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- UK Lotteries Market Report 2024
UK Lotteries Market Report 2024
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This market report features the latest UK lottery market research, with expert analysis on market dynamics, consumer behaviour and the latest launch activity and innovation in the industry. With this UK lotteries market report you’ll get a 360° view of the industry, including market size, market forecast, and market share.
The UK market has retained the gains it made during the COVID-19 pandemic but is struggling to achieve further growth in the face of the cost-of-living crisis. Short-term growth will be limited due to continuing difficult economic conditions, but in the long-term, technology-led innovations will be key for growth.
Almost two-thirds of UK players take part in only one type of lottery game. This highlights the fact that there is significant scope to expand player repertoires. Efforts to do so should target 25-44 year olds initially, as customers in this age group are most open to playing multiple products.
Just under a quarter of all lottery players bought draw tickets or scratch cards both online and in-store in 2023. This suggests that multichannel activity is an area with significant potential for this type of growth.
Purchase Mintel’s full UK Lotteries Market Report 2024 for more analysis on the market and a full breakdown of growth and innovation opportunities.
This report covers all the products offered by the National Lottery, the Health Lottery and other society, charity and local lotteries. Only the National Lottery and lotteries regulated by the Gambling Commission fall within the scope of this report, although other lottery-type games are considered where they impact directly on the market.
This report, written by David Walmsley, a leading leisure industry analyst, delivers in-depth commentary and analysis to highlight current trends in the UK lotteries market and add expert context to the numbers.
Greater multichannel participation and expanded game repertoires can support lottery spending at a time when the player base is no longer in growth.
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