UK Holiday Rental Property Market Report 2022

Current Market Landscape 

Despite the rising cost of living, the conflict in Ukraine, and the ongoing concerns about COVID-19, the release of pent-up demand for holidays is playing a key role in supporting the growth of the UK holiday rental market size. The holiday rental property market remains the holiday accommodation type with the most significant growth potential. Despite the removal of bans on overseas travel, domestic demand for holiday rentals will likely remain healthy in the short-term.

Market Share and Key Industry Trends

A rise in overseas travel and ongoing economic uncertainty has the potential to dampen growth levels in the UK holiday rental property market over the next two years.

However, the rising cost of living is diminishing consumers’ sense of financial wellbeing, causing a heightened degree of caution that will cause some to re-evaluate their holiday plans. Although, this may benefit the UK holiday rental market, with people finding better value for money domestically than they could abroad.

• 49% of UK adults are interested in using a holiday rental property in the future.
• 61% of holidaymakers are interested in booking a holiday rental holiday in the UK.
• 21% of holidaymakers have booked a rental property using Airbnb.
• 53% of holidaymakers specifically search for rental properties that are located near a beach.

Future Trends in the UK Holiday Rental Market

The UK holiday rental property market is positioned to experience a period of healthy growth once the political and economic situation stabilises. The pandemic has fostered a greater appreciation for more spacious alternative accommodation options, while the trend towards ‘remote working holidays’ will help boost remand. The holiday rental market is also likely to benefit from regulatory developments taking place within the EU. These are likely to spread to other countries and will create a more stable operating environment, which will improve consumer confidence in booking holiday rental properties.

Read on to discover more details or take a look at all of our UK Travel & Holidays Market Research.

Understand Quickly

• The impact of the sharp rise in the cost of living on the holiday rental property market.
• The longer-term influence of COVID-19.
• Recent regulatory developments and how they could potentially impact the market.
• Key players and innovation in the holiday rental property market.
• What consumers look for when choosing a holiday rental company to book with.
• Which search options are most useful when consumers look for a property online.
• Other consumer preferences and opportunities for holiday rental property.

Covered in this Report

Products:  Holiday rental property refers to holiday lettings, including: cottages, houses, villas, gîtes, chalets, lodges, town/city apartments, flats or just rooms in a house.

Brands:  Airbnb, Awaze (cottages.com, Hoeseasons, Blue Chip Holidays, Quality Cottages, Novasol), Booking.com, Google Flights, Sykes Holiday Cottages (Cornish Cottages Holidays, Heart of the Lakes, Helpful Holidays, Menai Holidays), Expedia/Vrbo, TUI, Jet2holidays, Sonder, TripAdvisor, OYO Vacation Homes, Classic Cottages, Holidaycottages.co.uk, National Trust Holidays, Toad Hall Cottages, Original Cottages, The Landmark Trust.

Expert Analysis from a Specialist in the Field

This report, written by George Zaborowski, a leading senior analyst in the Financial sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.