Stay ahead of the curve and future-proof your business with Mintel’s UK Holidaywear Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest occasionwear market research, trends and consumer behaviours affecting your business. Get a 360° view of the holidaywear market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
While the cost of living crisis led to more savvy shopping behaviours, consumers prioritised their summer holidays and spending on holidaywear. Postponed weddings from the pandemic also drove sales of occasionwear. Looking ahead, there will be growing summer garment innovations to cater for rising temperatures.
Demand for sustainable fashion options
Over two-fifths of Brits are interested in renting items for summer. This number rises among Generation Zers and Younger Millennials and male shoppers.
Renting a holiday wardrobe can be promoted as a sustainable and stress-free way of travelling. It also allows customers to experiment with stand-out pieces for a special trip.
Purpose made garments
While numerous period pant brands currently market swimwear, there is significant potential for fashion retailers to venture into this sector and provide a wider range of period swimwear styles. Additionally, the scope for leak-proof period clothing can be broadened to include sportswear and activewear.
Purchase our UK Holidaywear Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Clothing Retailing Market Report 2023.
M&S, Nike, Long Tall Sally, Shein, Nobody’s Child, Selfridges, Skims, Primark.
Additional Features Included with Your Purchase
This report, written by Tamara Sender Ceron, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the occasionwear market and add expert context to the numbers.
Summer 2023 benefitted from significant pent-up demand, as consumers updated their wardrobes for holidays abroad and staycations, as well as events such as weddings
Tamara Sender Ceron
Associate Director – Fashion Retail
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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