2022
9
UK Health and Fitness Clubs Market Report 2022
2022-09-22T20:17:05+01:00
OX1101823
2195
155856
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Report
en_GB
“74% of consumers would either make changes to, or cancel entirely, their health and fitness club memberships in order to save money amidst the backdrop of the cost of living…

UK Health and Fitness Clubs Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Health and Fitness Clubs Market Report identifies consumers’ attitudes towards private health and fitness clubs, the impact of the cost of living and innovations within the health and fitness club market. This report covers the health and fitness club market size, market forecast, market segmentation and industry trends in the UK fitness industry.

 

Current Landscape of the UK Health and Fitness Club Market

The health and fitness club market will have a solid year-on-year growth after a disrupted 2021. However, it is still expected to remain short of its pre-COVID value in 2022. Inflationary pressure will force many consumers to cut down on discretionary spending. Although, members would be more likely to switch to a cheaper membership option or operator rather than cancel their membership altogether.

 

Health and Fitness Club Market Share and Key Industry Trends

Mintel’s health and fitness club market research identifies that digital at-home workouts remain popular, following greater awareness and usage of such services during lockdowns. With many household budgets becoming increasingly tightened, and the rise of digital services continuing, the health and fitness club market will have to focus on remaining innovative to meet the demands of post-pandemic consumers – such as offering a hybrid of in-person and at-home services to suit a range of consumers’ needs.

  • 40% of private health club members visit their club 3-4 times a week.
  • 41% of private health club members spend £25 or less a month on their membership.
  • 32% of gym users would switch their membership to a lower-cost if they were looking to save money.
  • Health and fitness club market size: 14% of consumers are currently a member of a private health and fitness club, compared to 18% recorded in 2019.

 

Future Trends in the UK Health and Fitness Club Market

As inflationary pressures ease, the health and fitness club market is expected to expand. Younger consumers have become more aware of the benefits of exercise for both their physical and mental health, and many are keen to continue the fitness habits they have developed throughout the pandemic.

The fitness industry should also ensure that they are offering a comprehensive range of services to members, including additional on-demand workouts and nutritional advice.

To discover more about our UK Health and Fitness Market Report 2022, read our UK Exercise Trends Market Report 2022, or take a look at our other Health and Wellbeing Market Research.

 

Quickly Understand

  • How the rising cost of living will impact the health and fitness club market.
  • Recent company activity and innovations in the health and fitness club market.
  • Consumers’ perceptions of key players in the health and fitness industry.
  • Health and fitness club membership levels and future interest in joining a gym.
  • Consumers’ preferred membership/subscription types.
  • Factors influencing consumers’ choice of health and fitness club.
  • Explores health and fitness club market size and health and fitness club market size.

 

Covered in this Report


Products:
Privately owned health and fitness clubs.
Brands: 
PureGym, The Gym Group, Nuffield Health, David Lloyd Clubs, Energie Fitness, Anytime Fitness, Virgin Active, Bannatyne, John Reed, HITIO, Fitness First, Jetts, Everlast/Sports Direct, JD Gyms, Xercise4Less.

 

Expert Analysis from a Specialist in the Leisure Industry

This report, written by Jennie Bryans, a leading analyst in the Leisure industry, delivers in-depth commentary and analysis to highlight current trends in the fitness industry and add expert context to the numbers.

74% of consumers would either make changes to, or cancel entirely, their health and fitness club memberships in order to save money amidst the backdrop of the cost of living crisis. Clubs should increasingly offer a range of tiered membership subscriptions to cater for consumers’ needs, as well as presenting value for money within memberships. Additional extras such as multi-site access or childcare services would be appreciated by members during the current income squeeze.”

