2020
9
UK Holidays to France Market Report 2020
2020-03-18T03:03:06+00:00
OX988510
2600
32787
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Report
en_GB
“Growing rail connectivity, along with the country’s low reliance on fossil fuels for its electricity, offers the opportunity to position France as a low-carbon holiday choice in the era of…

UK Holidays to France Market Report 2020

 2,600 (Excl.Tax)

Description

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Holidays to France market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

The number of holidays to France increased by around 10% in
2017. This cancelled out the 10% fall seen in the previous year
in the wake of the 2015/16 wave of terrorist attacks in Paris and
Nice. However there has been an underlying decline in the UK
source market over the past decade. Current trip volumes are still
down by 1.5 million on 2007, and expenditure growth is heavily
lagging behind the overseas holiday market as a whole.

In an era of cheap flights, all-inclusive package deals and
unparalleled destination choice for travellers, France is no longer
the automatic choice for a holiday abroad that it once was. Its
reputation as a relatively expensive place to visit is a doubleedged
sword – helping to project an upmarket, sophisticated image, but likely to deter visitors in a period of rising living costs
and a weak Pound. However, the destination retains some
strong pull factors – gastronomy, diversity of regions and tourism
products, and its accessibility by a range of transport options.

Covered in this report

This report covers holidays taken by UK consumers to France,
both short breaks (one to three nights) and longer holidays (four
to seven nights). Trips taken for business purposes, visiting
friends and family and other purposes are not included.

Expert analysis from a specialist in the field

Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

France needs to promote two contrasting messages to UK visitors; the first is being a slow and sensuous destination which offers a tranquil escape from the modern, over-busy, ‘always connected’ world, he second highlighting a vibrant, quirky, dynamic and contemporary country.


John Worthington
Senior Travel Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Covered in this Report
  2. Executive Summary

    • The market
    • Trips to France fell in 2019 as consumers turned to value packages in the Med
    • Long-term volumes have declined but spending has increased
    • Coronavirus likely to impact on market in 2020
      • Figure 1: Forecast of holidays to France, by volume, 2014-24
      • Figure 2: Forecast of holidays to France, by value*, 2014-24
    • Companies and brands
    • Transport developments can open new opportunities
    • The consumer
    • Consumer penetration remains flat at 21% of adults
      • Figure 3: Experience of holidaying in France, November 2015-November 2019
    • North East has seen a rise in visits
      • Figure 4: Regions of France visited for a holiday, November 2019
    • Surge in visits to French cities
      • Figure 5: Types of holiday taken in France, November 2017 and November 2019
    • Mid-market hotels and Airbnb have increased market share
      • Figure 6: Types of holiday accommodation used in France, November 2017 and November 2019
    • Solo travellers head to French cities
      • Figure 7: Main attractions of a holiday in France, November 2019
    • Lapsed visitors are most likely to see France as expensive
      • Figure 8: Perceptions of France as a holiday destination, November 2019
    • Rail travel on track for success
      • Figure 9: Holiday opportunities in France, November 2019
    • What we think
  3. Issues and Insights

    • ‘Beyond the beach’ packages
    • The facts
    • The implications
    • Stress-free France
    • The facts
    • The implications
    • New generation foodie travel
    • The facts
    • The implications
  4. The Market – What You Need to Know

    • Holidays to France fell in 2019 as consumers switched to package holidays
    • Italy has taken market share from France
    • Long-term volumes have declined but spending has grown
    • Coronavirus uncertainty
    • Lucrative short break market is buoyant in France
    • Tunnel crossings have seen an upward trend in the past two years
    • New travel possibilities ahead
  5. Market Size and Forecast

    • Holidays to France dipped in 2019 as consumers switched to value packages
      • Figure 10: Holidays to France market, by volume and value, 2014-24
    • Volume has declined in the long term but spending has risen
    • Forecast
      • Figure 11: Forecast of holidays to France, by volume, 2014-24
      • Figure 12: Forecast of holidays to France, by value*, 2014-24
  6. Market Segmentation

    • France saw package surge in 2019
      • Figure 13: Volume of holidays to France, independently booked versus package trips, 2014-19
    • Tunnel crossings have performed better than air travel over the past two years
      • Figure 14: Volume of holidays to France, by mode of travel, 2014-19
    • High-spending short breakers
      • Figure 15: Holidays to France, by volume, value, number of nights and average spend per night/day, by trip duration, 2018
    • Spend per trip increases with age
      • Figure 16: Volume, value and average spend per night/day of holidays to France, by age, 2018
    • Family drift
      • Figure 17: Percentage volume of holidays to France, by age, 2014-18
  7. Market Background

