2021
9
UK Leisure Centres and Swimming Pools Market Report 2021
2021-08-12T04:11:34+01:00
OX1050079
2195
141423
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Report
en_GB
“The COVID-19 pandemic has pushed the leisure centre and swimming pool investment crisis to the point at which a significant reduction in provision is now inevitable and has strengthened the…

UK Leisure Centres and Swimming Pools Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the UK Leisure Centres and Swimming Pools market, including the behaviours, preferences and habits of the consumer.

The short-term intentions of leisure centre and swimming pool visitors indicate that 1 in 7 pre-COVID-19 customers may not return to these facilities for another 12 months at least. A combination of the impact of lockdown closures, ageing building stock and a chronic shortage of capital investment funding could see 30% of venues shut permanently within the next two years.

Average leisure centre revenues are expected to return to normal in 2022, but the reduction in the size of the facility base means that the overall market recovery will level off well below its pre-pandemic value. With local government finances under greater pressure than ever post-pandemic, the biggest threat to the market’s future is a worsening shortage of funding to invest in regenerating the two thirds of facilities coming to the end of their planned lifespan.

These factors make it even more imperative that operators focus their leisure centre marketing on the biggest opportunity currently facing the marker: the growing focus on consumer interest and public policy on improving people’s physical and mental health.

Read on to discover more details or take a look at all of our UK Leisure market research.

Quickly understand

  • The continuing impact of COVID-19 on the leisure centres and swimming pools market
  • The implications of the local government funding crisis for facility provision
  • Opportunities for leisure centres and swimming pools to develop a broader health improvement remit
  • The declining position of leisure centre sport as fitness activities dominate customer interest
  • The future of leisure centres’ non-sport and exercise facilities and services
  • Leisure centre marketing.
  • Swimming pool trends.

Covered in this report

Brands: GLL, Everyone Active (Sport and Leisure Management), Places for People Leisure, Nike, Sport England.

Expert analysis from a specialist in the field

This report, written by David Walmsley, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 pandemic has pushed the leisure centre and swimming pool investment crisis to the point at which a significant reduction in provision is now inevitable and has strengthened the market’s imperative to pivot towards a broader health promotion remit.
David Walmsley
Senior Leisure Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: Market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on leisure centres and swimming pools
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on leisure centres and swimming pools, 20 July 2021
    • The market
    • Revenues dive as pandemic hits
    • Centre closures lower ceiling for recovery growth
      • Figure 2: COVID-19 scenario forecasts for leisure centres and swimming pools, 2016-26
    • The consumer
    • Pandemic strengthens motivation to protect health
      • Figure 3: Impact of COVID-19 on exercise habits and attitudes, 2021
    • One in seven customers may not return
      • Figure 4: Visiting public leisure centres and swimming pools prior to the imposition of the March 2020 COVID-19 restrictions, 2021
    • Swimming and fitness keep competitive sport on the sidelines
      • Figure 5: Interest in leisure centre sport and exercise activities, 2021
    • Women and young most open to lifestyle support
      • Figure 6: Interest in support for healthier lifestyles from public leisure centres and swimming pools, 2021
    • Bars and spas can extend dwell times
      • Figure 7: Interest in participation in non-sports activities at public leisure centres and swimming pools, 2021
  3. Issues and Insights

    • How can sport survive in leisure centres’ health-focused future?
    • Fitness focus overshadows sport
    • Sport for mental health
    • A blueprint for recruitment
    • A personal approach to driving diversification
    • Healthy body, healthy mind
    • Less administrative contact enables more instructive contact
  4. The Market – Key Takeaways

    • Recovery restricted by centre closures
    • Core activities first to resume
    • Age and emissions deepen investment crisis
    • Health key to future wellbeing
  5. Market Size and Performance

    • Impact of COVID-19 on leisure centres and swimming pools
      • Figure 8: Impact of COVID-19 on the leisure centres and swimming pools market, in short, medium and long term, 20 July 2021
    • Pandemic kills off return of capital investment
      • Figure 9: Leisure centre and swimming pool revenues, 2016-2021
    • Slow-starting recovery begins to pick up pace
    • Investment key to health-led future
  6. Market Forecast

    • Centre closures to prevent full recovery
      • Figure 10: Forecast of UK public leisure centre and swimming pool revenues, at current prices, 2016-2026
    • Market drivers and assumptions
      • Figure 11: Key drivers affecting Mintel’s market forecast, 2015-25
    • Forecast methodology
  7. COVID-19 Scenario Performance

