For the most up-to-date market research on the UK lotteries market, take a look at Mintel’s newly published UK Lotteries Market Report 2025
Key Issues Covered in this Report
- The impact of the cost-of-living crisis on lottery play.
- How and where people play lottery games.
- Opportunities and threats emerging from regulatory reform.
- How players can be persuaded to take part in a wider range of games.
- The potential of technology to make retail lottery play more attractive.
UK Lotteries – Current Market Landscape
The UK market has retained the gains it made during the COVID-19 pandemic but is struggling to achieve further growth in the face of the cost-of-living crisis. Short-term growth will be limited due to continuing difficult economic conditions, but in the long-term, technology-led innovations will be key for growth.
UK Lottery Market – Growth Opportunities
Almost two-thirds of UK players take part in only one type of lottery game. This highlights the fact that there is significant scope to expand player repertoires. Efforts to do so should target 25-44 year olds initially, as customers in this age group are most open to playing multiple products.
Just under a quarter of all lottery players bought draw tickets or scratch cards both online and in-store in 2023. This suggests that multichannel activity is an area with significant potential for this type of growth.
Purchase Mintel’s full UK Lotteries Market Report 2024 for more analysis on the market and a full breakdown of growth and innovation opportunities.
Report Scope
This report covers all the products offered by the National Lottery, the Health Lottery and other society, charity and local lotteries. Only the National Lottery and lotteries regulated by the Gambling Commission fall within the scope of this report, although other lottery-type games are considered where they impact directly on the market.
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Expert Analysis from a Leisure Industry Specialist
This report, written by David Walmsley, a leading leisure industry analyst, delivers in-depth commentary and analysis to highlight current trends in the UK lotteries market and add expert context to the numbers.
Greater multichannel participation and expanded game repertoires can support lottery spending at a time when the player base is no longer in growth.
David Walmsley
Research Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for lotteries
- Market dynamics and outlook
- Graph 1: National Lottery sales, by segment, 2018/19-2022/23*
- Graph 2: National Lottery sales, by channel, 2018/19-2022/23*
- Graph 3: CPI inflation rate, 2021-23
- What consumers want and why
- Graph 4: lottery games played, 2020-23
- Graph 5: lottery draw games played, 2020-23
- Graph 6: methods of buying lottery draw tickets, 2022 and 2023
- Graph 7: methods of playing online instant-win games, 2021-23
- Graph 8: lottery habits, 2023
- Graph 9: barriers to playing lottery games in-store, 2023
- Innovation and marketing
- Graph 10: total above-the line, online display and direct mail lottery advertising expenditure, 2019-22
- Graph 11: above-the line, online display and direct mail lottery advertising expenditure, by operator, 2022
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Market Dynamics
- Market size
- Market forecast
- Graph 12: consumer expenditure* on lottery games, 2010/11-2015/16**
- Market segmentation
- Graph 13: National Lottery sales, by segment, 2018/19-2022/23*
- Graph 14: National Lottery sales, by channel, 2018/19-2022/23*
- Market share
- Graph 15: operator shares of lottery sales, 2018/19-2022/23
- Graph 16: People’s Postcode Lottery turnover, 2018-22
- Macro-economic factors
- Graph 17: CPI inflation rate, 2021-23
- Graph 18: expected responses to rising prices, 2023
- Graph 19: Financial Wellbeing Index, 2016-23
- Graph 20: Financial Confidence Index, 2016-23
- Social, environmental and legal factors
- Graph 21: lack of in-store technology as a barrier to retail lottery play, by age, 2023
- Graph 22: number of charities in England and Wales, 2013-23
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What Consumers Want and Why
- Lottery play
- Graph 23: lottery games played, 2020-23
- Graph 24: number of lottery games played, 2023
- Draw games
- Graph 25: lottery draw games played, 2020-2023
- Graph 26: number of lottery draw games played, 2023
- Methods of play
- Graph 27: methods of buying lottery draw tickets, 2022 and 2023
- Graph 28: methods of buying scratchcards, 2023
- Graph 29: methods of playing online instant-win games, 2021-23
- Lottery habits
- Graph 30: lottery habits, 2023
- Graph 31: impulse lottery play, 2023
- Retail barriers
- Graph 32: barriers to playing lottery games in-store, 2023
- Graph 33: barriers to playing lottery games in-store, by games played online, 2023
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Innovation And Marketing Trends
- Launch activity and innovation
- Advertising and marketing activity
- Graph 34: total above-the line, online display and direct mail lottery advertising expenditure, 2019-22
- Graph 35: above-the line, online display and direct mail lottery advertising expenditure, by operator, 2022
- Graph 36: above-the line, online display and direct mail lottery advertising expenditure, by media type, 2022
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Appendix
- Supplementary data
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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