2025
9
UK Kitchens and Kitchen Furniture Market Report 2025
2025-09-19T08:02:28+00:00
REP58D82D4D_E76A_4A19_83B8_1EE80A7BD811
2995
186965
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Report
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The kitchen furniture market is forecast to grow by 3.5% in 2025, with full kitchen and utility refits becoming increasingly popular. The rising popularity of open-plan layouts and trends like…
UK
Home Retailing
simple

UK Kitchens and Kitchen Furniture Market Report 2025

"Consumers are reimagining kitchens as hubs for cooking and connection, fuelling a surge in comprehensive refit projects that blend functionality with social appeal."

Steven Mayles - Retail Analyst

Steven Mayles - Retail Analyst

UK Kitchens and Kitchen Furniture Market Analysis

The UK kitchen furniture market, which declined by over 5% in 2024, is expected to grow in 2025, driven by increased demand for full refits and sustainable, smart kitchen solutions. The Kitchens market and Kitchen Furniture Market is expected to see long-term growth at more than 3% annually in the foreseeable future, supported by trends in multifunctional spaces and the ageing population’s need for accessible designs.

UK Kitchens and Kitchen Furniture Market Trends

Consumers are increasingly transforming their kitchens into multifunctional spaces that combine cooking, dining, and socialising, with open-plan layouts and separate utility rooms becoming more popular.

There is a strong consumer interest in smart kitchen technology, including app-controlled devices and built-in appliances , positioning the Kitchens and Kitchen Furniture Market for innovation.

Sustainability is a key factor, with many consumers willing to pay more for energy-efficient features like water-saving taps and eco-friendly materials.

Consumers seek kitchens that blend practicality and social appeal, prioritising spaces that foster both functionality and social connection.

About The Report

The UK Kitchens and Kitchen Furniture Market Report 2025 provides valuable insights into the Kitchens and Kitchen furniture market in the UK, offering an in-depth analysis of consumer trends, purchasing behaviours, market dynamics, and future growth forecasts. It covers areas such as the rising popularity for multifunctional kitchens, smart technology integration, sustainability in kitchen designs, and the shift towards open-plan layouts. The research also examines the impact of the cost of living crisis and housing market trends on consumer spending. The Kitchens and Kitchen Furniture Market Report is particularly beneficial for kitchen furniture manufacturers, retailers, interior designers, and marketers looking to understand market opportunities and align their strategies with evolving consumer preferences and demands. It is an essential resource for anyone looking to capture a larger share of the growing Kitchens and Kitchen Furniture Market Size and Kitchens and Kitchen Furniture Market Share.

Key Topics Analysed in the Report

  • Growing interest in revitalising kitchen and utility spaces fuelling a trend toward high-impact, full-scale refit projects
  • With 2024’s contraction behind it, the kitchen furniture market is set to rebound in 2025, propelled by demand for open-plan designs and the ‘dirty kitchens’ trend
  • While online leads kitchen purchasing, in-store experiences still matter, with IKEA the most popular retailer
  • Kitchens must blend practicality, sociability, and sustainability. Smart tech offers brands a unique opportunity to meet this demand
Report AttributesDetails
Published DateSeptember 2025
Data Range2019 – 2030
Measurement MetricsRevenue in £
Country FocusUnited Kingdom (UK)
Consumer Data2,000 internet users aged 16+, June 2025
Number of Pages109
Market SegmentationKitchens, Kitchen Furniture, Kitchen Appliances, Utility Rooms, Built-in Appliances, Free-standing Appliances, Water-saving Taps, Smart Kitchen Devices, Kitchen Storage Solutions, Kitchen Countertops, Kitchen Lighting, Kitchen Cabinets, Kitchen Islands, Modular Kitchen Units.
Leading CompaniesIKEA, Wren Kitchens, Franke, and Isla Porter

