UK Health and Wellness in the Home: 2026
79% of UK adults consider the home central to their health and wellbeing, with the majority considering time at home as having a positive impact on their health.
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EXECUTIVE SUMMARY
- What you need to know
- Outlook for health & wellness in the home
- Opportunities
- Democratise better sleep
- Habit stacking for adoption ease
- Balance strict routines with enjoyment
- Brands must innovate for health-focused consumers according to their motivations and expectations
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THE MARKET
- Market factors
- The majority of Brits are positive about their health
- Graph 1: self-reported description of health, 2025
- Ongoing cost-of-living concerns are a major barrier to health improvements
- The growing impact of GLP-1s can reshape health and wellness routines at home
- Home ownership remains stable, but housing composition is shifting
- Graph 2: England housing tenure, 2020/21-2024/25
- Continuing hybrid working routines require wellbeing support
- Graph 3: working location, 2024-26
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THE CONSUMER
- The role of the home to health and wellness
- The home is central to health and wellbeing
- Graph 4: perceived positive impacts of the home on health, by household composition, 2026
- The home is viewed positively by most
- Perceptions of the home improve with age…
- Graph 5: description of the home, by age, 2026
- …as well as financial wellbeing
- Graph 6: description of the home, by financial situation, 2026
- Design wellness around multilayered home mindsets
- Graph 7: description of the home, by description of the home, 2026
- Health and wellness priorities at home and their action gap
- Sleep quality is the standout priority
- Close the sleep action gap by making improvement easier and more accessible
- Graph 8: good sleep quality as a priority at home, by age, 2026
- Sleep health attracts innovations
- Healthy eating delivers the strongest engagement opportunity in home wellness
- Drive healthy eating adoption through visibility, personalisation and self-expression
- Use community-led outdoor experiences to engage older adults
- Graph 9: health priorities at home, by age, 2026
- Help remote workers protect wellbeing by creating clearer work-life boundaries
- Lower the barrier to a healthy lifestyle at home
- Three quarters of UK adults struggle to look after their health at home
- Tailor wellness messaging to the key barriers behind each priority
- Graph 10: biggest challenge to looking after health and wellness at home, by priorities for health and wellness at home, 2026
- Unlock wellness demand with affordable solutions for financially strained consumers
- Graph 11: biggest challenge to looking after health and wellness at home, by financial situation, 2026
- Design low-effort solutions with older adults in mind
- Graph 12: biggest challenge to looking after health at home, by age, 2026
- Piggyback wellness onto existing routines to drive adoption
- Embrace a holistic approach to health and wellbeing at home
- Enable screenless health tracking to balance monitoring and digital wellbeing
- Graph 13: tracking health and wellness at home, by age, 2026
- Make wellness sustainable by balancing healthy habits with enjoyment
- Leverage joy to make staying healthy appealing
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APPENDIX
- The consumer
- Consumer research questions
- Consumer research methodology
- Other data source methodologies
- Snoop SpendMapper methodology
- Abbreviations
"The home is central to wellbeing, but three quarters of UK adults are held back from acting on their healthy intentions when at home. Opportunities lie in making wellness easier to access, simpler to integrate into daily life and enjoyable enough to sustain."
Sam Nguyen, Senior Retail Analyst
79% of UK adults consider the home central to their health and wellbeing, with the majority considering time at home as having a positive impact on their health.
Intent does not always translate into action. While having multiple priorities to stay healthy at home, three quarters of adults encounter challenges when looking after their wellbeing at home, with money, motivation and time presenting the greatest barriers. Sleep health offers a particularly significant opportunity, being the leading wellness priority, yet the area where consumers have made the least effort to improve.
Wellness innovation at home is moving towards solutions that require less conscious effort and fit naturally into everyday life. The opportunity lies in making home wellness accessible, personalised and enjoyable, rather than complex or requiring constant monitoring.
This Report Looks at the Following Areas:
- Market background and factors affecting health and wellness in the home, including GLP-1 use and flexible working
- The meaning of the home and how it changes by one’s health and wellbeing, including financial wellbeing, and personal situations
- Priorities for health and wellness when at home and their gap with actions taken
- Barriers to staying healthy at home and how they vary by consumers’ situations
- Opportunities to make maintaining health and wellness at home more appealing and accessible
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