2022
9
UK Kitchens and Kitchen Furniture Market Report 2022
2022-10-20T04:10:09+01:00
OX1102647
2195
156682
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Report
en_GB
“The cost of living crisis facing many consumers is expected to bring about a further set of challenges to a kitchen market only recently recovered from the pandemic. In particular,…

UK Kitchens and Kitchen Furniture Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Kitchens and Kitchen Furniture Market Report identifies consumer expenditure on kitchens and utility rooms, the impact of the cost of living crisis and future developments within the UK kitchens and kitchen furniture market. This report covers the UK kitchen market size, market forecast, market segmentation and UK kitchen industry trends.

 

Current Landscape of the UK Kitchen Market

The emergence of a cost-of-living crisis since early 2022 is likely to disrupt progress made by the UK kitchens and kitchen furniture market since the pandemic in returning to normality. Any scaling back of expenditure by buyers because of growing economic worries is likely to affect big-ticket purchases in the UK kitchens market. Some consumers are likely to postpone investment, while others trade down and adjust their specifications.

 

UK Kitchen Market Share and Key Industry Trends

Scaling back on expenditure is a major threat to the UK kitchen industry in the short term. More expensive brands in the UK kitchen market and those focused on refits are most at threat. In contrast, manufacturers and retailers that can focus on value and DIY are set to benefit, especially in areas such as style and appliances, both of which are important to buyers when investing in a kitchen.

  • UK kitchen market size: Mintel forecasts expenditure on the UK kitchens and kitchen furniture market to fall 1.3% in 2022
  • UK kitchen market share: Howdens are one the leading brands in the UK kitchen market, with an estimated market share of 29%.
  • 20% of UK consumers have spent money on repairs/replacements for their kitchen/utility room in the last three years.
  • 48% of adults have bought materials/items for their kitchen/utility room in-store.

 

UK Kitchens and Kitchen Furniture Market: Future Trends

Mintel’s UK kitchens and furniture market report identifies that a growing willingness to purchase online is already shaping the future for this market as retailers, in particular, have to respond with a greater virtual presence. Given the already strong penetration of online in other retail markets, there is no reason that consumer appetite for online and virtual interactions with those operating in the UK kitchen market should not grow more, placing further demands on innovation.

To discover more about the UK Kitchens and Kitchen Furniture Market Report 2022, read our UK DIY Retailing Market Report 2022, or take a look at our extensive House and Home Market Research.

 

Quickly Understand

  • The impact of COVID-19, and more recently, the cost-of-living crisis, on the UK kitchens and kitchen furniture market.
  • Opportunities and changes in demand that are likely to impact the UK kitchen market.
  • UK kitchen industry trends towards consumer expenditure on kitchens and utility rooms, channels used for purchasing, consumer motivations behind investment, and general views on spending money on kitchens and utility rooms.
  • Explores UK kitchen market share and UK kitchen market size.

 

Covered in this Report

Brands: B&Q, Howdens, IKEA, Wickes, benchmarx, Homebase, Wren, Magnet, Harvey Jones, Quartzize, Kitchen Magic, Quooker, Screwfix, John Lewis.

Products: Storage units (cupboard, shelves and dressers), work surfaces, tables, chairs and stools.

 

Expert Analysis from a Specialist in the UK Kitchen Industry

This report, written by Neil Mason, a leading analyst in the house and home sector, delivers in-depth commentary and analysis to highlight current trends in the UK kitchens and kitchen furniture market and add expert context to the numbers.

The cost of living crisis facing many consumers is expected to bring about a further set of challenges to the UK kitchen market, following on from the pandemic recovery. In particular, a focus on value from buyers can be expected. Adding further to pressures for manufacturers and retailers, online is expected to grow further in popularity adding further to pressures on those in the UK kitchens and kitchen furniture market.”

