“The present cost of living crisis is encouraging consumers to embrace value-driven laundry practices and shopping choices regardless of their financial situation. While this makes it critical for brands to communicate the unique value offered by their offerings to promote brand loyalty, the overlap between emerging money-focused and earth-friendly laundry behaviours gives brands the opportunity to align value propositions more closely to green claims and initiatives.”
– Emilia Tognacchini, Senior Household Care and Brand Analyst, September 2022
This Report will look at the following areas:
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Fabric Care - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers laundry detergents, fabric conditioners...
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Fabric Care - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers laundry detergents, fabric conditioners...
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Household Cleaners - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers hard surface cleaners, bleaches/disinfectants,...
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In a post-pandemic world where inflationary pressures have impacted affordability, consumers increasingly want products to deliver more during use.With laundry routines becoming less regular, and budgets tighter, interest...
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Fabric Care - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers laundry detergents, fabric conditioners...
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