Stay ahead of the curve and future-proof your business with Mintel’s UK Homewares Retailing Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest home retail market research, trends and consumer behaviours affecting your business. Get a 360° view of the homewares industry including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the cost-of-living crisis on the home retail market, including changes in buying behaviours and legacy of the pandemic.
- How brands in the home retail market are performing and innovating.
- What types of homewares consumers are buying, where are they buying from and why.
- Trends towards channels used for purchasing
- Consumer motivations behind purchases and general views on spending money on homewares and features important to the homeware retail market.
Home Retail Market: Current Outlook
The homeware market is more insulated than other bigger-ticketed categories due to its budget-friendly nature. Online demand remains elevated but there has been a strong appetite for returning to brick-and-mortar stores for homewares purchasing.
- Home retail market size: Mintel forecasts that the home retail market size will rise to £19 million in 2028.
Homeware Market Analysis: Challenges and Opportunities
Homewares benefit wellbeing
Beyond functionality, homewares have served other purposes, from self-expression to benefitting health and wellbeing. Consumers are willing to invest in their personal health, seeking solutions that improve their wellbeing and cater to their evolving needs.
- Homeware market analysis: 76% said well-decorated homes are important for relaxation.
Growth of the one-stop shops
The small-ticket nature of homewares means not much planning is often required, feeding into the prominence of one-stop shops that can cater to multi-mission experiences.
- Homeware market analysis: 44% of shoppers bought homewares on impulse in the past year.
Purchase our UK Homewares Retailing Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Bathroom and Bathroom Accessories Market Report 2023.
Brands Featured in the Full Report
Dunelm, Tesco, Asda, Wayfair, B&Q, Homebase, Poundland, B&M, IKEA, DFS, Zara, H&M, Lakeland, John Lewis, Selfridges.
Additional Features Included with Your Purchase
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- Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.
Expert Insights from a Retail Analyst
This report, written by Sam Nguyen, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the home retail market and add expert context to the numbers.
As bigger-ticket purchases are delayed, homewares has entered the spotlight as an affordable means to refresh the home, going beyond mere functionality.
Sam Nguyen
Retail Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the homewares market
- Market dynamics and outlook
- Graph 1: homewares market segmentation, 2022
- Graph 2: channels to market, homewares, 2021 and 2022
- Graph 3: the financial wellbeing index, 2016-23
- What consumers want and why
- Graph 4: homewares bought in the last 12 months, 2018, 2021 and 2023
- Graph 5: channels of purchase, 2023
- Graph 6: retailers bought homewares from, 2021 and 2023
- Graph 7: perceptions of retailers, 2023
- Graph 8: triggers to purchase, 2023
- Graph 9: homewares shopping behaviours, 2023
- Graph 10: homewares shopping behaviours, 2023
- Retailer activity
- Graph 11: total above-the-line, online display and direct mail advertising on homewares, 2019-23*
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Market Dynamics
- Market size
- Graph 12: consumer spending on homewares, 2018-23
- Market forecast
- Graph 13: consumer spending on homewares, 2007-12
- Market segmentation
- Graph 14: homewares market segmentation, 2022
- Channels to market
- Graph 15: channels to market, homewares, 2021 and 2022
- Macro-economic factors
- Graph 16: annual rate of inflation, 2022-23
- Graph 17: number of property residential transactions with a value of over £40,000 completed in the UK, 2019-23
- Graph 18: The financial wellbeing index, 2016-23
- Graph 19: the financial confidence index, 2016-23
- Graph 20: England housing tenure, 2017/18 to 2021/22
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What Consumers Want and Why
- What they buy
- Graph 21: homewares bought in the last 12 months, 2018, 2021 and 2023
- Graph 22: homewares bought in the last 12 months, by gender, 2023
- Graph 23: homewares purchasing levels, by housing situation, 2018, 2021 and 2023
- Graph 24: repertoire analysis of homewares purchases, 2023
- How they shop
- Graph 25: in-store purchasing, 2018, 2021 and 2023
- Graph 26: online purchasing, 2018, 2021 and 2023
- Graph 27: channels of purchase, 2023
- Graph 28: homewares bought in the last 12 months, by children in household, 2023
- Where they shop
- Graph 29: retailers bought homewares from, 2021 and 2023
- Graph 30: retailers bought homewares from, by age and household income, 2023
- Graph 31: retailers bought homewares from, by channel of purchase, 2023
- Graph 32: repertoire analysis of retailers used, 2023
- Perceptions of retailers
- Graph 33: perceptions of retailers, 2023
- Triggers to purchase
- Graph 34: triggers to purchase, 2023
- Graph 35: trigger to purchase, by gender, 2023
- Graph 36: triggers to purchase, by age and household income, 2023
- Graph 37: trigger to purchase, by housing situation, 2023
- Graph 38: triggers to purchase, by channel of purchase, 2023
- Homewares shopping behaviours
- Graph 39: “Price is more important to me than style when buying homewares”, 2023
- Graph 40: homewares shopping behaviours, 2023
- Graph 41: “I have bought homewares on impulse in the last 12 months”, 2023
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Retailer Activity
- Leading homeware specialists
- Launch activity and innovation
- Advertising and marketing activity
- Graph 42: total above-the-line, online display and direct mail advertising on homewares, 2019-23*
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Appendix
- Supplementary data
- Graph 43: total above-the-line, online display and direct mail advertising expenditure on homewares, by media type, 2022 and 2023*
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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