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"As travel demand stabilises, travel companies should focus on consumer segmentation and new areas of demand to drive continued growth in the market."
Sinead O'Connor, Travel Analyst
This report examines the habits and attitudes of British adults aged 16 or over towards holiday-taking in the UK and abroad. For the purposes of this report, Mintel defined a holiday as a stay of at least one night that is primarily for leisure purposes. Business trips and visiting friends or relatives are not included.
Market size and forecast data refer to holidays taken within Great Britain, in line with the Great Britain Tourism Survey (GBTS).
*Note, the questions above are not an exhaustive list. Please refer to the report’s table of contents for a comprehensive overview of the report’s contents.
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