2024
9
UK Leisure Time Market Report 2024
2024-03-20T12:01:56+00:00
REP29C6FA72_C7E2_4B71_BD21_611D27D50F92
2195
171686
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Report
en_GB
A more fragmented workforce will use leisure time for social connection to replace 9-5 office camaraderie. John Worthington, Senior Analyst…

UK Leisure Time Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Participation in leisure activities has been resilient through the cost of living crisis, helped by a post-pandemic bounce-back in many leisure sectors. There have been behavioural changes, particularly affecting out-of-home leisure. Consumers have reduced spending, traded down or adopted a ‘less but better’ approach, going out less but prioritising more.

Beyond a stagnating economy, the biggest challenge (but also the biggest opportunity) for the leisure market is diversifying its demographic base, to become more inclusive of under-represented groups including women, older consumers, ethnic groups and those with disability.

Flexible working practices and new technology are changing the conversation around work-life balance, opening up new possibilities for the role of leisure in enhancing wellbeing and social connection.

Key Issues Covered in this Report

  • The impact of the cost of living crisis on leisure activity and spending
  • How people spend their leisure time on at-home and out-of-home activities
  • How much time people spend on leisure activities
  • Motivations for how people spend their leisure time
  • The changing relationship of work and leisure

Meet The Expert

John Worthington has worked for Mintel since 2005, researching and writing reports on UK travel and leisure markets. Previously he worked for Deloitte as the research manager of their tourism, hospitality and leisure practice. He has a first-class BA in History and a postgraduate Library/Information Management qualification.

A more fragmented workforce will use leisure time for social connection to replace 9-5 office camaraderie.

john-worthington-analystJohn Worthington
Senior Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the leisure market
    • Market dynamics and outlook
    • What consumers want and why
    • Graph 1: at-home leisure activities done weekly or more often, 2023
    • Graph 2: out-of-home leisure activities done weekly or more often, 2023
    • Graph 3: amount of time spent on leisure activities, 2023
    • Graph 4: “I mainly do leisure activities to…” (Please select up to three)
    • Graph 5: leisure behaviours and attitudes
    • Innovation and marketing
  2. Market Dynamics

    • Macro-economic factors
    • Graph 6: GDP (quarter-on-quarter % change), 2021-23
    • Graph 7: CPI inflation versus weekly total earnings growth, 2021-24
    • Graph 8: “How do you feel about your financial situation over the next year or so?”, 2021-24
    • Leisure participation trends
    • New working patterns
    • Graph 9: working arrangements, 2021-23
  3. What Consumers Want and Why

    • All leisure activities
    • Graph 10: leisure activities done weekly or more often, 2023
    • At-home leisure activities
    • Graph 11: at-home leisure activities. 2023
    • Graph 12: at-home leisure activities, weekly or more, by age group, 2023
    • Out-of-home leisure activities
    • Graph 13: out-of-home leisure activities, 2023
    • Graph 14: out-of-home leisure activities, weekly or more, by age group, 2023
    • Graph 15: out-of-home leisure activities, weekly or more, by gender, 2023
    • Time spent on leisure
    • Graph 16: amount of time spent on leisure activities, 2023
    • Graph 17: time spent on leisure activities on a weekend day, 2023
    • Graph 18: time spent on leisure activities on a weekday, 2023
    • Graph 19: percentage of adults spending 3+ hours per day on leisure activities, by age group, 2023
    • Graph 20: “I have enough time for my leisure activities…”, 2023
    • Motivations for doing leisure activities
    • Graph 21: “I mainly do leisure activities to…” (Please select up to three), 2023
    • Graph 22: “I mainly do leisure activities to…” (Please select up to three), 2023
    • Graph 23: further motivations for leisure time, 2023
    • COVID-19 and leisure time
    • Graph 24: impact of COVID-19 on leisure, 2023
    • Cost of living crisis and leisure time
    • Graph 25: impact of the rising cost of living on leisure, 2023
    • Graph 26: impact of the rising cost of living on leisure, by age group, 2023
    • Work versus leisure time
    • Graph 27: work versus leisure time, 2023
    • Further opportunities for leisure time
    • Graph 28: opportunities for building on leisure time, 2023
  4. Innovation And Marketing Trends

    • Launch activity and marketing campaigns
  5. Appendix

    • Supplementary data
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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