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- UK Ice Cream Market Report 2024
UK Ice Cream Market Report 2024
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Stay ahead of the curve and future-proof your business with Mintel’s Ice Cream Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest ice cream market research, trends and consumer behaviours affecting your business. Get a 360° view of the market including ice cream market size UK, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The UK ice cream market has been hit by cutbacks amid the income squeeze, like many discretionary items. The boost it gained as a treat for evenings in has fallen short of offsetting that. The UK ice cream market should see improving real incomes support volume growth and facilitate trading up.
Tap into at-home socialising
Many people have looked to at-home socialising as an affordable alternative to going out to eat or drink. Visual wow-factor is a key element for products to win favour in at-home gatherings, with high interest in visually appealing ready-made foods among hosts. Tie-ups with other products offer routes for brands to put their products in aspiring hosts’ paths.
Focus on quality and treat image
The income squeeze has dialled up the threat from own-brand to ice cream brands. Branded ice cream’s image as more of a treat than own-label is a key factor drawing buyers to brands. This reaffirms the crucial importance for brands of continuing to foster an aspirational and treat image to combat the threat from own-label.
Purchase our UK Ice Cream Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our The Future of Ice Cream 2023, or our range of Ice Cream Market Research.
Magnum, Cornetto, Rowntree, Twister, Cadburys, Calippo, Little Moons, Mars, Häagen-Dazs, Ben & Jerry’s, Mackie’s, Walls.
This report, written by Yogita Burke, a leading research analyst, delivers in-depth commentary and analysis to highlight UK ice cream market trends and add expert context to the numbers.
Improving household finances will support growth ahead. However, the decline of ice cream’s core family audience poses a threat and a need to engage older groups.
Yogita Burke
Cross-category Research Analyst
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