2024
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UK Ice Cream Market Report 2024
2024-04-02T09:03:06+01:00
REPE1D86546_ED5F_4C1F_9C6D_CD65D56EFF7F
2195
171989
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Report
en_GB
Improving household finances will support growth ahead. However, the decline of ice cream's core family audience poses a threat and a need to engage older groups. Yogita Burke, Cross-category…

UK Ice Cream Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Stay ahead of the curve and future-proof your business with Mintel’s Ice Cream Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest ice cream market research, trends and consumer behaviours affecting your business. Get a 360° view of the market including ice cream market size UK, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • Key new product development and ice cream market trends.
  • Breakdown of consumption and frequency of ice cream, including key demographics segmentation.
  • Factors influencing the purchase of ice cream, including the role of brands and low price.
  • Explores consumer behaviour and attitudes including opportunities to tap into nostalgia.

UK Ice Cream Market Overview

The UK ice cream market has been hit by cutbacks amid the income squeeze, like many discretionary items. The boost it gained as a treat for evenings in has fallen short of offsetting that. The UK ice cream market should see improving real incomes support volume growth and facilitate trading up.

  • Ice cream market size UK: Mintel forecasts that the value of the ice cream market will reach £2 billion in 2028.
  • Ice cream brands market share: Magnum retains a strong lead in the handheld ice cream segment and sold £235 million in value sales in 2022-23.

Ice Cream Market Trends and Opportunities

Tap into at-home socialising

Many people have looked to at-home socialising as an affordable alternative to going out to eat or drink. Visual wow-factor is a key element for products to win favour in at-home gatherings, with high interest in visually appealing ready-made foods among hosts. Tie-ups with other products offer routes for brands to put their products in aspiring hosts’ paths.

  • Ice cream market trends statistics: 46% of consumers who eat ice cream often serve it to guests.

Focus on quality and treat image

The income squeeze has dialled up the threat from own-brand to ice cream brands. Branded ice cream’s image as more of a treat than own-label is a key factor drawing buyers to brands. This reaffirms the crucial importance for brands of continuing to foster an aspirational and treat image to combat the threat from own-label.

  • Ice cream market trends figures: 2 in 3 people who eat ice cream see themselves as rather eating less ice cream than compromising on quality.

Purchase our UK Ice Cream Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our The Future of Ice Cream 2023, or our range of Ice Cream Market Research.

Brands Featured in the Full Report

Magnum, Cornetto, Rowntree, Twister, Cadburys, Calippo, Little Moons, Mars, Häagen-Dazs, Ben & Jerry’s, Mackie’s, Walls.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Mintel Analyst

This report, written by Yogita Burke, a leading research analyst, delivers in-depth commentary and analysis to highlight UK ice cream market trends and add expert context to the numbers.

Improving household finances will support growth ahead. However, the decline of ice cream’s core family audience poses a threat and a need to engage older groups.

Yogita Burke
Cross-category Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the ice cream market
    • Market dynamics and outlook
    • Graph 1: UK retail value and volume sales of ice cream, by segment, 2021-23
    • Graph 2: leading brands’ value sales in the retail ice cream handheld singles and multipack market, 2020/21-2022/23
    • Graph 3: leading brands’ value sales in the retail ice cream tubs and blocks market, 2020/21-2022/23
    • What consumers want and why
    • Graph 4: usage of ice cream in the last three months, by type, 2023
    • Graph 5: factors influencing purchase when choosing ice cream as a treat for oneself, 2023
    • Graph 6: behaviours towards ice cream, 2023
    • Graph 7: attitudes towards ice cream, 2023
    • Innovation and marketing
    • Graph 8: ATL, online display and direct mail advertising expenditure on ice cream, sorbets and frozen yogurts, by leading brands, 2019-23
  2. Market Dynamics

    • Market size
    • Graph 9: retail volume sales of ice cream, 2018-23
    • Graph 10: retail value sales of ice cream, 2018-23
    • Market forecast
    • Graph 11: retail value and volume sales of ice cream, sorbet and frozen yogurt, 2009-14
    • Market segmentation
    • Graph 12: UK retail value and volume sales of ice cream, by segment, 2021-23
    • Market share
    • Graph 13: leading brands’ value sales in the retail ice cream handheld singles and multipack market, 2020/21-2022/23
    • Graph 14: leading brands’ value sales in the retail ice cream tubs and blocks market, 2020/21-2022/23
    • Macroeconomic factors
    • Graph 15: GDP, 2021-23
    • Graph 16: CPI inflation rate, 2021-23
    • Graph 17: CPIH annual rate, edible ices and ice cream, and all food, 2019-23
    • Graph 18: “Have you been affected by any of these issues over the last two months? Please select all that apply.”, 2023
    • Graph 19: the financial wellbeing index, 2016-23
    • Graph 20: the financial confidence index, 2016-23
    • Social, environmental and legal factors
    • Graph 21: total hours of sunshine, by season, 2018-23
    • Graph 22: how often people try to eat healthily, 2018-22
    • Graph 23: trends in the age structure of the UK population, 2018-28
  3. What Consumers Want and Why

    • Usage of ice cream
    • Graph 24: usage of ice cream in the last three months, by type, 2023
    • Graph 25: frequency of ice cream usage, by age and presence of children, 2023
    • Graph 26: frequency of eating ice cream, by financial situation, 2023
    • Factors influencing purchase of ice cream
    • Graph 27: factors influencing purchase when choosing ice cream as a treat for oneself, 2023
    • Graph 28: factors that influence consumers who would rather eat less ice cream than compromise on quality when choosing to buy one ice cream product over another to treat themselves, 2023
    • Behaviours related to ice cream
    • Graph 29: behaviours towards ice cream, 2023
    • Graph 30: eating/serving ice cream on evenings in and at-home social gatherings, by age, 2023
    • Attitudes towards ice cream
    • Graph 31: attitudes towards ice cream, 2023
  4. Innovation And Marketing Trends

    • Launch activity and innovation
    • Graph 32: product launches in the ice cream market, by category, 2019-23
    • Graph 33: proportion of launches carrying low/no/reduced fat, sugar and calorie claims, 2019-23
    • Graph 34: product launches in the ice cream market, by selected format type, 2019-23
    • Graph 35: product launches in the ice cream market, by selected textures, 2019-23
    • Advertising and marketing activity
    • Graph 36: total ATL, online display and direct mail advertising expenditure on ice cream, sorbets and frozen yogurts, 2020-23
    • Graph 37: total ATL, online display and direct mail advertising expenditure on ice cream, sorbets and frozen yogurts, by main media type,2020-23
    • Graph 38: ATL, online display and direct mail advertising expenditure on ice cream, sorbets and frozen yogurts, by leading brands, 2019-23
  5. Brand Research

    • Graph 39: key metrics for selected brands in the ice cream market, 2023
    • Graph 40: attitudes towards selected brands in the ice cream market, 2023
    • Graph 41: brand personality – macro image of selected brands in the ice cream market, 2023
    • Graph 42: brand personality – micro image of selected brands in the ice cream market, 2023
  6. Appendix

    • Supplementary data: social, environmental and legal factors
    • Supplementary data: advertising spend
    • Supplementary data: segment performance
    • Supplementary data: market share
    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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