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  1. EXECUTIVE SUMMARY

    • Opportunities for the kitchen furniture market
    • Energy efficiency and sustainability matter
    • Elevate retention and sales with social proof and referrals
    • Smart kitchens
    • Market dynamics and outlook
    • Market size & forecast
    • Market predictions for the kitchen market
    • Kitchen furniture market to grow 3.1% between 2025-30
    • Financial challenges persist, but housing recovery and ageing population will create more opportunities to sell kitchen furniture
    • What consumers want and why
    • Kitchen ownership is near universal
    • Open-plan kitchens that blend with dining and living areas becoming more popular
    • Graph 1: types of kitchens and dining areas in homes, 2022-25
    • Kitchen and utility room upgrades hit a seven year high and poised to accelerate
    • Graph 2: kitchen and utility room refits and repairs, 2019-25
    • Online is the leading channel for kitchen buyers
    • Graph 3: channels used to purchase the materials/items needed for kitchen/utility room project, 2020-25
    • Vital for kitchen retailers to nurture positive customer reviews and testimonials
    • Graph 4: factors that would encourage consumers to shop with one retailer over another when buying for the kitchen/utility room, 2025
    • The kitchen is no longer just a place for cooking; it’s a multifunctional space for entertaining and spending time with family
    • Graph 5: consumer attitudes and behaviours towards kitchens/utility rooms, 2025
    • Retailer activity
    • Energy-efficiency and AI-powered kitchen design
    • Kitchen furniture advertising spend soared 43% in 2024 reaching a four year high
  2. MARKET DYNAMICS

    • Market size
    • UK kitchen furniture market declined 5.8% in 2024, but expected to grow in 2025
    • Graph 6: estimated market size for kitchen furniture, 2021-25
    • Shifts in spending habits signal kitchen furniture market rebound
    • Market forecast
    • Impact of US trade disruption on the kitchen furniture market
    • Forecast – a note on US trade disruption
    • Kitchen furniture market to grow 3.1% between 2025-30
    • Graph 7: market size and forecast for kitchen furniture, £m, 2019-30
    • Growing demand for smart kitchen solutions
    • Cost of living strains threaten market demand
    • Prioritising sustainability will create opportunities to attract higher spending
    • Market drivers
    • Cost of living crisis straining budgets for kitchen upgrades among lower-income groups
    • Graph 8: CPI, Household Furniture, 2024-25
    • Higher energy prices impacting more than four in 10 consumers
    • Graph 9: percentage of UK consumers who have been affected by increases in gas/electricity prices over the last two months, by financial situation, 2025
    • Ageing population will drive renovation activity as many choose to age in their place of residence
    • Graph 10: description of the home, by age, 2024
    • Intention to spend on the home is increasing
    • Graph 11: consumers’ recent and planned financial activity, 2025
    • Housing market rebound
    • Graph 12: number of residential property transactions with a value of above £40,000 completed in the UK, 2020-25
  3. WHAT CONSUMERS WANT AND WHY