Jennie Bryans
Leisure Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for private health and fitness clubs
      • Figure 1: Category outlook, 2022-27
    • The market
    • Market size and forecast
      • Figure 2: Market size for private health and fitness clubs, 2017-22
    • Health and fitness club market expected to make a full recovery by 2024
      • Figure 3: Market forecast for private health and fitness clubs, 2017-27
    • Consumers’ financial wellbeing has fallen from the highs of 2021
      • Figure 4: Household financial wellbeing index, 2016-22
    • Significant shift in working life
      • Figure 5: Working locations, 2022
    • Companies and brands
    • Low-cost segment continues to expand
    • Operators taking advantage of changing faces of retail spaces
    • Private health and fitness clubs ramp up adspend
      • Figure 6: Total above-the line, online display and direct mail advertising expenditure on private health and fitness clubs, 2017-22
    • Consumer awareness is high for Nuffield Health, David Lloyd Clubs and PureGym
      • Figure 7: Key metrics for selected brands, 2022
    • The consumer
    • Membership levels for health and fitness clubs bounce back
      • Figure 8: Membership of private health and fitness clubs, 2019 and 2022
    • Nearly 9 in 10 members use the gym weekly
      • Figure 9: Frequency of health and fitness club visits, 2019 and 2022
    • 4 in 10 pay less than £25 for membership
      • Figure 10: Health and fitness club membership fees, 2022
    • Opportunity for operators to partner with local providers
      • Figure 11: Facilities used at health and fitness clubs in the last 12 months, 2022
    • Cost and location are key points of differentiation
      • Figure 12: Factors influencing choice of health and fitness clubs, 2022
    • A third of members would cancel memberships if they needed to save money
      • Figure 13: Money-saving options for health and fitness club members, 2022
  3. Issues and Insights

    • The rising cost of living is impacting the health and fitness club market
    • Consumers eager to lead healthier lifestyles as a result of the COVID-19 pandemic
    • Opportunity for clubs to cater to flexible working patterns
  4. Market Size and Performance

    • Market nearly back at pre-pandemic levels
      • Figure 14: Private health and fitness clubs’ revenue , 2017-22
  5. Market Forecast

    • Market showing strong signs of recovery
      • Figure 15: Category outlook, 2022-27
    • Health and fitness club market expected to make a full recovery by 2024
      • Figure 16: Market forecast for private health and fitness clubs, 2022-27
    • Learnings from the last income squeeze
    • Forecast methodology
  6. Market Drivers

    • Inflation is the key concern in 2022 for consumers, brands and the economy
    • Consumers’ financial wellbeing has fallen from the highs of 2021…
      • Figure 17: Household financial wellbeing index, 2016-22
    • …and most people are feeling the effects of price rises
    • Significant shift in working life
      • Figure 18: Working locations, 2022
    • Heightened interest in health and wellbeing is here to stay
      • Figure 19: Increased priorities since the start of the COVID-19 pandemic, 2021
  7. Key Players

    • PureGym Limited (part of PureGym Group PLC)
    • The Gym Group
    • Anytime Fitness (part of Self Esteem Brands)
    • Nuffield Health
    • David Lloyd Leisure (part of Deuce Midco Limited)
  8. Market Share

    • Low-cost segment continues to expand
      • Figure 20: Estimated number of sites held by low-cost operators, by year, 2016-22
      • Figure 21: Key players in the low-cost segment by estimated market share in terms of number of sites, 2022
    • Anytime Fitness accounts for over half of the mid-market segment
      • Figure 22: Key players in the mid-market segment by estimated market share in terms of number of sites, 2022
    • Premium-cost sites are proving resilient and diverse
      • Figure 23: Key players in the premium market segment by estimated market share in terms of number of sites, 2022
  9. Launch Activity

    • Clubs embarking on expansion and rebranding to remain competitive
    • David Lloyd launches various new initiatives
    • F45 expands business proposition
    • The Gym Group embarks on a brand transformation project
    • Unique clubs breaking into a crowded market
    • John Reed opens its first UK gym
    • HITIO launches second UK site with funding support
    • Bannatyne expands market presence through partnerships
    • The Bannatyne Group and Les Mills continue collaboration
    • Bannatyne soars into the airport market
    • Brands breaking into the metaverse
    • Les Mills launches in the metaverse
    • Boutique chain Trib3 enters the metaverse
    • Operators taking advantage of changing faces of retail spaces
    • Barry’s expands into retail
    • Gyms taking advantage of attractive rents on high streets and on retail parks
  10. Advertising and Marketing Activity

