Buy any two reports together for 10% off the total purchase price
Buy any three reports together for 15% off the total purchase price
Buy any four or more reports together for 20% off the total purchase price
"As most Millennials navigate their 30s and early 40s, brands can help them manage growing responsibilities and challenges with greater confidence."
Francesca Smith, Principal Consumer Lifestyles Analyst
This report provides a comprehensive look at the evolving needs and priorities of Millennials in the UK. This generation is currently navigating both early adulthood and midlife, presenting unique challenges and opportunities for brands. This report underscores the importance of aligning with Millennials’ priorities of financial stability, health, and social wellbeing to effectively engage this key demographic. Millennials are consumers born between 1980-1996. For the research in this report, Millennials are 29-44-year-olds.
Half of Millennials who don’t currently have children don’t want them in the future. Birth rates have been steadily declining over the past decade, and especially among women under 35. Whether driven by a desire to pursue other opportunities, the financial cost of raising a child, or concerns over raising children in modern society, these choices reflect a growing diversity in life priorities.
Millennials have a growing number of financial responsibilities and they report less positive financial wellbeing than all Brits. Many have been left financially scarred from the cost of living crisis and building up financial resilience is a major priority, now and in the future.
Millennials are now firmly in early adulthood and midlife, and the majority are looking forward to the next 10 years. There are opportunities for brands to help Millennials navigate the future, whether that is taking a holistic approach to anti-ageing or creating communities for them around life stages or shared interests to combat loneliness in the future.
For the purposes of this Report, Mintel has used the following definitions:
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
Pay via credit card or invoice (net 30 payment terms)
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Discount automatically applied in basket
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
