2022
9
UK Leisure Trends Market Report 2022
2023-01-04T03:05:54+00:00
OX1101365
2195
159082
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Report
en_GB
“The foodservice-led recovery of overall market value is masking a slower revival in many out-of-home segments that leaves them vulnerable to the current income squeeze. A focus on mental wellbeing,…

UK Leisure Trends Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Leisure Trends Market Report examines consumers’ post-pandemic lifestyle changes influencing leisure activity preferences, the relative popularity of in- and out-of-home leisure and the impact of the cost-of-living crisis on the UK leisure industry. This report covers the UK leisure market share, market forecast, market segmentation and key UK leisure trends in 2022.

 UK Leisure Industry – Current Landscape

The demand for social leisure that drove the UK leisure market’s post-pandemic recovery is now fading. Inflation and the cost-of-living crisis will have significant negative impacts on the out-of-home leisure market as operators’ overheads and their customers’ disposable incomes move in opposite directions. Meanwhile, the in-home leisure market segment could benefit, as cost-conscious consumers stay in to save money, especially as virtual reality technology expands the range of activities available from the couch.

UK Leisure Industry – Market Share and Key Leisure Trends

The desire for escapism and to reconnect with family and friends has been a strong positive influence on the growth of the UK leisure market in 2022, despite the income squeeze. However, this drive is beginning to subside. To combat this, operators need to respond to the post-pandemic lifestyle changes that are influencing consumer preferences in the UK leisure market, such as greater awareness of physical and mental wellbeing.

  • UK leisure market size: The market recovered significantly post-pandemic, and reached £109,354 million in 2022.
  • Outof-home leisure market challenges: 38% of adults have spent less on leisure activities outside the home in the last 12 months, than before the pandemic outbreak.
  • UK leisure trends: 59% of Brits agree that it is important that a leisure activity helps them escape from their daily routine.
  • UK leisure industry consumer behaviours: 63% of UK adults have used a private health club once a week in the last 12 months.

UK Leisure Industry – Future Trends & Innovation

In the longer term, the UK leisure industry’s value will level off as inflation slows. The biggest changes facing the UK leisure market are how and where people spend as post-pandemic lifestyle preferences for hybrid working and in-home entertainment take root.

Embracing these new priorities will help operators unlock potential for growth. The market’s health and fitness segments have the most obvious opportunities around exercise, but other activities can also gain from promoting the relaxation or stress-relieving benefits of taking part.

To discover more about the UK Leisure Trends Market Report 2022, read our UK Pub Visiting Market Report 2022, or take a look at our Leisure Trends Market Research Reports.

Quickly Understand

  • The impact of the cost-of-living crisis on consumer expenditure in the UK leisure industry.
  • Variations in individual market segments’ recovery from COVID-19’s negative impact.
  • Post-pandemic lifestyle changes that are shaping consumer behaviours and preferences.
  • The relative popularity of in- and out-of-home leisure market.
  • Changes in the amount of time and money people spend on activities in the UK leisure market.
  • The benefits of leisure activities that people value most.
  • Explores the UK leisure market size and share.

Covered in this Report

Brands:  BrewDog, The Pizza Pilgrims, Gala Bingo, Barry’s, Formula 1, McDonalds, Wendy’s, EE, BBC, Ladbrokes, Coral, Google, Premier League, UEFA.

Products: Eating and drinking, health and fitness, live entertainment, gambling and other leisure activities.

Expert Analysis from a Specialist in the Leisure Sector

This report, written by David Walmsley, a leading analyst in the leisure sector, delivers in-depth commentary and analysis to highlight current trends in the UK leisure industry and add expert context to the numbers.

The foodservice-led recovery of overall market value is masking a slower revival in many out-of-home segments that leaves them vulnerable to the current income squeeze. A focus on mental wellbeing, physical health and simple escapism will be key to keeping their customers spending.”

David Walmsley - Research Analyst

David Walmsley
Senior Leisure Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The five-year outlook for leisure
              • Figure 1: Leisure market* outlook, 2022-27
            • The market
              • Value of escapism to counter cost-of-living crisis
                • Figure 2: Leisure market* value, 2017-27
              • Post-pandemic recovery still patchy
                • Figure 3: Out-of-home leisure market segment values, 2022 versus 2019
              • Spending power weakens while prices continue to rise
                • Figure 4: Household financial wellbeing index, 2020-22
              • Companies and brands
                • Leisure operators look for crossover appeal
                  • The consumer
                    • Majority of market still in recovery
                      • Figure 5: Participation in out-of-home leisure activities, 2021-22
                    • In-home tech attracts the young
                      • Figure 6: Participation in in-home leisure activities, 2022
                    • Out-of-home leisure an occasional treat
                      • Figure 7: Frequency of participation in out-of-home leisure activities, 2022
                    • Spending slows outside the home
                      • Figure 8: Post-COVID-19 pandemic changes in spending on leisure activities, 2022
                    • Time squeezed as well as money
                      • Figure 9: Post-COVID-19 pandemic changes in time spent on leisure activities, 2022
                    • Wellbeing focus sidelines social leisure
                      • Figure 10: Most popular leisure activity characteristics, 2022
                  • Issues and Insights

