2023
9
UK Laundry Detergents, Fabric Conditioners and Fabric Care Market Report 2023
2023-11-03T16:02:38+00:00
REPB8518684_CC90_4532_9DA3_455EBEECCF38
2195
167850
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Report
en_GB
Brands can support the shift towards sustainable behaviours with proven product efficacy. Innovative product formats that tap into convenience will stand out. Luke Santos, Household Care and Brand Analyst…

UK Laundry Detergents, Fabric Conditioners and Fabric Care Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and secure future growth for your business with Mintel’s UK Laundry Detergents, Fabric Conditioners and Fabric Care Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the UK laundry industry including market size, segmentation and five-year forecasted growth.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Issues Covered in this Report

  • How consumer habits and purchase patterns have been impacted by the cost-of-living crisis.
  • Launch activity in the past year and innovation opportunities for laundry and fabric care brands in 2024 and beyond.
  • Marketing strategies to appeal to shifting consumer behaviours.
  • The role of laundry and fabric care products in facilitating sustainable laundry habits.
  • Connecting the benefits of sustainable behaviours with money saving potential.

UK Laundry and Fabric Care Market Overview

After years of fairly sluggish growth, the laundry and fabric care market has gained momentum. Out of home occasions have returned to normality and this is reflected in the current market. The market will continue to grow, but this will be limited in the short term.

  • UK laundry and fabric care market size: The market is estimated to reach £1.74 billion in 2023.

UK Laundry and Fabric Care Market Trends and Opportunities

Cost of living leads to colder washes

Consumers have looked to save money due to their financial constraints. This has meant that some have adopted more sustainable laundry habits in an effort to save money. However, there is a hesitancy among consumers to wash at lower temperatures due to performance concerns. Brands that use prominent on pack messaging to indicate product efficacy at colder temperatures will educate and appeal to consumers, as well as positioning their product as a sustainable choice.

Washing less with washless laundry care

Over half of consumers agree that washing fabrics too frequently damages them, this highlights a space for in-between wash products to prosper. Fabric refreshers that promote washing fabrics less frequently can be positioned as a sustainable effort through a multi-avenue approach.

Purchase our UK Laundry Detergents, Fabric Conditioner and Fabric Care Market Report to receive a full five-year forecast, consumer behaviour analysis, and further recommendations for market opportunities. Readers of this report may also be interested in Mintel’s The Future Of Fabric and Dish Care 2023.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients PortalOur portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Research Analyst

This report, written by Luke Santos, a leading household care industry analyst, delivers in-depth commentary and analysis to highlight trends in the UK laundry and fabric care market and add expert context to the numbers.

Brands can support the shift towards sustainable behaviours with proven product efficacy. Innovative product formats that tap into convenience will stand out.

Luke Santos
Household Care and Brand Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the laundry and fabric care market
    • Market dynamics and outlook
    • What consumers want and why
    • Graph 1: responsibility for doing the laundry, 2022-23
    • Graph 2: attitudes towards laundry and fabric care, 2023
    • Graph 3: attitudes towards ‘washing at lower temperatures negatively impacts the cleaning performance’ by wash temperature usage, 2023
    • Innovation and marketing
    • Graph 4: new fabric care product launches, by sub-category, 2019-23
    • Graph 5: leading claims on new fabric care product launches, 2021-23
  2. Market Dynamics

    • Market size
    • Graph 6: market size for laundry, fabric conditioners and fabric care products, 2019-23 (prepared October 2023)
    • Market forecast
    • Market segmentation
    • Distribution channels
    • Graph 7: type of retailer typically used to buy household care, 2023
    • Market share
    • Macro-economic factors
    • Graph 8: GDP, 2021-23
    • Graph 9: CPI inflation rate, 2021-23
    • Graph 10: the financial wellbeing index, 2016-23
    • Graph 11: the financial confidence index, 2016-23
    • Graph 12: priorities given to different types of household care product*, 2023
    • Behavioural and environmental factors
  3. What Consumers Want and Why

    • Laundry tasks and responsibilities
    • Graph 13: responsibility for doing the laundry, 2022-23
    • Graph 14: responsibility for performing laundry tasks, and buying laundry detergents and fabric care products, by gender, 2023
    • Laundry frequency
    • Graph 15: laundry frequency, 2021-23
    • Graph 16: laundry frequency, by presence of children in the home, 2023
    • Usage of laundry and fabric care products
    • Graph 17: types of laundry detergents used, 2022-23
    • Graph 18: types of fabric care products used, 2022-23
    • Laundry temperatures
    • Graph 19: laundry wash temperatures, 2023
    • Typical laundry routines
    • Graph 20: typical laundry routines, 2023
    • Graph 21: typical laundry routines, by gender, 2023
    • Attitudes towards laundry and fabric care
    • Graph 22: attitudes towards laundry and fabric care, 2023
    • Graph 23: attitudes towards laundry and fabric care, 2023
    • Graph 24: attitudes towards ‘washing at lower temperatures negatively impacts the cleaning performance’ by wash temperature usage, 2023
    • Graph 25: agreement with ‘I would pay more for laundry products from beauty and personal care brands’, by age, 2023
    • Graph 26: agreement with ‘purchasing laundry products online directly from a brand (eg Smol) is easier than purchasing in-store’, by age, 2023
  4. Innovation And Marketing Trends

    • Launch activity and innovation
    • Graph 27: share of new household care product launches, by category, 2019-23
    • Graph 28: share of new fabric care product launches, by sub-category, 2019-23
    • Graph 29: share of new laundry detergent launches, by format type, 2019-23
    • Graph 30: leading claims on new fabric care product launches, 2021-23
    • Graph 31: share of new fabric care product launches, by launch type, 2019-23
    • Graph 32: share of new fabric care product launches, by branded vs own-label, 2019-23
    • Graph 33: share of new fabric care launches, by fragrance component group, 2021-23
    • Advertising and marketing activity
    • Graph 34: total above-the-line, online display and direct mail ad expenditure on laundry and fabric care, 2019-23
    • Graph 35: total above-the line, online display and direct mail advertising expenditure on laundry and fabric care, by leading advertisers, 2022
  5. Brand Research

    • Graph 36: key metrics for selected brands operating in the laundry and fabric care category, 2023
    • Graph 37: attitudes towards and usage of selected brands operating in the laundry and fabric care category, 2023
  6. Appendix

    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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