    • As one chapter of uncertainty closes another opens
    • Travel has been robust despite challenges…
    • …but coronavirus poses a serious and escalating threat
      • Figure 18: Domestic and overseas holiday volume and expenditure, 2014-19
    • Swing towards packages on the Eastern Med
    • Independent travel destinations struggled in 2019
    • The challenge from Italy has grown in recent years
      • Figure 19: Top 10 overseas holiday destinations, by number of trips, 2014-18 and estimated annual change for 2018-19
    • Pound has risen in early 2020 but further volatility is likely
      • Figure 20: Spot exchange rate, Pound Sterling vs euro and US$, June 2016-February 2020
    • Resort prices have dropped in France and risen in Italy over the past two years
      • Figure 21: Holiday costs* for a selection of European resorts, 2016-20
    • ‘Secondary cities’ in France offer good value
      • Figure 22: City break costs for a selection of European cities*, 2016-19
    • New air connectivity for 2020
    • French driving costs have risen
      • Figure 23: Motoring costs per 1,000 miles, 2016-19
    • French HS rail network is growing
    • New Eurostar developments
    • Electric France can be the green destination of choice
    • New generation of ferries
    • Atout France’s priorities for UK market
  8. Companies and Brands – What You Need to Know

    • Green holidays and gastro-touring
    • La Samaritaine re-opens
    • France’s highest hotel
    • Parc Asterix and Disneyland developments
    • Major new British war memorial
    • Paddock brings new shopping & leisure opportunities to capital
    • Paris afloat
    • Challenge France
  9. Launch Activity and Innovation

    • Green & gastro France
    • Height of luxury
    • Theme park developments
    • History & culture
    • Parisian Brooklyn
    • Floating Paris
    • Active challenge
  10. The Consumer – What You Need to Know

    • One in five adults have visited France in the past five years
    • Almost half of visitors go to Paris and the North East has seen a rise over the past two years
    • City breaks are up 11 percentage points over the past two years
    • Mid-market hotel and Airbnb growth
    • Gastro-touring has big potential
    • Cost perceptions are a key barrier to attracting lapsed visitors
    • Fly-free holidays by train
  11. Experience of Holidaying in France

    • Trips numbers have fluctuated but the underlying consumer trend has been flat
      • Figure 24: Experience of holidaying in France, November 2015-November 2019
    • France versus Spain versus Italy demographics
      • Figure 25: Demographic profile of those who have taken holidays to France, Spain and Italy in the past five years, November 2019
      • Figure 26: Regional residence profile of those in Great Britain who have taken holidays to France, Spain and Italy in the past five years, November 2019
    • Potential interest is high but competition is strong
      • Figure 27: Interest in visiting France on holiday in future, November 2017 and November 2019
  12. Regions of France Visited on Holiday

    • North East has risen, South of France has fallen
      • Figure 28: Regions of France visited for a holiday, November 2017 and November 2019
  13. Types of Holiday Taken in France

    • Surge in French city breaks
    • One in six visitors take a coastal holiday
    • Active/hobby breaks have risen
      • Figure 29: Types of holiday taken in France, November 2017 and November 2019
    • Holiday type demographics
  14. French Holiday Accommodation

    • Mid-market hotels and Airbnb are the main accommodation trends
      • Figure 30: Types of holiday accommodation used in France, November 2017 and November 2019
  15. Attractions and Perceptions of France

    • Gastronomy is still the biggest draw for France
    • Cities for solos
      • Figure 31: Main attractions of a holiday in France, November 2019
    • Flight guilt could benefit France
    • Car travel is less of an attraction for younger generations
    • ‘Expensive’ is the most popular association with France
      • Figure 32: Perceptions of France as a holiday destination, November 2019
  16. Holidays to France – Opportunities

    • Age of rail
    • Gastro-touring holidays are popular…
    • …but France may need to develop a more flexitarian foodie offer
      • Figure 33: Holiday opportunities in France, November 2019
    • Family touring packages
    • Thrill of the live
    • Well France
    • Cycling holiday potential
    • Elixir of youth
  17. Appendix – Data Sources, Abbreviations and Supporting Information

    • Definitions
    • Abbreviations
    • Consumer research methodology
  18. Appendix – Market Size and Forecast

      • Figure 34: Holidays to France, volume forecast, 2019-24
      • Figure 35: Holidays to France, value* forecast, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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*databooks not available with UK B2B Industry reports.

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