    • Kitchens and utility rooms
    • Kitchen ownership peaks at 98% in bungalows and rural areas
    • Graph 13: percentage of consumers with a kitchen or utility room in their home, 2022-25
    • Open-plan kitchen layouts have accentuated the demand for separate utility spaces
    • Separate utility rooms are becoming essential features in some households
    • Built-in kitchen appliances are on the rise
    • Graph 14: type of appliances (eg cooker, fridge) in the kitchen, 2022-25
    • All built-in appliances adoption is strongest among 16-34 year olds, city dwellers and high earners
    • Open-plan spaces are gaining traction
    • Graph 15: types of kitchen and dining areas in homes, 2022-25
    • The rise of multi-functional spaces reflects a shift to environments that integrate cooking, dining and socialising
    • Households prioritising layouts that foster connection and multitasking over rigidly segregated functions
    • Steady popularity of separate dining rooms
    • Kitchen and utility room refits and repairs
    • Kitchen and utility room makeovers reach seven year peak
    • Graph 16: kitchen and utility room refits and repairs, 2019-25
    • Utility room refits the most popular upgrade
    • A clear shift toward more comprehensive kitchen and utility room projects
    • Graph 17: types of kitchen or utility room projects that consumers have spent money on over the past three years, 2024-25
    • Demographics significantly influence the likelihood of undertaking kitchen and utility room refits
    • Most spent less than £999 on their most recent kitchen or utility room project
    • Graph 18: money spent on most recent kitchen/utility room project in the last three years – NET, 2024-25
    • Kitchen project spending trends across income groups
    • Graph 19: money spent on most recent kitchen/utility room project in the last three years – NET, by household income, 2025
    • Kitchen brands have an opportunity to leverage flexible payment options to encourage higher spending across all income groups
    • Graph 20: percentage of consumers choosing retailers for kitchen purchases based on flexible payment options, 2025
    • Rising intention to spend suggests activity is poised to accelerate
    • Graph 21: approximate budgets consumers plan to spend on their next kitchen/utility room project – NET, 2025
    • As income levels rise, so does the likelihood of allocating a higher budget for future kitchen or utility room projects
    • Graph 22: approximate budgets consumers plan to spend on their next kitchen/utility room project – NET, by household income, 2025
    • Strategies brands can use to spark interest in kitchen projects
    • Channels of purchase
    • Online is the leading channel for kitchen buyers, but stores play a vital role
    • Graph 23: channels used to purchase the materials/items needed for kitchen/utility room project in the last three years, 2020-25
    • Pop-ups bridge the online-offline gap
    • The Interactive Kitchen Studio Pop-Up
    • Game-changing experiences that can elevate the in-store environment
    • Smartphones now the most popular tool for purchasing kitchen furniture online
    • Graph 24: channels used to purchase the materials/items needed for kitchen/utility room project in the last three years, by age group, 2025
    • Retailers where households spent most for kitchens
    • IKEA the top shopping destination for kitchen purchasing
    • Graph 25: where consumers spent the most money on their kitchen/utility room in the last three years, 2023-25
    • IKEA stands out as the top choice for both low- and high-income kitchen shoppers
    • Graph 26: where consumers spent the most money on their kitchen/utility room in the last three years, by household income, 2025
    • Factors that influence consumers’ choice of retailer
    • Vital for kitchen retailers to nurture positive customer reviews and testimonials
    • Positive customer reviews and family and friends opinions matter most when making a kitchen purchasing decision
    • Graph 27: factors that would encourage consumers to shop with one retailer over another when buying for the kitchen/utility room, 2025
    • Leverage social proof and professional recommendations
    • Graph 28: percentage of consumers who base their choice of kitchen/utility room retailer on positive customer reviews, recommendations from friends or family, and advice from builders or trade professionals, by age group and household income, 2025
    • Harness word-of mouth with referral schemes and amplify social proof using social media
    • Strategies kitchen furniture brands can use to build trust and credibility
    • Quick delivery is a standout factor, especially for younger and urban-based kitchen shoppers
    • Graph 29: percentage of consumers who base their choice of kitchen/utility room retailer on quick delivery times, by age group and area, 2025
    • Kitchen brands can adopt several methods to offer quick delivery
    • Drone delivery and autonomous vehicles for ultra-fast, last-mile delivery
    • Customisation and inspirational showroom experiences play key roles in kitchen shoppers purchasing decisions
    • Graph 30: percentage of consumers who base their choice of kitchen/utility room retailer on customisable options and inspiring showrooms, by age group and household income, 2025
    • Shift away from ‘off the shelf’ kitchen solutions
    • Brands can leverage smart technology to meet the demand for personalised kitchen designs
    • A showroom is more than a salesroom; it’s a space to spark imagination
    • Wren Kitchens showrooms ‘phygital’ experience
    • Live kitchen setups bring products to life
    • Flexible payment options and reward schemes ease financial burdens and build loyalty
    • Graph 31: percentage of consumers who base their choice of kitchen/utility room retailer on flexible payment options and a loyalty/reward schemes, by age group and household income, 2025
    • Flexible payment options are highly sought after in the kitchen furniture market
    • Häfele launches Rewards for You incentive scheme
    • A compelling loyalty scheme for a kitchen furniture brand should leverage omnichannel interactions
    • Kitchen+ Loyalty: Modular Rewards Scheme
    • Expert support stands out as a key factor for 16-34 year olds and high-income kitchen shoppers
    • Graph 32: percentage of consumers who base their choice of kitchen/utility room retailer on in-store or online consultations, by age group and household income, 2025
    • In-store experts are a key appeal of in-store shopping
    • Innovative tools and services that kitchen retailers can use to improve online customer service
    • On-demand kitchen expertise
    • Together, positive reviews, recommendations, quick delivery, flexible payments, and consultations are a compelling proposition
    • Referrals and quick delivery significantly boost appeal, highlighting their importance as core expectations for kitchen furniture shoppers
    • Kitchen attitudes and shopping behaviours
    • Having a kitchen that blends practicality with social connection is essential
    • Consumers desire kitchens that serve as hubs for both cooking and socialising
    • Graph 33: consumer attitudes and behaviours towards kitchens/utility rooms, 2025
    • Consumers view the kitchen as a multi-purpose space for cooking and socialising, not just meal preparation
    • Graph 34: percentage of consumers who agree that it is important for their kitchen space to be both social and functional, by age group and description of current home, 2025
    • Opportunities for brands to make kitchens socially inviting
    • Smart technology can elevate functionality and make the kitchen a more social hub
    • SocialHub Kitchen Island
    • Strong preference for professional kitchen design and installation suggests a definitive move toward DIFM
    • Graph 35: percentage of consumers who prefer to use professional services for both design and installation rather than doing the work themselves, by age group and household income, 2025
    • Customer-focused strategies for kitchen furniture brands to enhance design and installation services
    • Energy-efficient features draw strong interest, especially from 16-34 year olds, those on tight budgets, and renters
    • Graph 36: percentage of consumers interested in energy-efficient features for their kitchen/utility room (eg water-saving taps), by age group, financial situation and housing situation, 2025
    • A kitchen tap that saves both water and energy
    • The rental market presents a compelling opportunity for kitchen brands to promote energy-efficient products
    • Convenience, connectivity and energy-efficiency driving demand for smart kitchen features
    • Graph 37: percentage of consumers interested in smart features for their kitchen/utility room (eg cooking appliances built into countertops, app-controlled appliances), by age group, 2025
    • App-controlled appliances resonate with nearly four in 10
    • Hands-free smart kitchens
    • AI in the kitchen
    • Planet-friendly kitchens
    • Graph 38: percentage of consumers who would pay more for sustainable kitchen/utility furniture (eg made from environmentally friendly materials, made locally), by age group and household income, 2025
    • Transparency and certifications are key to earning eco-conscious kitchen buyers’ trust
    • Kitchen furniture Digital Product Passports
    • Compelling sustainable strategies to engage eco-conscious kitchen buyers
    • Ex-display, pre-owned, and rental options tap into the growing demand for sustainable kitchens
    • Virtual tools eliminate guesswork and boost confidence in kitchen design choices
    • Graph 39: percentage of consumers who have used online shopping tools (eg virtual showrooms, 3D design tools to visualise projects) to explore kitchen/utility room design options, by age group, 2025
    • Making digital tools simpler, promoting tailored solutions, and linking to physical showrooms can attract more users
    • Collaborative tools can enhance digital kitchen design tools engagement and decision-making
  4. RETAILER ACTIVITY

