2022
9
UK Leisure Centres and Swimming Pools Market Report 2022
2022-08-11T04:14:35+01:00
OX1101825
2195
154410
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Report
en_GB
“The large majority of leisure centres and swimming pools survived the worst of the COVID-19 pandemic but inflationary pressures and the cost-of-living crisis are now adding to the threat that…

UK Leisure Centres and Swimming Pools Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Leisure Centres and Swimming Pools Market Report identifies consumers’ attitudes towards public leisure centres and swimming pools, a general shift in fitness activity participation, and the impact of the cost of living crisis on the leisure centres market. This report covers the public leisure centre market size, market forecast, market segmentation and industry trends in the UK leisure centre market.  

 

Current Landscape of the UK Leisure Facility Market

COVID-19 left the public leisure centre market in a vulnerable position after almost two years of enforced closures and restrictions saw 120 leisure centres and swimming pools close.

Inflationary pressures also add to the difficulties experienced by the public swimming pool and leisure centres market. These spiralling energy prices are also accompanied by the threat to consumer visiting habits posed by rising living costs.

 

Leisure Centres Market Share and Key Industry Trends

The leisure facility market is further threatened in the longer term by a local government funding crisis that could halve facility numbers by 2030.

However, leisure centres and swimming pool operators are continuing to move their strategic focus towards health promotion and strengthening their links with healthcare services. This is primarily a response to growing consumer interest in wellbeing that has emerged from the pandemic, but it also presents an opportunity to access some potential new sources of capital funding.

  • 28% of UK consumers have visited a public leisure centre or swimming pool in the last 12 months.
  • 57% of those who have visited a public leisure centre went swimming with family/friends.
  • 49% of those who have visited a leisure centre have had food or drink in the café/bar/restaurant.

Future Trends in the UK Leisure Centres Market

Mintel’s leisure centres and swimming pool market research identifies that these facilities are well placed to benefit from consumers’ increasing focus on looking after their health. However, facility provision and maintenance will remain challenged by continuing pressure on local authority finances and rapidly-rising energy costs, which could see an increase in membership at private health and fitness clubs.

To discover more about our UK Leisure Centres and Swimming Pools Market Report 2022, read our UK Leisure Outlook Winter Market Report 2022, or take a look at our other Health and Wellbeing Market Research.

 

Quickly Understand

  • The speed and shape of the leisure centres market’s recovery from the impact of COVID-19.
  • The implications for supply and demand of the growing cost of living crisis.
  • The scale of the investment crisis facing the public’s leisure facility market.
  • Changes in sport and fitness activity participation habits.
  • Consumer perceptions of leisure centres and swimming pools.
  • Explore the leisure centres market size and leisure centres market share.

 

Covered in this Report

Products: Leisure centres and swimming pools are defined as those owned by local authorities.
Brands: 
GLL, Sport and Leisure Management (SLM/ Everyone Active),  Places Leisure, Parkwood Leisure, Freedom Leisure, Fusion.

 

Expert Analysis from a Specialist in the Leisure Industry

This report, written by David Walmsley, a leading analyst in the Leisure industry, delivers in-depth commentary and analysis to highlight current trends in the leisure facility market and add expert context to the numbers.

“The large majority of leisure centres and swimming pools survived the worst of the COVID-19 pandemic but inflationary pressures and the cost-of-living crisis are now adding to the threat that long-running investment issues pose to the most vulnerable.”

David Walmsley - Research Analyst

David Walmsley
Senior Leisure Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for leisure centres and swimming pools
      • Figure 1: Leisure centres and swimming pools outlook, 2022-27
    • The market
    • Market size and forecast
      • Figure 2: Public leisure centre and swimming pool revenues, 2017-27
    • Spending returns to cafés, shops and bars
      • Figure 3: Leisure centre and swimming pool revenues, by segment, 2018-22
    • Health focus good for market’s wellbeing
      • Figure 4: Increased priorities since the start of the COVID-19 pandemic, 2021
    • Companies and brands
    • No-one immune to COVID pain
      • Figure 5: Leading leisure centre and swimming pool operators, by revenue, 2019-21
    • The consumer
    • Leisure centres and pools retain pre-pandemic popularity
      • Figure 6: Participation in health and fitness activities, 2022
    • Participation rates still in recovery
      • Figure 7: Participation in public leisure centre and swimming pool sport and fitness activities, 2022
    • Fitness class members open to more than exercise
      • Figure 8: Participation in non-sport/exercise activities at public leisure centres and swimming pools, 2022
    • Cleaner venues come at a cost
      • Figure 9: Consideration of leisure centres’ and swimming pools’ post-pandemic standards of cleanliness, 2022
    • Public perceptions slow to change
      • Figure 10: Perceptions of leisure centres and swimming pools – correspondence analysis, 2022
  3. Issues and Insights

