Participation in leisure activities has been resilient through the cost of living crisis, helped by a post-pandemic bounce-back in many leisure sectors. There have been behavioural changes, particularly affecting out-of-home leisure. Consumers have reduced spending, traded down or adopted a ‘less but better’ approach, going out less but prioritising more.
Beyond a stagnating economy, the biggest challenge (but also the biggest opportunity) for the leisure market is diversifying its demographic base, to become more inclusive of under-represented groups including women, older consumers, ethnic groups and those with disability.
Flexible working practices and new technology are changing the conversation around work-life balance, opening up new possibilities for the role of leisure in enhancing wellbeing and social connection.
John Worthington has worked for Mintel since 2005, researching and writing reports on UK travel and leisure markets. Previously he worked for Deloitte as the research manager of their tourism, hospitality and leisure practice. He has a first-class BA in History and a postgraduate Library/Information Management qualification.
A more fragmented workforce will use leisure time for social connection to replace 9-5 office camaraderie.
John Worthington
Senior Analyst
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