    • Private health and fitness clubs continue to ramp up adspend
      • Figure 24: Total above-the line, online display and direct mail advertising expenditure on private health and fitness clubs, 2017-22
      • Figure 25: Total above-the-line advertising expenditure on private health and fitness clubs, by media type, 2017-22
    • Nuffield Health remains highest spender on advertising
      • Figure 26: Total above-the line, online display and direct mail advertising expenditure of 10 leading private health and fitness club operators, 2017-2022
    • Nielsen Ad Intel coverage
  11. Brand Research

    • Consumer awareness is high for Nuffield Health, David Lloyd Clubs and PureGym
      • Figure 27: Attitudes towards and usage of selected brands, 2022
      • Figure 28: Key metrics for selected brands, 2022
    • David Lloyd Clubs is perceived to offer high quality
    • PureGym offers good value for money without compromising on quality
      • Figure 29: Attitudes, by brand, 2022
      • Figure 30: Brand personality – macro image, 2022
    • The Gym Group deemed as affordable and accessible, but lacks recognition
      • Figure 31: Brand personality – micro image, 2022
  12. Health and Fitness Club Membership

    • Membership levels bounce back
      • Figure 32: Membership of private health and fitness clubs, 2019 and 2022
    • 16-24s remain strongest growth opportunity
      • Figure 33: Membership of private health and fitness clubs, by age, 2022
    • City dwellers remain keen gym-goers
      • Figure 34: Membership of private health and fitness clubs, by type of area lived in, 2022
    • Opportunity to attract parents with young children
      • Figure 35: Membership of private health and fitness clubs, by parental status, 2022
  13. Frequency of Visits

    • Nearly 9 in 10 members use the gym weekly
      • Figure 36: Frequency of health and fitness club visits, 2019 and 2022
    • Men are keener gym-goers
      • Figure 37: Responding ‘once a week or more’, by gender, 2022
  14. Membership Payments

    • Majority of consumers pay monthly
      • Figure 38: Membership payment types for health and fitness club, 2022
    • 4 in 10 pay less than £25 for membership
      • Figure 39: Health and fitness club membership fees, 2022
  15. Facilities Used

    • Opportunity for operators to partner with local providers
      • Figure 40: Facilities used at health and fitness clubs in the last 12 months, 2022
    • Men prefer free weights and sporting facilities…
    • …whilst women prefer exercise classes and swimming pools
      • Figure 41: Facilities used at health and fitness clubs in the last 12 months, by gender, 2022
    • Less financially secure consumers are struggling to afford PT services
  16. Factors Influencing Choice of Health and Fitness Clubs

    • Cost and location are key points of differentiation
      • Figure 42: Factors influencing choice of health and fitness clubs, 2022
    • Older members value exercise classes at clubs
      • Figure 43: Percentage of consumers who chose ‘range of exercise classes’ as an important factor when choosing a health and fitness club, by age, 2022
    • Hybrid workers prioritise clubs close to both home and work 
      • Figure 44: Percentage of consumers who chose ‘near to home’ or ‘near to work’ as a factor when choosing a health and fitness club, by working location, 2022
    • Strapped-for-time parents prefer on demand services
      • Figure 45: Percentage of consumers who chose ‘online services (eg on-demand workouts, wellbeing support)’ as a factor when choosing a health and fitness club, by parental status, 2022
  17. Impact of the Rising Cost of Living on Membership

    • A third of members would cancel memberships if they needed to save money
      • Figure 46: Money-saving options for health and fitness club members, 2022
    • Clubs should offer a variety of options for members
  18. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  19. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 47: Lower-bound, central and upper-bound forecast for private health and fitness clubs, 2022-27
    • Market drivers and assumptions
      • Figure 48: Key economic drivers, 2016-26
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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Data

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*databooks not available with UK B2B Industry reports.

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