    • What does the post-pandemic leisure centre look like?
    • Focus widens beyond fitness to health
    • Health promotion can help middle-aged participation spread
    • Why home in on health?
  4. Market Size and Performance

    • More than 100 centres fail to recover from COVID
      • Figure 11: Leisure centre and swimming pool numbers, 2013-22
    • Footfall striding back to pre-pandemic levels
      • Figure 12: Leisure centre and swimming pool revenues, 2017-22
  5. Market Forecast

    • Recovery continues but longer-term outlook mixed
      • Figure 13: Leisure centres and swimming pools outlook, 2022-27
    • Investment crisis and energy costs threaten future growth
      • Figure 14: Forecast of public leisure centre and swimming pool revenues, 2022-27
    • Learnings from the last income squeeze
      • Figure 15: Leisure centre and swimming pool revenues, 2011-15
    • Forecast methodology
  6. Market Segmentation

    • Centre users resume non-sport spending
      • Figure 16: Leisure centre and swimming pool revenues, by segment, 2018-22
  7. Market Drivers

    • Inflation poses threats on all sides
      • Figure 17: Consumer confidence, 2020-22
    • COVID legacy presents opportunities and threats
      • Figure 18: Regular* participation in sport and fitness activities, 2017-21**
    • Rising costs deepen investment crisis
      • Figure 19: Public sports centres with swimming pools, 2001-22
    • Health moves up leisure centre agenda
      • Figure 20: Increased priorities since the start of the COVID-19 pandemic, 2021
  8. Market Share

    • COVID effects evenly spread
      • Figure 21: Leading leisure centre and swimming pool operators, by revenue, 2019-21
  9. Launch Activity and Innovation

    • New centres and pools remain in development
    • Investing to improve existing sites
    • Starting swimming stories
    • Free facilities for vulnerable groups
  10. Leisure Centre and Swimming Pool Visiting

    • Public facilities retain pre-pandemic lead
      • Figure 22: Participation in health and fitness activities, 2022
    • Sports clubs and outdoor fitness provide pool of potential customers
      • Figure 23: Pre-COVID-19 Leisure centre and swimming pool visiting, 2022
  11. Leisure Centre Activities

    • Tide turns slowly in swimming’s favour
      • Figure 24: Participation in public leisure centre and swimming pool sport and fitness activities, 2022
    • Fitness class members have widest interests
      • Figure 25: Leisure centre and swimming pool activity repertoires, 2022
    • Food and drink back on the menu
      • Figure 26: Participation in non-sport/exercise activities at public leisure centres and swimming pools, 2022
  12. Recovery from COVID-19

    • Leisure centres given a cleaner bill of health
      • Figure 27: Consideration of leisure centres’ and swimming pools’ post-pandemic standards of cleanliness, 2022
    • Operators take a risk with price rises
      • Figure 28: Consideration of leisure centres’ and swimming pools’ post-pandemic prices, 2022
    • Avoiding crowds can be a value add
      • Figure 29: Consideration of leisure centres’ and swimming pools’ post-pandemic levels of use, 2022
    • Customer service standards stay the same
      • Figure 30: Consideration of leisure centres’ and swimming pools’ post-pandemic standards of customer service, 2022
  13. Perceptions of Leisure Centres and Swimming Pools

    • Adding expertise can strengthen value-for-money image
      • Figure 31: Perceptions of leisure centres and swimming pools – correspondence analysis, 2022
      • Figure 32: Perceptions of sport and fitness venues, 2022
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
    • Correspondence analysis methodology
  15. Appendix: Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 33: Forecast of leisure centre and swimming pool revenues, 2022-2027
    • Market drivers and assumptions
      • Figure 34: Key economic drivers, 2016-26
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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