UK Leisure Centres and Swimming Pools Market Report 2025
2025-08-01T14:02:15+00:00
REPBB7CF6AC_DF5E_42ED_BC3A_C8C99C2E0636
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Report
en_GB
With consumer confidence still fragile in the face of continuing living cost pressures, public leisure centres' range of activities and price points leaves them well placed to help people trade…
UK
Leisure and Entertainment
simple
UK Leisure Centres and Swimming Pools Market Report 2025
With consumer confidence still fragile in the face of continuing living cost pressures, public leisure centres' range of activities and price points leaves them well placed to help people trade down if necessary and to offer them some affordable luxuries as their budgets permit.
"Public leisure centres and swimming pools can build on their female appeal to make themselves the activity market's first choice for women."
David Walmsley - Research Analyst
UK Leisure Centres and Swimming Pools – Trends and Insights
With consumer confidence fragile due to living cost pressures, public leisure centres are well-positioned to offer a range of activities and price points. They provide budget-friendly options for those trading down, as well as occasional affordable luxuries for consumers with limited budgets.
The leisure centre market faces significant challenges, including funding difficulties for regenerating ageing facilities and declining visitor numbers among the 45-54 age group, which could impact the long-term health of the sector.
Diversifying into health and wellness services, such as nutrition, physiotherapy, and spas, presents a major growth opportunity. With 70% of Brits expressing interest in these services, leisure centres can align with shifting consumer priorities and access new funding sources for facility development.
Women represent a significant portion of the market, with rising interest among older demographics in staying active. This expanding audience highlights the potential for leisure centres to cater to diverse age groups and further grow their market share.
Key Issues Covered in the Report
The continuing impact of the cost of living crisis on leisure centres and swimming pools
Opportunities to diversify into health and wellness services
Attracting new players to leisure centre sport
Effective responses to some key demographics’ declining facility use
How leisure centres can raise their activities’ profile
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