rapid COVID recovery, central and extended COVID disruption scenarios outline
    • Scenario methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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