The UK Impact Of Social Media On Retail report identifies consumer attitudes towards social media use, future purchasing factors, and the impact of social media in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the UK Impact Of Social Media On Retail market in the UK.
Click here to view our German market research on Social Media & the Metaverse 2022.
Current Market Landscape
Social media platforms can now accommodate consumers’ entire shopping experience from discovery to purchase in one seamless journey. The role of social media in retailing has grown over time, with the pandemic catapulting it into the forefront as people spent longer on social media platforms.
The pandemic has helped boost social commerce to the fore with people’s greater reliance and time spent in the digital channel creating alternative pathways for retailers to derive income. Social media has become an important pillar for retailers’ online strategies. It has also become a vital touchpoint for customers and more recently become an extension of online shopping with Instagram, Facebook and Pinterest all offering ways for customers to buy directly from retailers.
However, privacy concerns the main reason people are cautious about doing so. This will be the biggest barrier social platforms have to address if social commerce is to develop in the future and full commerce, including payment, takes place on their platforms.
Social commerce has evolved steadily but still has some way to go. Tying rewards to actions on social (and making them lucrative enough to do so) will encourage consumers to incorporate social media into their shopping habits and give brands another avenue to provide inspiration and rewards to their loyal shoppers.
Read on to discover more details or take a look at all of our UK Retail market research.
Brands: Meta (Facebook), Instagram, TikTok, Shopify, YouTube, Snapchat, Pinterest, Twitter, LinkedIn, Reddit, Twitch, Tumblr, Bottega Veneta, Lush, Balenciaga,
This report, written by Emily Viberg, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Social media platforms have evolved to accommodate the entire shopping journey from discovery to purchase. Recent investments from major platforms have sought a more active role in bringing product and brands to the consumer, which will make their influence even more potent. However, trust issues present a barrier for UK platforms to develop into more fully fledged social commerce nations like China.
Emily Viberg
Retail Analyst
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