Stay ahead of the curve and future-proof your business with Mintel’s UK Holidaywear Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest occasionwear market research, trends and consumer behaviours affecting your business. Get a 360° view of the holidaywear market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the cost of living crisis on holidaywear buying.
- Fashion items purchased over the summer and occasions bought for.
- Types of retailers shopped at for holidaywear and occasionwear.
- Summer fashion shopping behaviours and attitudes.
Holidaywear Market: Overview
While the cost of living crisis led to more savvy shopping behaviours, consumers prioritised their summer holidays and spending on holidaywear. Postponed weddings from the pandemic also drove sales of occasionwear. Looking ahead, there will be growing summer garment innovations to cater for rising temperatures.
- Holidaywear market statistics: 50% of Brits updated their footwear and clothing for summer 2023.
Occasionwear Market: Challenges and Opportunities
Demand for sustainable fashion options
Over two-fifths of Brits are interested in renting items for summer. This number rises among Generation Zers and Younger Millennials and male shoppers.
Renting a holiday wardrobe can be promoted as a sustainable and stress-free way of travelling. It also allows customers to experiment with stand-out pieces for a special trip.
- Occasionwear market opportunity: 36% of male shoppers ages 16-34 are interested in renting fashion items for summer.
Purpose made garments
While numerous period pant brands currently market swimwear, there is significant potential for fashion retailers to venture into this sector and provide a wider range of period swimwear styles. Additionally, the scope for leak-proof period clothing can be broadened to include sportswear and activewear.
- Occasionwear opportunity: 69% of young women want fashion brands to sell period leak proof swimwear/shorts.
Purchase our UK Holidaywear Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Clothing Retailing Market Report 2023.
Leading Brands in the Ocassionwear Market
M&S, Nike, Long Tall Sally, Shein, Nobody’s Child, Selfridges, Skims, Primark.
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Expert Insights from a Mintel Analyst
This report, written by Tamara Sender Ceron, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the occasionwear market and add expert context to the numbers.
Summer 2023 benefitted from significant pent-up demand, as consumers updated their wardrobes for holidays abroad and staycations, as well as events such as weddings
Tamara Sender Ceron
Associate Director – Fashion Retail
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the summer fashion market
- Market dynamics and outlook
- What consumers want and why
- Graph 1: types of fashion items purchased for summer season, 2023
- Graph 2: types of swimwear/beachwear purchased for summer, 2023
- Graph 3: occasions summer fashion items were purchased for, 2023
- Graph 4: types of retailers summerwear was purchased from in-store and online, 2023
- Graph 5: attitudes to summer fashion, 2023
- Innovation and marketing
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Market Dynamics
- Macro-economic factors
- Graph 6: GDP, 2021-2023
- Graph 7: plans for main holidays over the next 12 months, 2023
- Graph 8: overall CPIH and clothing and footwear inflation, 2022-23
- Graph 9: main types of holiday people plan to take in the next 12 months, 2023
- Graph 10: year-on-year difference of monthly mean temperatures, 2023
- Graph 11: demographic profile of music festival-goers, 2023
- Graph 12: international passenger survey, 2023
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What Consumers Want and Why
- Fashion items purchased for the summer
- Graph 13: types of fashion items purchased for summer season, 2023
- Graph 14: types of fashion items purchased for summer, by gender, 2023
- Graph 15: purchasing of fashion items for summer, by generations, 2023
- Graph 16: purchasing of fashion items for summer, by generation, 2023
- Graph 17: purchasing of types of fashion items for summer, by household income, 2023
- Types of swimwear/beachwear purchased
- Graph 18: types of swimwear/beachwear purchased for summer, 2023
- Occasions purchased for
- Graph 19: occasions summer fashion items were purchased for, 2023
- Graph 20: occasions fashion items were purchased for summer, by financial situation, 2023
- Graph 21: occasions summer fashion items were purchased for, by generation, 2023
- Graph 22: occasions summer fashion items were purchased for, by generation, 2023
- Graph 23: occasions fashion items were purchased for, by gender and age, 2023
- Types of retailers purchased from
- Graph 24: types of retailers summerwear was purchased from in-store and online, 2023
- Graph 25: types of retailers shopped at for summer fashion, by gender and age group, 2023
- Graph 26: types of retailers shopped at for summer fashion, by gender and age group, 2023
- Graph 27: repertoire of types of retailers shopped at for summer fashion, by generation, 2023
- Summer fashion shopping behaviours
- Graph 28: current and future summer fashion shopping behaviours, 2023
- Graph 29: consumers who switched to cheaper retailers/brands in the last 12 months, by generation, 2023
- Graph 30: current and future summer fashion shopping behaviours, by gender, 2023
- Graph 31: purchasing of second-hand summer fashion, by gender and age group, 2023
- Graph 32: renting fashion items for summer, by generation 2023
- Attitudes to summer fashion
- Graph 33: attitudes to summer fashion, 2023
- Graph 34: attitudes to summer fashion, by gender, 2023
- Graph 35: summer fashion buying attitudes, by financial situation, 2023
- Graph 36: summer fashion buying attitudes, by generations, 2023
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Innovation And Marketing Trends
- Innovations
- Advertising and marketing activity
- Graph 37: total above-the-line, online display and direct mail advertising on clothing and accessories, April- September 2019-2023
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Appendix
- Report scope and definitions
- Methodology
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