Stay ahead of the curve with Mintel’s UK Holiday Review Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest holiday market research, trends and consumer behaviours affecting your business. Get a 360° view of the UK holiday market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The overseas holiday market is benefiting more than the domestic holiday market due to the continued increase in consumers’ financial confidence and how holidaying abroad remains a key priority for the majority of Brits.
Nevertheless, holidays have become more expensive and inflation is likely to remain relatively high for some time to come. Mintel’s holiday market research reveals that as such, extra overseas ‘top-up’ breaks will be sacrificed by many, as travellers continue to prioritise their main summer holiday.
Rise of the multi-generational holiday
The lockdown restrictions meant that many families spent more time together over the past couple of years compared to before the pandemic. Many are eager to continue this trend, with interest in family holidays increasing pointing to the rising trend of multi-generational holidays.
Recommendation for less-touristy places
With the issue of overtourism becoming more prominent in the media – often focusing on locals’ complaints and disgruntles with large numbers of tourists descending on a destination in such a short amount of time – Mintel’s holiday market research reveals that tourists are increasingly keen to book holidays in less-known and quieter destinations.
Purchase our UK Holiday Review Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Wellness Traveller Market Report 2024, or our range Holidays and Travel Market Research.
EasyJet, TUI, Jet2Holidays, Contiki, Visit Britian, and more.
This report, written by Jennie Bryans, a leading research analyst, delivers in-depth commentary and analysis to highlight UK holiday market trends and add expert context to the numbers.
Holidays remain a priority for consumers and many are eager to upgrade their trips in search of convenience, high quality experiences or to mark special occasions.
Jennie Bryans
Travel & Leisure Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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