UK Holiday Planning and Booking Process Market Report 2024
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Stay ahead of the curve and future-proof your business with Mintel’s UK Holiday Planning and Booking Process Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, holiday booking trends, and consumer behaviours concerning how they book domestic and overseas holidays. Get a 360° view of the holiday sector, including market size, market share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Despite encouraging signs of falling inflation and rising consumer confidence, people are still overwhelmingly likely to say the cost of living crisis is still a problem. While holidays remain a priority, many travellers want to cut costs. Spending more time searching for good deals is their main strategy to save money, while lower-cost accommodation, shorter holidays, lower-cost transport and off-season holidays are also popular methods.
A growing tourism industry is increasing pressure on certain destinations, with protests against overtourism taking place in the Canary Islands and Majorca. To protect the experience of both travellers and locals, travel companies should increase their focus on connecting travellers with holiday destinations that have the ambition and capacity to grow.
The majority of travellers would like more support from travel companies during the planning and booking process. Advances in technology, particularly AI, will make it easier for travellers to book itineraries online. However, as many travellers are sceptical of the technology, opportunities are also emerging for travel brands to promote trusted human expertise.
Readers of this report may also be interested in our UK Holiday Review Market Report 2024, or our range of Holidays and Travel Market Research.
Marloes is a research analyst at Mintel, focusing on the travel sector. She previously worked as a researcher for the British and Dutch tourist boards, after having been a project leader in the field of tourism and leisure at a leading market research agency in Amsterdam. Marloes holds a degree in Tourism Management.
Brands will be challenged to find a balance between simplifying booking processes through the use of AI and harnessing the value of ‘real’ human interactions.
Marloes De Vries
Travel Analyst
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.