UK Holiday Rental Property Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Holiday Rental Property Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest holiday rental market trends and consumer behaviours affecting your business. Get a 360° view of the holiday rental market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Although the income squeeze will have a dampening effect on growth rates, holiday rental properties are expected to outperform the overall domestic tourism market. The holiday rental market is benefitting from a larger consumer base after the relaxing of restrictions. In addition, its affordable image and self-catering facilities help it appeal amid the rising cost of living.
Holiday makers aged 16-34 are twice as likely to say that a unique look is one of the main benefits of a rental property compared to hotels. With uniqueness being an important element, brands that are able to attract one-of-a-kind and extraordinary rental properties to their platforms will become more attractive to a younger audience.
Holidaymakers place a ‘things to do nearby’ as the highest priority when they choose one holiday rental property over another. Certain brands have tapped into this trend by offering search filters such as ‘Distance to sea’, ‘Near a pub’ and ‘Near a shop’. While search filters help understand consumer needs and narrow down search results, there is great potential to learn from past choices travellers have made and show personalised suggestions, such as new destinations.
To learn more about the UK holiday rental market, including a five-year forecast, analysis of consumer behaviour, and recommendations for market opportunities, purchase our full UK Holiday Rental Property Market Report.
Sykes, Airbnb, Booking.com, Expedia, Tripadvisor, OYO Vacation Homes, Awaze, Toad Hall Cottages.
This report, written by Marloes de Vries, a leading Travel analyst, delivers in-depth commentary and analysis to highlight trends in the holiday rental market and add expert context to the numbers.
Holiday rental properties continue to show the highest growth potential of any accommodation type. The segment is benefiting from a larger pool of new customers as a result of holidaymakers wanting more personal space during the pandemic, while its affordable image and self-catering facilities help it to appeal amid the rising cost of living.”
Marloes de Vries
Travel Associate Director
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.