2021
9
UK In-Salon Hair Services Market Report 2021
2021-10-29T04:07:40+01:00
OX1049127
2995
143970
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Report
en_GB
“In-salon hair services have been a major casualty of the COVID-19 outbreak, with value dropping by 45% in 2020 to £4.3 billion. As their customers have learned to live without…

UK In-Salon Hair Services Market Report 2021

$ 2,995 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the UK In-Salon Hair Services market, including the behaviours, preferences and habits of the consumer.

The salon industry and in-salon hair services has been a major casualty of the COVID-19 outbreak, it’s value dropping 45% to £4.3bn in 2020. The repeated closure of non-essential businesses meant smaller salons struggled to stay afloat, with their customers learned to live without their services.

Innovation in beauty and personal care products has meant instant availability of home treatments and colourants via home delivery, which will continue to threaten the industry. Many consumers have already decided to continue maintaining their own hair at home, which will put professional salons and barbers at a further disadvantage even once restrictions have been lifted.

Hair professionals could embrace this change in consumer habits as an opportunity, offering consumers their own expertise to supplement at-home routines. This could be via professional online tutorials, personalised products, or partnerships with the at-home hair brands consumers have learned to trust. Further innovations may also help to capitalise on the increasing demand for diversity in beauty.

Read on to discover more details or take a look at all of our UK Beauty and Personal Care market research.

Quickly understand

  • The impact of COVID-19 on the in-salon hair services market.
  • New professional launches in 2020-21 and consumer interest in future salon innovation.
  • Usage of in-salon hair services and home visits in the last 12 months.
  • Barriers to in-salon hair services and future intent to visit.
  • Hair services replicated at home
  • Attitudes towards professional hair services, salons and barbers.

Covered in this report

Brands: Wella, Olaplex, Redkin, John Lewis, Philips, Remington, Skyler London.

Expert analysis from a specialist in the field

This report, written by Alex Fisher, a leading analyst in the Beauty sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In-salon hair services have been a major casualty of the COVID-19 outbreak, with value dropping by 45% in 2020 to £4.3 billion. As their customers have learned to live without them at home, hair professionals will have to embrace this change to survive. Create expert tutorials, personalised products, and partnerships with the brands consumers now trust at home.

Alex Fisher
Senior Consultant

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: Market context
          • Economic and other assumptions
            • Products covered in this Report
            • Executive Summary

                • Impact of COVID-19 on In-Salon Hair Services
                  • Figure 1: Short, medium and long term impact of COVID-19 on in-salon hair services, 2021
                • The market
                  • Salons and barbers are hit hard by COVID-19
                    • Figure 2: Market forecast for UK in-salon hair services, 2016-26
                  • Professionals get edged out
                    • Companies and brands
                      • Salons push for a big comeback
                        • Products go direct to consumer
                          • The consumer
                            • Haircuts remain a professional domain
                              • Figure 3: Professional hair services had in the last 12 months, 2021
                            • Regular barriers remain firmly in place
                              • Figure 4: Reasons for not having professional hair services in the last 12 months, 2021
                            • Consumers become their own hairdressers
                              • Figure 5: Hair services done by a non-professional at home in the last 12 months, 2021
                            • No need to return?
                              • Figure 6: Future intent to replicate hair services at home, 2021
                            • Drive interest in additions
                              • Figure 7: Interest in services offered by salon/barber, 2021
                            • Restoring the salon as an experience
                              • Figure 8: Attitudes towards salons/barbers, 2021
                          • Issues and Insights

                            • Bridging the home-salon gap
                              • Salons can shift from service to destination
                              • The Market – Key Takeaways

                                • Value plummets thanks to COVID-19 closures
                                  • Recessionary behaviours are likely to repeat
                                    • Active sales from stylists is increasingly necessary
                                    • Market Size and Performance

                                      • COVID-19 causes major disruption for professional hair services
                                        • Figure 9: Short, medium and long term impact of COVID-19 on in-salon hair services, 2021
                                      • Non-essential business classification halts category growth
                                        • Figure 10: UK value of the In-Salon Hair Services market, at current and constant prices, 2016-2026
                                    • Market Forecast

                                      • Those who want to return will do so quickly
                                        • Figure 11: Market forecast for UK in-salon hair services, 2016-26
                                      • Market drivers and assumptions
                                        • Figure 12: Key drivers affecting Mintel’s market forecast, 2016-2025
                                      • Learnings from the recession
                                        • Figure 13: Changes made to UK beauty routine in last 3 months, 2009
                                      • Forecast methodology
                                      • COVID-19 Scenario Performance

                                        • Mintel’s approach to predicting the impact of COVID-19
                                          • Fundamental differences in how COVID-19 is affecting consumer markets
                                            • Extended disruption would have long-lasting effects
                                              • Figure 14: COVID-19 scenario forecasts for in-salon hair services, 2016-26
                                            • Rapid recovery would have little further impact
                                            • Market Drivers