    • Comparing the leading retailers of kitchen furniture in the UK
    • DIY Kitchens tap into several consumer preferences
    • The Range’s new superstore format, featuring ‘Kitchens by Homebase’ shop-in-shop
    • Standout growth rates in customer numbers and spending at DIY Kitchens
    • Graph 40: leading specialists and non-specialist retailers of kitchen furniture, growth in spend and customer numbers, 2024/25
    • Competitive strategies
    • Magnet distribution network transformation
    • Wren Kitchens debuts on the high street with a new small-format concept
    • Howdens improving service with depot expansion and digital transformation
    • IKEA expanding its store formats to enhance convenience and accessibility
    • B&Q and Wickes customer focused kitchen strategies
    • Market share
    • Howdens captures 32% of kitchen furniture spending
    • Launch activity and innovation
    • Jamie Oliver and Samsung’s smart kitchen with Bespoke AI tech
    • Clutter-free kitchen spaces
    • 6-in-1 kitchen water tap
    • Walking kitchen technician
    • AI-powered start-up reimagining kitchen design
    • Advertising and marketing activity
    • Kitchen furniture advertising spend hits four year high in 2024
    • Graph 41: total above-the line, online display and direct mail advertising expenditure on kitchen furniture, 2021-25*
    • Wren Kitchens leverages social media as a core element of its marketing strategy
    • Magnet Kitchens enhances value and attracts customers with compelling cashback offers
    • Franke’s campaign focuses on the kitchen as a social and functional hub
    • Wickes in-store inspiration and professional expertise and installation
  5. APPENDIX

    • Supplementary data – leading retailers
    • Wren the top kitchen furniture advertising spender
    • Significant shift in kitchen furniture advertising spend from TV to social media
    • Graph 42: proportional distribution of above-the-line, online display and direct mail advertising spend on kitchen furniture, by media type, 2023-24
    • Market forecast data and methodology
    • Market forecast and prediction intervals (value)
    • Forecast methodology
    • Report scope and definitions
    • Market definition
    • Abbreviations and terms
    • Consumer research methodology
    • Nielsen Ad Intel coverage
    • Snoop SpendMapper methodology

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