Neil Mason
Retail Category Director

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for kitchens and kitchen furniture
      • Figure 1: Kitchens and kitchen furniture outlook, 2022-27
    • The market
    • Market size and forecast
      • Figure 2: Market size and forecast for the kitchens and kitchen furniture, 2017-27
    • Cupboards and trim dominate expenditure
      • Figure 3: Market for kitchens, by segment, 2022 (est)
    • Merchants and kitchen specialists achieve success at the expense of the DIY sector
      • Figure 4: Kitchens, channels to market, percentage change in share of sales, 2017-21
    • Demand for credit up during the first half of 2022
      • Figure 5: Consumer credit excluding student loans, January 2021-August 2022
    • Companies and brands
    • Kitchen specialists are well placed on account of significant consumer expenditure
      • Figure 6: Estimated market shares of the kitchen and kitchen furniture market, 2021
    • Bullish response from market towards online threats
    • Sustainability sees interest from a large number of retailers
    • Increased investment in advertising and promotion favours television
      • Figure 7: Total above-the-line, online display and direct mail advertising expenditure on kitchens, by media type, 2021
    • The consumer
    • Access to a separate utility room is closely linked to age and wealth
      • Figure 8: Kitchens and utility rooms, 2022
    • Wealth is a factor when going for built-in appliances
      • Figure 9: Presence of free-standing and built-in appliances in kitchens, 2022
    • Income and property tenure impact on kitchen and dining layouts
      • Figure 10: Arrangement of kitchens and dining areas, 2022
    • Demands from young adults favour affordable solutions
      • Figure 11: Expenditure on kitchens and utility rooms, 2022
    • Young spend less on a kitchen than older adults
      • Figure 12: Amount spent on kitchens and utility rooms, 2022
    • Online is proving especially popular with men
      • Figure 13: Channels used for kitchen purchases, 2022
    • Breadth of involvement in products and services helps the profile of the DIY sector
      • Figure 14: Key retailers used, 2022
    • Wealthy households have multiple demands from suppliers
      • Figure 15: Motivations behind kitchen project, 2022
    • Value and affordability are key demands
      • Figure 16: Statements about expenditure on kitchens, 2022
  3. Issues and Insights

    • Cost-of-living crisis puts break on market recovery
    • It’s more than just style
    • Growth in use of smartphones hints at further investment
  4. Market Size and Performance

    • Combination of economic factors set to depress sales during 2022
      • Figure 17: Market size for kitchens and kitchen furniture, 2017-22
  5. Market Forecast

    • The five year outlook for kitchens and kitchen furniture
      • Figure 18: Kitchens and kitchen furniture outlook, 2022-27
    • Fall in expenditure in 2022 is set to continue into 2023
    • Consumers are likely to trade down
    • Demand will increasingly polarise…
    • …as some consumers will be forced to prioritise expenditure towards other areas
      • Figure 19: Expenditure on kitchens and kitchen furniture, 2017-27
    • Learnings from the last economic slowdown
      • Figure 20: Expenditure on kitchens and kitchen furniture, by value, 2007-12
    • Forecast methodology
  6. Market Segmentation

    • Demand for key kitchen elements remains stable
      • Figure 21: Market for kitchens, by segment, 2018 and 2022 (est)
    • Cabinets account for over half of kitchen spend
    • Worktops benefit from premium demand
    • Creating a place for flexible living
    • Continuing need to work at home
  7. Channels to Market

    • Merchants benefit from economic recovery and stronger consumer confidence
    • Specialists consolidate position in market
    • DIY retailers continue to challenge market
    • Smaller players continue to suffer from falling share
      • Figure 22: Kitchens, channels to market, 2017-21
  8. Market Drivers

    • Inflation is the key concern for consumers and brands…
    • …and will weigh down the post-COVID recovery
    • Consumer spending power will be curbed
    • The conflict in Ukraine is hurting the UK economy in a number of ways
    • Employment has held up better than expected
    • Consumers’ financial wellbeing has fallen from the highs of 2021…
      • Figure 23: Household financial wellbeing index, 2016-22
    • …and most people are feeling the effects of price rises
    • Government interventions offer a boost to the housing market
      • Figure 24: Monthly UK residential property transactions, 2021-22
    • Fall in profile of renters should boost kitchen sales
      • Figure 25: England housing tenure, 2010/11 to 2020/21
    • Reinvention of kitchens as a place to cook
    • Changed priorities within the home
    • Growing appetite for taking on credit since early 2022
      • Figure 26: Consumer credit excluding student loans, January 2021-August 2022
  9. Market Share