                                              • Online availability affects salon retail
                                                • Figure 15: Changes in haircare/styling product buying behaviours in the last 12 months, 2020
                                              • Active sales from stylists is increasingly necessary
                                                • At-home colourants have not boomed, but are seeing an uptick
                                                  • Figure 16: Change in at-home hair colourant usage frequency since the start of the COVID-19 outbreak, by age, 2020
                                                • Furlough schemes do not benefit independents
                                                  • Health & safety guidelines give large salons the advantage
                                                    • Working from home drives social changes
                                                      • Figure 17: Post COVID-19 working from home status, 2021
                                                    • Groups at each end of the age spectrum are growing
                                                      • Figure 18: Trends in the age structure of the UK population, 2015-25
                                                    • Occupational standards become more inclusive
                                                    • Companies and Brands – Key Takeaways

                                                      • Salons push for a big comeback
                                                        • Products go direct–to-consumer
                                                        • Salon and Treatment Innovation

                                                          • Salon innovation
                                                            • Quicker colour
                                                              • Putting expertise online
                                                                • A helping hand
                                                                  • Treatment innovation
                                                                    • Magic masks
                                                                      • Figure 19: Wella Professionals Color Fresh Mask, 2020
                                                                      • Figure 20: Olaplex No.8 Bond Intense Moisture Mask, 2021
                                                                    • Maintenance products
                                                                      • Figure 21: Redken Acidic Bonding Concentrate Shampoo, 2021
                                                                  • The Consumer – Key Takeaways

                                                                    • COVID-19 turns clients into experts
                                                                      • Returning consumers prioritise maintenance
                                                                        • Hybrid approach is the way forward
                                                                        • Impact of COVID-19 on Consumer Behaviour

                                                                          • Consumers remain cautious after ‘Freedom day’
                                                                              • Figure 22: Concerns over the risk of being exposed to the coronavirus/COVID-19, any worry (worried and extremely worried), 2020-21
                                                                            • Barbers and hairdressers move online
                                                                              • Beauty becomes low maintenance
                                                                                • The return of savvy shopping
                                                                                • Professional hair services used

                                                                                  • No substitute for cutting expertise
                                                                                    • Figure 23: Professional hair services had in the last 12 months, 2021
                                                                                  • Smartening up at the salon
                                                                                    • Figure 24: Professional hair services had at a salon/barber in the last 12 months, 2021
                                                                                  • Home visits for the vulnerable
                                                                                    • Figure 25: Professional hair services had at home in the last 12 months, 2021
                                                                                  • Women over-65 go for the chop
                                                                                    • Figure 26: Professional hair services had by women in the last 12 months, by age, 2021
                                                                                  • Engage men with styling services
                                                                                    • Figure 27: Professional hair services had by men in the last 12 months, by age, 2021
                                                                                • Barriers to Professional Hair Services

                                                                                  • Pre-pandemic concerns are still relevant
                                                                                    • Figure 28: Reasons for not having professional hair services in the last 12 months, 2021
                                                                                  • Expense impacts young people
                                                                                    • Figure 29: Reasons for not having professional hair services in the last 12 months, by age, 2021
                                                                                  • Young adults wait for their vaccinations and special occasions
                                                                                  • At-Home Hair Behaviours

                                                                                    • Taking it easy
                                                                                      • Figure 30: Hair services done by a non-professional at home in the last 12 months, 2021
                                                                                    • Men cut while women colour
                                                                                      • Figure 31: Hair services done by a non-professional at home in the last 12 months, by gender, 2021
                                                                                    • Simpler services will remain at-home
                                                                                      • Figure 32: Future intent to replicate hair services at home, 2021
                                                                                  • Interest in Products and Services

                                                                                    • Personalised products have appeal
                                                                                      • Figure 33: Interest in services offered by salon/barber, 2021
                                                                                    • Striking the value for money balance
                                                                                      • Figure 34: Interest in services offered by salon/barber amongst women, by age, 2021
                                                                                  • Attitudes towards Salons/Barbers

                                                                                    • Create a spa-like environment
                                                                                      • Figure 35: Attitudes towards salons/barbers, 2021
                                                                                    • Elevate the role of the professional
                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                        • Abbreviations
                                                                                          • Consumer research methodology
                                                                                          • Appendix – Central Forecast Methodology

                                                                                            • Market forecast and prediction intervals
                                                                                              • Figure 36: Market forecast and prediction intervals for the UK In-salon Hair Services Market, 2021-2026
                                                                                            • Market drivers and assumptions
                                                                                              • Figure 37: Key drivers affecting Mintel’s market forecast, 2016-2025
                                                                                            • Forecast methodology
                                                                                            • Appendix – COVID Scenario Performance Methodology and Assumptions

                                                                                              • Scenario performance
                                                                                                • Figure 38: COVID-19 scenario forecasts for the UK In-salon Hair Services Market, 2016-2026
                                                                                              • Rapid COVID recovery, central and extended COVID disruption scenarios outline
                                                                                                • Scenario methodology

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