UK Leisure Centres and Swimming Pools Market Report 2025
2025-08-01T14:02:15+00:00
REPBB7CF6AC_DF5E_42ED_BC3A_C8C99C2E0636
2995
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Report
en_GB
With consumer confidence still fragile in the face of continuing living cost pressures, public leisure centres' range of activities and price points leaves them well placed to help people trade…
UK
Leisure and Entertainment
simple
UK Leisure Centres and Swimming Pools Market Report 2025
"Public leisure centres and swimming pools can build on their female appeal to make themselves the activity market's first choice for women."
UK Leisure Centres and Swimming Pools – Trends and Insights
With consumer confidence fragile due to living cost pressures, public leisure centres are well-positioned to offer a range of activities and price points. They provide budget-friendly options for those trading down, as well as occasional affordable luxuries for consumers with limited budgets.
The market faces significant challenges, including funding difficulties for regenerating ageing facilities and declining visitor numbers among the 45-54 age group, which could impact the long-term health of the sector.
Diversifying into health and wellness services, such as nutrition, physiotherapy, and spas, presents a major growth opportunity. With 70% of Brits expressing interest in these services, leisure centres can align with shifting consumer priorities and access new funding sources for facility development.
Women represent a significant portion of the market, with rising interest among older demographics in staying active. This expanding audience highlights the potential for leisure centres to cater to diverse age groups and further grow their market share.
Key Issues Covered in the Report
The continuing impact of the cost of living crisis on leisure centres and swimming pools
Opportunities to diversify into health and wellness services
Attracting new players to leisure centre sport
Effective responses to some key demographics’ declining facility use
How leisure centres can raise their activities’ profile
Graph 41: interest in accessing health and wellbeing services at public leisure centres and swimming pools, 2025
Health and wellbeing services can attract new visitors
Graph 42: interest in leisure centre health and wellness services, by visiting habits, 2025
Another point of appeal for female facility visitors…
Graph 43: interest in leisure centre health and wellbeing services, by gender, 2025
…but not a silver bullet for slowing middle-aged activity decline
Graph 44: interest in leisure centre health and wellbeing services, by age, 2025
Leisure centres can improve access to health care for hard-to-reach groups
Graph 45: interest in leisure centre health and wellbeing services, by household income, 2025
Sell to sports participants and exercisers ahead of swimmers
Graph 46: interest in leisure centre health and wellbeing services, by participation in leisure centre sport and exercise, 2025
High street health and beauty brands have strong promotional potential
Graph 47: leisure centre customers’ affinity with health and beauty retail brands, 2025
Sport participation incentives
Use the F words to pull people into play
Graph 48: incentives to play a new sport at a public leisure centre, 2025
Fitness fears are a barrier to women’s play
Perceptions of fitness are a bigger barrier than reality for most
Graph 49: interest in being fitter as an incentive to play a new sport at a public leisure centre, by gender and age, 2025
Change that mindset: playing is believing
Focus on community, enjoyment and alternatives to the gym
A focus on fitness and families can make sport more female friendly
Non-players need an easy way into participation
Graph 50: incentives to play a new sport among people who are currently inactive, 2025
Free trials can draw an older crowd
Graph 51: interest in free introductory sessions as an incentive to play a new sport at a public leisure centre, 2025
Social starters get older players back in the game
Prioritise coaching and quality to compete with private clubs
Graph 52: incentives to playing a new sport at a public leisure centre, by past-year activity, 2025
Leisure centre marketing
Centres and pools are local leisure lighthouses
Landmark recognition runs across the board…
Graph 53: awareness of local public leisure centres and swimming pools, by gender and age, 2025
…but far fewer people are familiar with what’s on offer inside
Graph 54: awareness of local public leisure centre facilities and activities, by level of physical activity, 2025
Awareness declines with middle-aged drop off in activity
Graph 55: awareness of public leisure centre facilities and activities, by age, 2025
Outreach starts at the pub
Graph 56: factors influencing leisure activity choice among 45-54-year-olds, 2025
Non-players are disconnected
Make new social connections to spark visiting interest
Graph 57: knowing someone who visits a public leisure centre or swimming pool, by participation in physical activity, 2025
Put diversification at the centre of leisure centre marketing
Graph 58: awareness of public leisure centre and swimming pool marketing, by level of physical activity, 2025
INNOVATION AND MARKETING TRENDS
Launch activity and innovation
New facilities in planning and construction
Operators invest in venue upgrades
Historic spa points to future of wellness …
…with affordable and accessible luxury
Boutique gym aims for affordable luxury
Everyone Active launches holistic memberships
Rapid GP access is becoming a standard perk
More single-sex spaces aim to support women’s workouts
A growing role in health prevention and protection
APPENDIX
Supplementary data
Participation in sport, exercise and fitness activities
Market forecast data and methodology
Market size: underlying data
Market forecast: underlying data
Market forecast and prediction intervals
Forecast methodology
Report scope and definitions
Market definition
Abbreviations and terms
Consumer research methodology
Snoop SpendMapper methodology
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