In a post-pandemic world where inflationary pressures have impacted affordability, consumers increasingly want products to deliver more during use.
With laundry routines becoming less regular, and budgets tighter, interest in integrated solutions from products is growing.
Renewed confidence from brands is resonating well with evolving consumer demands to bring about both innovation and value growth.
Luke Santos, Household Care and Brand Analyst
This Report examines the retail market for the following laundry detergent, fabric conditioner and fabric care products, namely:
Excluded
Clothes-washing detergents sold in launderettes are excluded from the market size of this Report.
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While in-store shopping remains nearly universal, with 90% of UK household shoppers frequenting brick-and-mortar stores, online purchasing has surged, reaching
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Sustainable practices are gaining traction in the dishwashing category. While sustainability isn't always the primary factor driving consumer behaviour or purchasing decisions – cost often takes precedence –...
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Fabric Care - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers laundry detergents, fabric conditioners...
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In the UK, 75% of adults who have bought houseghold paper products in the last six months say they tend to purchase these...
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Fabric Care - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers laundry detergents, fabric conditioners...
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The toilet and hard surface care category faces significant shifts, driven by the ongoing cost of living crisis and evolving consumer priorities. While price remains critical in purchase...
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