UK Income Protection Market 2024 | Focus: Product Innovation
An overview of the key innovations in the income protection market. Stefania Apostol, Senior Financial Services Analyst…

UK Income Protection Market 2024 | Focus: Product Innovation

£ 500 (Excl.Tax)

Report Summary

Mintel’s Focus Reports extract and analyse key information and data to provide a condensed and insightful report on the topics that matter to you and your business. This report covers product innovation in the UK income protection industry, if you are interested in learning more about the UK income protection market, use the navigation at the top of this page to browse other Focus Reports on the subject.

UK Income Protection: Product Innovation

Mintel’s UK Income Protection Product Innovation Focus Report uncovers critical innovations and recent industry advancements in the UK income protection market.


This report touches on three key aspects of the UK income protection insurance market:

  • Market Growth and Consumer Connection: Learn about the crucial role of innovation in market growth and enhancing consumer relationships.
  • Tailored Products for Underserved Groups: Discover how tailoring products to underserved groups like renters offers significant potential for market growth. 
  • Empowering Vulnerable Consumers: The report highlights the pressing need to recognise and cater to the needs of vulnerable consumers, focusing on the paramount role of income protection providers in ensuring financial resilience.

This report presents a deep and thorough examination of the current climate of income protection insurance innovations, focusing on key enablers, market gaps, and prospective opportunities. Pulled together in a succinct, reader-friendly format, this report ensures you stay on top of the latest innovations in the income protection market.

Meet The Expert

This report, written by Stefania Apostol, a senior financial services analyst at Mintel, delivers in-depth commentary and analysis of the latest innovations in the UK income protection industry.

This focus report provides an overview of the key innovations in the income protection market.

Stefania Apostol - Financial Services Analyst

Stefania Apostol
Senior Financial Services Analyst

Table of Contents

    • Mintel’s perspective
    • Innovation has scope to boost market growth trajectory
    • The cost of living crisis highlights the importance of protection
    • Almost half of British adults exhibit characteristics of vulnerability
    • The Exeter launches ‘first job promise’…
    • …and ‘redundancy premium holiday’ features
    • Guardian 1821 launches income protection with premium waiver as standard
    • Opportunities to grow through more tailored offerings
    • Income Protection – UK – 2024

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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