    • Online fails to dent the dominance of key retailers
    • Howdens goes from strength to strength…
    • …as Wren Kitchens benefits from even stronger growth
    • DIY sector suffers from increased competition
    • IKEA maintains position as the most important general retailer
    • Smaller players use positioning to carve out share
      • Figure 27: Estimated market shares of the kitchen and kitchen furniture market, 2017, 2019 and 2021
  10. Competitive Strategies

    • Online remains an important area for attention
    • Key retailers commit to maintaining physical interaction…
    • …as well as strengthening their domestic production capabilities
    • Incorporating sustainability into commercial operations
  11. Launch Activity and Innovation

    • Extension of retail space through a presence in online marketplace
    • Growing number of retailers address sustainability issues
    • IKEA leverages its stores to bolster delivery services
    • John Lewis launches affordable ANYDAY range
    • Getting sophisticated with video and VR
    • Screwfix offers super quick delivery service
  12. Advertising and Marketing Activity

    • Sector advertising expenditure exceeds pre-pandemic peak
      • Figure 28: Total above-the-line, online display and direct mail advertising expenditure on kitchens, 2018-22*
    • Leading advertising spenders boost their share of total sector expenditure
      • Figure 29: Leading kitchens advertisers’ recorded above-the-line, online display and direct mail advertising expenditure, 2018-22*
    • Majority of kitchens advertising expenditure channelled through TV
      • Figure 30: Total above-the-line, online display and direct mail advertising expenditure on kitchens, by media type, 2021
    • Nielsen Ad Intel coverage
  13. Kitchen and Utility Rooms

    • Most adults have access to a kitchen
      • Figure 31: Kitchens and utility rooms, 2022
    • Free-standing appliances remain popular
      • Figure 32: Presence of free-standing and built-in appliances in kitchens, 2022
    • Free-standing appliances more popular with older adults…
    • …as wealth favours built-in appliances
    • Separate kitchen and dining area is most common eating layout
      • Figure 33: Arrangement of kitchens and dining areas, 2022
    • Income and property tenure impact on dining
    • Kitchen dining is popular with families
    • New pressures with flexible living demands
  14. Expenditure on Kitchens and Utility Rooms

    • Involvement in refits is as important as repair and replacements of fittings
      • Figure 34: Expenditure on kitchens and utility rooms, 2022
    • Young adults are key investors…
    • …as are those on the highest earnings
    • Over a quarter spent in excess of £5,000 on their most recent project
    • Small amounts of expenditure dominate
      • Figure 35: Amount spent on kitchens and utility rooms, 2022
    • Age impacts on affordability
    • Income is key when it comes to significant investment
    • Smaller investments focused on new home occupiers…
    • …as well as repairs and replacements
    • Owners of detached houses – an important target market
  15. Channels Used for Kitchen Purchases

    • Online continues to grow in popularity
    • Retailers need to boost their physical profile
      • Figure 36: Channels used for kitchen purchases, 2022
    • Meeting smartphone demands
    • Affluent buyers continue to want to purchase in-store
    • Kitchen refits remain a key reason for visiting a store
    • DIY retailers continue to fend off online challenge
      • Figure 37: Key retailers used, 2022
  16. Motivations Behind Kitchen Project

    • Achieving a refreshed look dominates motivations
    • Meeting the demands of changed lifestyles
      • Figure 38: Motivations behind kitchen project, 2022
    • Wealthy want it all
    • Style is key for women
  17. Statements about Expenditure on Kitchens

    • Value and affordability are key demands
    • Interest is strong in delivering a more modern room
    • Online continues to pose a threat
      • Figure 39: Statements about expenditure on kitchens, 2022
    • Strong demand for value from young adults
    • Multichannel approach of interest to urban buyers
  18. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  19. Appendix: Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 40: Market forecast and prediction intervals for the kitchen and kitchen furniture market, 2022-27
    • Market drivers and assumptions
      • Figure 41: Key drivers affecting Mintel’s market forecast, 2021-26
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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*databooks not available with UK B2B Industry reports.

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