-
- All Industries /
- Leisure and Entertainment /
- UK Leisure Trends Report 2024
UK Leisure Trends Report 2024
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
The prolonged cost of living crisis is slowing growth in leisure market value by reducing people’s ability to spend on non-essentials, but is also creating pent-up demand from which the market can benefit in the longer term.
The other main threats the market faces are the rising operational costs that are feeding through into price rises, and competition from in-home alternatives: 61% of leisure consumers say they prefer in-home activities to going out.
Leisure operators can respond to these threats by creating exciting new premium experiences that justify higher prices and deliver the quality and exclusivity consumers are hungry for. Live music and sport will focus on access and hospitality, while rising interest in wellness should create opportunities for the health and fitness sector and in food and drink.
Premium experiences can support leisure activity price rises through a focus on access, exclusivity, wellness, and high-quality food and drink.
David Walmsley, Research Analyst
This Report covers the UK leisure industry.
Mintel’s market size is based on consumer expenditure within the following sectors, as defined by the ONS consumer trends dataset and the Gambling Commission:
Other leisure markets/activities, such as competitive socialising concepts (eg escape rooms, crazy golf), are discussed throughout this Report but those covered by other Mintel categories (eg foodservice, technology and media) are excluded from market size estimates.
The focus of the Report is primarily on out-of-home leisure, but in-home activities (eg online gambling) are also considered and discussed for comparison.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Consumer financial sentiment remains fragile with many still feeling the impact of the cost-of-living crisis. This may dampen consumer demand for purchases of high-end gaming consoles, monitors and...
Find out more£ 2,195
The continuing cost of living crisis is increasing the market’s reliance on its more affluent core audience. Although overall value is still on the rise, attendances are fragile...
Find out more£ 2,195
Cost is the biggest barrier to visiting attractions, and operators in this market have also faced significant increases in running costs, leading to higher ticket prices. Nine out...
Find out more£ 2,195
Despite competition from streaming services, half of consumers still prefer to go to the cinema to watch a film, proving the activity's enduring appeal. Reviews and ratings have...
Find out more£ 2,195
A total of 2.2 million bicycles are sold in the UK every year, at an average price of £502. It's a male dominated market, but e-bikes are still...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more