Stay ahead of the curve and future-proof your business with Mintel’s UK Holiday Rental Property Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest holiday rental market trends and consumer behaviours affecting your business. Get a 360° view of the industry, including the holiday rental market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Discussed in the Full Report
- How the domestic holiday rental property market is expected to perform over the next five years
- Participation and future interest in holiday rental property stays compared to other forms of accommodation
- Interest in booking various types of local activities through a holiday rental property provider
- Main benefits of holiday rental properties versus hotels
- Barriers to staying in holiday rental properties
- UK holiday rental market definitions: Holiday rental property refers to holiday lettings, including cottages, houses, villas, gîtes, chalets, lodges, town/city apartments, flats or just rooms in a house. Self-catering apartments on holiday resort complexes, or other types of self-catering property such as camping and caravanning or boat hire are excluded.
Holiday Rental Property Market Outlook
The share of Brits staying in a holiday rental property has reached its highest level, with a third of UK adults having stayed in such accommodation in the past three years. Looking forward, the affordable image and self-catering facilities of holiday rental properties will continue to play into the sector’s advantage, as consumers are still overwhelmingly likely to say the cost of living crisis is still a problem.
- Holiday rental market size: Spending on stays in domestic holiday rental properties by British residents is estimated to reach £3 billion in 2024.
- Holiday rental market share: Holiday rental properties show the highest growth potential of any accommodation type surveyed, with rental houses leading the way.
Holiday Rental Market Trends and Opportunities
Improve reliabilityÂ
People who have not recently stayed in a holiday rental property are more likely to avoid them due to concerns about reliability. As such, brands operating in the UK holiday rental market can do more to boost confidence among new and lapsed guests to book.
- Holiday rental property market opportunity: 86% of consumers who considered staying in a holiday rental property would find it helpful if properties received an official quality rating.
Increase focus on lesser-known regions
The growing holiday rental property market is pressured by increased regulation, particularly in places that face challenges of over tourism and concerns about sustainability. To enable future growth, providers in the holiday rental market have to attract more hosts in areas that have the capacity to grow and promote lesser-known areas to travellers.
- UK holiday rental market opportunity: 66% of travellers are interested in travel companies’ suggestions for quieter alternatives to tourist hotspots.
Purchase our UK Holiday Rental Property Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Holiday Booking and Planning Market Report 2024, or our range of Holidays and Travel Market Research.
Meet the Expert
Marloes is a research analyst at Mintel, focusing on the travel sector. She previously worked as a researcher for the British and Dutch tourist boards, after having been a project leader in the field of tourism and leisure at a leading market research agency in Amsterdam. Marloes holds a degree in Tourism Management.
The popularity of holiday rental properties is at an all-time high, and they continue to show the greatest future growth potential of all accommodation types surveyed.

Marloes De Vries
Travel Analyst