    • Mintel’s approach to predicting the impact of COVID-19
    • Fundamental differences in how COVID-19 is affecting consumer markets
    • Threat of vaccine-resistant strains of COVID-19 adds huge uncertainty
      • Figure 12: COVID-19 scenario forecasts, 2016-2026
    • Up to a third of facilities to close for good
    • Vaccine resistance threatens a new normal of COVID-19 restrictions
    • Rapid recovery pays a longer-term dividend
    • COVID-19 market disruption: risks and outcomes
      • Figure 13: Summary of Mintel scenario expectations and their impact on the leisure centres and swimming pools market, July 2021
  8. Market Segmentation

    • COVID-19-hit operators concentrate on core offer
      • Figure 14: Leisure centre and swimming pool revenues, by segment, 2016-21
  9. Market Drivers

    • COVID-19 leaves local authorities with even less to invest
      • Figure 15: English councils’ real-terms funding gap*, 2021/22-2024/25
    • Vulnerable groups see biggest decline in sports participation rates
      • Figure 16: Levels of activity among adults in England, 2019-2020
    • Government policy looks to incentivise activity
      • Figure 17: Trends in BMI, England, 1995-2019
    • Health connections offer a fitter future
  10. Companies and Brands – Key Takeaways

    • State aid keeps operators afloat
    • Development defies COVID-19
    • Partnerships pivot from fitness to health
  11. Market Share

    • COVID-19 crisis sees return of in-house management
      • Figure 18: Leading leisure centre and swimming pool operators, by revenue, 2018-19 and 2019-20
  12. Launch Activity and Innovation

    • New facility development continues despite COVID-19
    • Swimming keeps mental health in mind
    • Brand partnerships pivot from fitness to health
    • An active approach to tackling homelessness
  13. The Consumer – Key Takeaways

    • Pandemic prompts people to value their all-round health
    • Pre-COVID-19 popularity at risk in recovery
    • Sport struggles to compete with swimming and fitness
    • Leisure centres a trusted source of health support
    • Bars and spas well placed to extend dwell times
  14. Impact of COVID-19 on Consumer Behaviour

    • Pandemic focuses minds on physical and mental health
      • Figure 19: Impact of COVID-19 on exercise habits and attitudes, 2021
    • Dietary improvements on post-COVID-19 menu
      • Figure 20: Prioritisation of exercise and diet, 2021
    • Consumers ready to spend – but remain conscious of cost
      • Figure 21: Financial confidence over the coming year, 2021
  15. Leisure Centre and Swimming Pool Visiting

    • Centres and pools proved popular pre-COVID-19
      • Figure 22: Visiting public leisure centres and swimming pools prior to the imposition of the March 2020 COVID-19 restrictions, 2021
    • Locked-down swimmers lose the visiting habit
      • Figure 23: Visiting public leisure centres and swimming pools before and since the imposition of COVID-19 restrictions, 2021
    • One in seven visitors won’t return
      • Figure 24: Public leisure centre and swimming pool visiting intentions, 2021
  16. Participation in Sport and Exercise

    • Sexes discriminate on competition and fitness
      • Figure 25: Interest in leisure centre sport and exercise activities, 2021
    • Swimmers need different strokes
      • Figure 26: Repertoires of public leisure centre and swimming pool activities, 2021
  17. Support for Healthier Lifestyles

    • Women more willing to ask for help
      • Figure 27: Interest in support for healthier lifestyles from public leisure centres and swimming pools, 2021
    • Training minds as well as bodies
      • Figure 28: Interest in support from public leisure centres and swimming pools for improving mental wellbeing, by interest in participation in leisure centre and swimming pool activities, 2021
  18. Non-sporting Activities

    • Eating and drinking still on centre visitors’ menus
      • Figure 29: Interest in participation in non-sports activities at public leisure centres and swimming pools, 2021
    • Health foods can supplement fitness programmes
      • Figure 30: Interest in shopping for health food products at public leisure centres and swimming pools, by interest in participation in leisure centre and swimming pool activities, 2021
  19. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  20. Appendix – Central Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 31: Market forecast for leisure centres and swimming pool revenues, 2021-26
    • Market drivers and assumptions
      • Figure 32: Key drivers affecting Mintel’s market forecast, 2020-24 (prepared 12 March 2021)
    • Forecast methodology
  21. Appendix: COVID-19 Scenario Performance Methodology and Assumptions

    • Scenario performance
      • Figure 33: COVID-19 scenario forecasts for leisure centres and swimming pool revenues, 2020-26
    • Rapid COVID-19 recovery, central and extended COVID-19 disruption scenarios outline
    • Scenario methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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