2021
9
UK Leisure Outlook – Spring 2021
2021-05-14T04:16:45+01:00
OX1044891
2195
138088
[{"name":"Leisure Time","url":"https:\/\/store.mintel.com\/industries\/leisure-time"}]
Report
en_GB
“Due to pent-up consumer demand, restaurants and pubs are the top contenders to thrive in the wake of the pandemic. Consumers who remain in a healthy financial position are most…

UK Leisure Outlook – Spring 2021

£ 2,195 (Excl.Tax)

Report Summary

“Due to pent-up consumer demand, restaurants and pubs are the top contenders to thrive in the wake of the pandemic. Consumers who remain in a healthy financial position are most likely to intend to visit these venues over coming months, meaning operators have an opportunity to premiumise food and drink offerings. However, as many people remain uncomfortable about the idea of visiting indoor hospitality venues, enhancements to outdoor facilities should be prioritised and seen as a sensible long-term investment.”
– Narmada Sarvanantha, Leisure Analyst

Table of Contents

  1. Key Takeaways

      • Consumers feel far more comfortable in outdoor hospitality settings
        • Younger consumers are more open to eating and drinking indoors
          • COVID-19 motivates consumers to seek out more activities that benefit their wellbeing
            • Gyms need to adopt a more flexible fitness model
            • Comfort Taking Part in Leisure Activities

              • Consumers feel far more comfortable in outdoor hospitality settings
                • Figure 1: Level of consumer comfort doing leisure activities, April 2021
              • Older age groups more likely to feel comfortable eating and drinking outdoors…
                • Figure 2: Level of consumer comfort sitting outdoors at a pub/restaurant by age group, April 2021
              • …while younger consumers are more open to eating and drinking indoors
                • Figure 3: Level of consumer comfort sitting indoors at a pub/restaurant, by age group, April 2021
              • Gyms need to adopt a more flexible fitness model
              • Plans to Take Part in Leisure Activities

                • The pandemic has not permanently reduced demand for leisure
                  • Figure 4: Activities consumers plan to do at any point in the future – NET, April 2021
                • Only a quarter plan to return to pubs within a month of reopening
                  • Safety will be a pressing consumer concern
                    • Figure 5: Activities consumers plan to do after venues open, April 2021
                  • Hospitality sector has the opportunity to maximise outdoor spaces
                    • Figure 6: When consumers plan to visit an outdoor restaurant, by comfort sitting outside a pub/restaurant, April 2021
                  • Restaurants have an opportunity to premiumise
                    • Figure 7: Proportion of consumers planning to visit indoor restaurants within a month of venues opening, according to financial situation, April 2021
                • How COVID-19 Will Shape Consumers’ Leisure Habits

                  • COVID-19 motivates consumers to seek out more activities that benefit their wellbeing
                      • Figure 8: Activities COVID-19 has made consumers more interested in, April 2021
                    • Gyms can leverage consumer interest in wellbeing and outdoor spaces
                        • Figure 9: Types of leisure activities COVID-19 has made consumers more interested in, by when they plan to visit gyms/leisure centres, April 2021

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