                    • Will trading down mean staying in?
                      • Similar squeeze, but different context
                        • Staying home has become a habit
                          • Occasional luxury a reason to go out
                            • The great escape
                              • Earlier retirements
                                • Leisure escapes for those who can’t quit
                                • Market Size and Performance

                                  • Return of eating out leads spending recovery
                                      • Figure 11: Leisure market* value, 2017-22
                                  • Market Forecast

                                    • Escapism to sustain leisure spending
                                      • Figure 12: Leisure market outlook, 2022-27
                                    • Bigger changes coming in market shape than size
                                        • Figure 13: Leisure market* forecast, 2022-27
                                      • Learnings from the last income squeeze
                                          • Figure 14: Leisure market* value, 2010-14
                                        • Forecast methodology
                                        • Market Segmentation

                                          • Post-pandemic recovery still largely incomplete
                                            • Figure 15: Out-of-home leisure market segment values, 2022 versus 2019
                                          • Eating out
                                            • Value and convenience drive recovery
                                              • Gambling
                                                • Lottery boom drives retail revival
                                                  • Remote sector overtakes retail
                                                    • Health and fitness
                                                      • Core players keep spending on sport
                                                        • Health clubs vulnerable to cutting back
                                                          • Leisure centres threatened by cost and investment crises
                                                            • Live entertainment
                                                              • Release of pent-up demand boosts music segment
                                                                • Major events and football fandom support spectator sports recovery
                                                                  • Nightclubs face ongoing struggle
                                                                    • Arts and culture
                                                                      • Cinema fans go big or stay home
                                                                        • Visitor attractions can gain from another round of staycations
                                                                          • Spending constraints put theatre-going under pressure
                                                                            • Figure 16: Leisure market value, by segment, 2017-22
                                                                        • Market Drivers

                                                                          • Inflation and interest rates rein in spending power
                                                                              • Figure 17: Household financial wellbeing index, 2020-22
                                                                            • Supply-side pressures force prices up
                                                                                • Figure 18: Leisure market job vacancies, 2021-22
                                                                              • Changing work is changing play
                                                                                  • Figure 19: Working locations, 2022
                                                                                • Health and wellbeing influence leisure choices
                                                                                    • Figure 20: Preference for leisure activities that improve health, by age, 2022
                                                                                  • Young more engaged but old more in numbers
                                                                                      • Figure 21: Projected age structure of the UK 15+ population, 2026
                                                                                  • Launch Activity and Innovation

                                                                                    • Leisure operators aim for crossover appeal
                                                                                      • Technology enables new leisure experiences
                                                                                        • From hands-free to human-free
                                                                                          • Steps back in time
                                                                                            • Young force sustainability up the leisure agenda
                                                                                            • Leisure Activities

                                                                                              • Venue visiting still mostly behind pre-pandemic rates
                                                                                                  • Figure 22: Participation in out-of-home leisure activities, 2021-22
                                                                                                • In-home technology creates generational divide
                                                                                                    • Figure 23: Participation in in-home leisure activities, 2022
                                                                                                • Frequency of Activity

                                                                                                  • Out-of-home leisure an occasional treat
                                                                                                      • Figure 24: Frequency of participation in out-of-home leisure activities, 2022
                                                                                                  • Leisure Habits

                                                                                                    • Spending slows outside the home
                                                                                                        • Figure 25: Post-COVID-19 pandemic changes in spending on leisure activities, 2022
                                                                                                      • Time squeezed alongside money
                                                                                                          • Figure 26: Post-COVID-19 pandemic changes in time spent on leisure activities, 2022
                                                                                                      • Leisure Priorities

                                                                                                        • New focus on mental health
                                                                                                            • Figure 27: Most popular leisure activity characteristics, 2022
                                                                                                          • Older adults seeking escapism
                                                                                                              • Figure 28: Most popular leisure activity characteristics, by generation, 2022
                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                              • Abbreviations
                                                                                                                • Consumer research methodology
                                                                                                                • Appendix – Forecast Methodology

                                                                                                                  • Market forecast and prediction intervals
                                                                                                                    • Figure 29: Forecast of leisure market* value, 2022-27
                                                                                                                  • Market drivers and assumptions
                                                                                                                    • Forecast methodology

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