The UK Household Care Habits of Pet Owners Market Report identifies pet owners’ attitudes towards household cleaning, interest in pet-friendly household care products and the impact of the cost of living on the UK home and pet care market. This report covers the household care market size, market forecast, market segmentation and industry trends for the UK home and pet care market.
The present economic uncertainty will encourage savvier pet owner consumer behaviour. However, brands in the UK home and pet care market can capitalise on modern pet love and explore opportunities associated with pet-friendly products by marketing them as premium homecare solutions.
In a scenario where not having children is becoming progressively mainstream, more focus and attention is instead on pets. As pets continue earning status, the growing UK pet industry creates opportunities for specialist products in the household care market.
One of the main challenges brands that invest in pet-focused projects face is the lack of differentiation compared to regular household care solutions. Campaigns aimed at strengthening brands’ pet-inspired ethos and positioning will be key to standing out from rivals within the household care market. From pet-focused on-pack claims to collaborations with vets and pet care experts, brands in the household care market can explore different communication strategies to tap into the growing UK pet industry.
To discover more about the UK Household Care Habits of Pet Owners Market Report 2022, read our UK Pet Food Market Report 2022, or take a look at our extensive Pets Market Research.
Products: Air care, cleaning equipment (mops, cloths), hard surface cleaning products, kitchen roll, laundry products.
Brands: Skout’s Honor, Procter & Gamble (Flash), Pets at Home, Amazon, Vanish, Astonish, Cristalinas, Simple Solution, Regina, Febreeze, Zoflora, Fabulosa, Dr. Beckmann, Furr Boost, Nookary, Colt & Willow, Swiffer.
This report, written by Emilia Tognacchini, a leading senior analyst in the household sector, delivers in-depth commentary and analysis to highlight current trends in the household care market and add expert context to the numbers.
Interest in pet-friendly products aligned with wellness trends are created to address household cleaning for pet owners, with unique opportunities for brands to explore. While heritage market players are well placed to capitalise on modern pet love, it is key for brands to illustrate pets as their ultimate consumer to win pet owners’ trust and become a top performing brand in the pet-focused household care category.”
Emilia Tognacchini
Senior Household Care and Brands Analyst
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