This report explores the lifestyles of UK Millennials. Use Mintel’s raw consumer statistics to gain fresh insight into what this demographic segment looks like, what they’re doing, what they want, and more.Â
Millennials are the largest generation in the UK today. Born between 1981 and 1996, Millennials are aged 27-42 in 2023 and make up 22% of the UK population. They are more diverse and embracing of diversity than older generations.
Millennials, as all Brits, have been living through a state of recurring crises over the last few years. On top of this, Millennials have faced a number of financial challenges which has led to high levels of concern about current and future financial situations. One of the most effective ways to help Millennials feel more optimistic about the future will be to support them to achieve financial security.
Family, health and friendships are the most influential on Millennial’s personal identity, whilst their nationality and political views have a much smaller influence. Family is most important to Millennials. Brands that want to reach Millennials should use imagery and messaging in campaigns that represents diverse and extended family dynamics.
Find a complete analysis of UK Millennials in the full report. Readers of this report may also be interested in Mintel’s extensive consumer lifestyles research.
This report, written by Francesca Smith, Senior Consumer & Lifestyles Analyst, delivers in-depth commentary and analysis about UK Millennials data to highlight current trends.
Millennials need help addressing their anxieties. Support to build financial security, a better work/life balance and improve their health will be appreciated.
Francesca Smith
Senior Research Analyst – Consumer Lifestyles
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