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- UK In Car Technology Market Report 2024
UK In Car Technology Market Report 2024
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Safety features and cost concerns dominate consumer preferences, with a focus on value and reliability in new vehicle technologies.
Manufacturers should expedite the development and integration of automated diagnostic systems, as 69% of consumers who own a motorised vehicle show interest, offering a clear opportunity to enhance vehicle reliability and reduce maintenance costs through early problem detection.
A significant 65% of motorised vehicle owners express concern over the high cost of new vehicle tech, viewing these features as major contributors to increased vehicle prices, posing a challenge for automotive brands to balance innovation with affordability. Establishing a sense of value by emphasising the advantages of tech features can help overcome this key barrier.
39% of 17-34 year old motorised vehicle owners cite entertainment as the most desired tech in the next vehicle. AI-powered entertainment options can offer good potential. AI can track users’ media preferences, and recommend playlists/podcasts/audiobooks tailored to the time of day, their mood, or the nature of their journey. If users head to a business meeting, their car might play a motivational podcast/favourite focus playlist. In contrast, on the way to a long-awaited holiday, it could switch to an upbeat music selection to boost their spirits.
Consumers prioritise safety technology in their vehicles, showing keen interest in in-car entertainment options and advanced features including automated diagnostics
Utku Tansel, Senior Retail Analyst
For the purposes of this Report, Mintel has used the following definitions:
The in car technology can be either portable or embedded in a vehicle.
Portable technology is specifically designed to be moved from place to place during use as opposed to being designed for use in situ. Embedded technology is designed to be used solely in a particular place and for the purpose of this report in a vehicle. It typically comprises hardware and software that have been installed by an OE manufacturer as part of the production process or fitted as an upgrade.
This report covers a range of technologies and services that span both portable and embedded categories. Examples of equipment include laptop computers, smartphones, personal portable devices such as game consoles, speakers, wearable technology and AR/VR technology.
Analysis refers only to trends in the consumer market unless stated otherwise.
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