This Market Dynamics report features market data extracted from Mintel’s UK Intimate Hygiene and Sanitary Protection Products Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK intimate hygiene market. The full UK report is available to purchase here.
Collapse All
-
THE MARKET
- Snapshot – market size and forecast
- Growing concerns signal cautious spending
- Graph 1: CPI and average wage rises, 2021-25
- Population dynamics will sustain growth
- Shifts in contraceptive usage could have ripple effect on the future category
- Usher in stricter safety regulations
- GLP-1 uptick could impact incontinence usage
- Market size and forecast
- Market size and forecast of sanitary protection and incontinence products
- Graph 2: market value forecast for sanitary protection and incontinence products, 2019-30
- Incontinence is the new growth engine
- Tena and Always maintain leading positions
-
THE CONSUMER
- Tampons are falling out of favour
- Graph 3: net usage of select sanitary protection products – Younger Millennials, 2025 vs 2023
-
PRODUCT, INNOVATION AND MARKETING
- Pads win over tampons, while incontinence launches remain limited
-
APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast of intimate hygiene and sanitary protection products
- Market forecast and prediction intervals
- Brand share of sanitary protection products
- Brand share of incontinence products
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
£ 495 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
-
Translations available
Market Dynamics reports are available in ten different languages. Contact us for more information
- Save up to 20% when you purchase multiple reports
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
