-
- All Industries /
- Travel /
- UK Loyalty in Travel Consumer Report 2025
UK Loyalty in Travel Consumer Report 2025
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
35% of UK travellers are members of one or more travel loyalty programs, while a further 27% express interest in joining one. To convert this interest into membership, it is crucial that travel companies raise awareness of programs, make it quick and easy to sign up to them and offer attainable benefits to occasional travellers.
Environmental pressures are challenging companies to rethink programs that reward frequent travel behaviour. Brands can for example offer rewards for travellers who make greener choices or trial subscription services that offer similar benefits to both frequent and occasional travellers.
Improving customer service and the ease of booking are both crucial for encouraging repeat bookings. AI is playing an important role in these areas, for example by empowering staff with tools to handle inquiries swiftly, and by making booking processes more user-friendly and hyper personalised.
Offering personalised incentives can boost participation in travel loyalty programs and help brands to retain more customers.
Marloes De Vries, Travel Analyst
For the purposes of this Report, Mintel has used the following definitions:
This Report examines the behaviours and attitudes of UK adults concerning loyalty within the travel market, with a special focus on travel loyalty schemes. The Report includes trips in the UK or abroad that include at least one overnight stay for any purpose including holidays and business trips.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
With 53% of hotel guests expressing interest in glamping at a hotel's site, hotels are well-positioned to expand their presence in this growing industry. Interest is particularly strong...
Find out more£ 2,195
The total number of passengers uplifted at UK airports is set to return to pre-pandemic levels for the first time in 2024, with improved economic conditions and increased...
Find out more£ 2,195
Improved financial wellbeing amongst higher earners is set to boost the luxury travel market, driven by increased disposable income and a growing desire for unique experiences. This presents...
Find out more£ 2,195
The cost of living crisis has impacted domestic tourism, as consumers have become more selective about their spending. This has resulted in many people prioritising their main overseas...
Find out more£ 2,195
Despite falling inflation and rising wages, which have eased some pressure on household finances, holiday centre and park visitors remain price-sensitive. Brands can appeal to lower-income households by...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more