UK Holiday Centres and Parks Market Report 2026
While 17% of Brits are considering a holiday centre/park holiday in the next 12 months, this rises to 23% among those earning £50,000+.
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EXECUTIVE SUMMARY
- What you need to know
- Outlook for Holiday Centres and Parks
- Opportunities
- Drive upgrades through enhanced foodservice offerings
- Monetise local discovery through curated experiences and partnerships
- Appeal to childfree visitors with quality wellness options
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THE MARKET
- Top brands pull ahead as hospitality costs weigh down revenue
- Graph 1: revenue of top five holiday centre/park operators, 2023-24
- Growth in staycations could benefit the holiday parks/centres market
- Graph 2: value per trip, 2022-25
- Changing climate offers boost to UK breaks
- Government campaigns could boost holiday centres’ offering
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THE CONSUMER
- Holiday park visitors
- Capture growing domestic travel interest
- Graph 3: types of holiday taken in the last five years – holiday centre/park breaks, 2024-26
- Strong participation from affluent consumers points to potential for premiumisation
- Graph 4: types of holiday planned in the next 12 months – holiday centre/park break, 2026
- Focus on the holistic holiday park proposition to compete with other holiday types
- Graph 5: select types of holiday in the next 12 months, 2026
- Elevate the food & drink offering
- Brands have room to improve their foodservice offerings
- Ignite interest with all-inclusive food/drink packages
- Take inspiration from the cruise market’s foodservice packages
- Offer special-occasion foodservice bundles
- Lean into localism
- Consumers are most satisfied with parks’ scenery and facilities
- Graph 6: satisfaction with elements of last holiday centre/park visit, 2026
- Partner with local attractions to grow additional revenue
- Lean into local USPs to make each park unique
- Grow the wellness space
- Expand park offer to cater to childfree visits
- Now: cater to wellness demand among childfree visitors
- Graph 7: attitudes and behaviours, 2026
- Next: offer child-free weekends focused on a wellbeing reset
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INNOVATION AND MARKETING
- Parkdean Resorts launches all-inclusive food/drink offer
- Rachel Reeves heralds Haven’s dining and facility investments
- Forest Holidays highlights its nature-first proposition with its birding podcast
- Parks position themselves as an escape from the heatwave
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APPENDIX
- Market definition
- Additional research
- Customer growth, by leading brands
- Graph 8: customer growth (%), by brand, 2025-26
- Average spend per transaction, by leading brands
- Graph 9: change in spend per transaction (%), by brand, 2025-26
- Holiday park visitor grocery brand affinities, by leading brands
- The consumer
- Consumer research questions
- Consumer research methodology – EMEA
- UK generation groups
- Other data source methodologies
- Mintel Spark
- Snoop SpendMapper methodology
"Capture domestic holiday demand by elevating foodservice and wellness offerings and supporting discovery of the local area."
Sinead O'Connor, Travel Analyst
While 17% of Brits are considering a holiday centre/park holiday in the next 12 months, this rises to 23% among those earning £50,000+. This highlights opportunities to drive spend through premium accommodation, upgraded dining and wellness-led experiences.
Domestic demand is creating new growth opportunities. Holiday centre/park participation increased from 23% in 2025 to 26% in 2026 as geopolitical uncertainty boosted interest in closer-to-home travel. Combined with rising domestic trip spend, this points to opportunities to grow both visitor volumes and revenue through upgrades and ancillary spending.
Wellness is a major opportunity for the sector. Interest in wellness facilities reaches 35% among visitors travelling without children, highlighting the potential to attract new audiences and command premium pricing. Meanwhile, warmer summers could support greater domestic travel demand, but operators will also face rising competition and the need to invest in climate-resilient facilities.
This Report Looks at the Following Areas:
- Holiday park visitors, including growing demand and participation in holiday types
- Consumer interest in foodservice offerings, including low satisfaction with food/drink quality and interest in all-inclusive packages
- Opportunities to enhance customer stickiness through partnering with local attractions and creating a distinct identity for each park location
- Interest in wellness facilities, especially among childfree visitors
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