Discover the latest Gen Z trends and how they are impacting the industries catering to Gen Z in the UK. Our Gen Z Report 2023 is packed with valuable insights on Gen Z data, Gen Z statistics, and the Gen Z lifestyle. With this report, you’ll have the knowledge about Gen Z facts to stay ahead of the competition and keep your business growing.
Generation Z, or colloquially Gen Z, refers to the generation cohort that was born between 1997-2010, succeeding Millennials. Gen Z grew up with technology, social media and the internet and can be described as digital natives.
Mintel’s data shows that there are approx. 10 million Gen Z’s in the UK, which accounts for around 15% of the population.
Gen Z is often portrayed as the most socially and environmentally-conscious generation. Although Mintel’s data shows that this generation does care deeply about these issues, it also shows that living more sustainably isn’t Gen Z’s top priority. Improving appearance, travelling abroad, and pursuing hobbies all rank higher in priority than acting sustainably.
According to Gen Z data, this generation are an ever growing group of the population, and they are increasingly gaining more financial independence and more spending power. Consequentially, they are becoming an increasingly important group for brands to understand and target.
Mintel’s lifestyle of Gen Z market research shows that the rising cost of living will have a varied impact on Generation Z. Many Gen Zers will be partially insulated from the more significant impacts of high inflation as their parents are still responsible for spending on housing, energy, and food/drink costs. Because of this, Gen Z statistics show that they generally report healthier financial situations than Millennials and Gen X. However, financially independent UK Gen Z with lower incomes and little/no savings, as well as students, will feel a significant strain on their finances and their Gen Z lifestyle.
Mintel’s lifestyle of Gen Z market research identifies four key priority areas that Gen Zers are planning to focus on over the next year: Managing their finances, taking care of physical and mental health, and spending time with family and friends.
With these priorities in mind Mintel’s generation Z lifestyle market report points out that in spite of media perceptions that Gen Z are the greenest generation yet, living more sustainably is actually near the bottom of their priority list. According to Gen Z facts, one in five Gen Zers are focusing on being more sustainable, but more are looking to improve their appearance, travel, and pursue their hobbies. One of the biggest takeaways from Mintel’s Gen z report is that they are a multi-faceted group of young adults and are just as interested in typical things that young adults before them were, such as looking good and having fun.
Gen Z statistics show that they are gaining more financial independence and financial responsibility for paying for their own clothes, toiletries, holiday, and more. This opens up opportunities for brands across these sectors to continue to understand, and provide, what the Gen Z lifestyle means and what consumers are looking for.
With physical and mental health among Gen Z UK’s top priorities, brands have opportunities to support them with their needs, e.g. managing the factors that cause them the most stress, such as social media. Overall, brands need to provide Gen Z with security and control over their futures, and support them throughout the many uncertainties in their lives. Aligning with Gen Z statistics, brands across multiple sectors can empower young adults to improve their finances and health, and connect with loved ones.
To discover more about the Gen Z Lifestyle, read our British Lifestyles Market Report 2022, or take a look at our extensive Consumer Lifestyle Market Research.
Products: Clothes, Toileteries, beauty products, mobile phones, food (eat-at-home, restaurants, foodservices), transportation (cars), entertainment (cinema, streaming services), holidays, housing/accommodation.
Brands: H&M, Adidas, Netflix, Louis Vuitton, Supreme, TikTok, L’Orèal (Maybelline), O2, Snapchat, Woo, ITV, and many more.
This report, written by Francesca Smith, Senior Consumer & Lifestyles Analyst, delivers in-depth commentary and analysis about Gen Z data to highlight current Gen Z trends, and adds expert context to the numbers.
From new jobs and businesses to purchasing first houses and getting married, Ge Z UK expect to experience a number of major life events in the next five years. And while they display a positive outlook for their own future, the era of political, economic and climate uncertainty that they have grown up in is making this transitional period more difficult. Brands need to provide Gen Zers with a sense of control and support them with short- and long-term goals including a strong focus on improving their finances, their physical and mental health and connections with loved ones.
Francesca Smith
Senior Consumer & Lifestyles Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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