2023
9
UK Magazines Market Report 2023
2024-03-04T16:30:07+00:00
REP8DDA80FC_FA71_40BE_ACDB_E12426C42615
2195
171186
[{"name":"Books, Magazines and Newspapers","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/books-magazines-newspapers"}]
Report
en_GB
AI can open up opportunities for magazines to enhance the readers' experience and offer personalisation. Yogita Burke, Cross-category Research Analyst…

UK Magazines Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

Topics Analysed in this Report

  • Magazine readership including format and genre.
  • Magazine purchasing and the impact of the cost-of-living crisis
  • Consumer attitudes towards digital experiences and use of new technologies in the magazine sector.
  • Consumer attitudes towards sustainability and magazines.
  • Launch activity and competitive strategies from magazines.

Magazine Market Research: Overview 

Mintel’s magazine market research reveals that the cost-of-living crisis has led to a growing number of consumers spending less on magazines. Many readers are opting for single-issue print magazines, which can be seen as an affordable luxury and a means to treat themselves, whilst avoiding the financial commitment of subscriptions, particularly during times of managing household financial pressures.

  • One in five adults are spending less on magazines due to the cost-of-living crisis.

Magazine Market Research Trends, Challenges and Opportunities

Provide Readers with Added Value

The growing consumer focus on sustainability will further shift magazine consumption towards online formats and will continue to pose a threat to print magazine formats. E-books and online features that provide added value will gain further traction, such as interactive features unlocking financial incentives.

Young Readers are Open to the Use of AI

While there are mixed feelings and concerns over the future of technology and AI generated content, young magazine readers are significantly more likely to be open to AI generated magazine content, as well as receiving personalised recommendations and advice from magazine website/app AI chatbots. Magazines and publishers can also use surveys to help shape the future of digital experiences and features.

Expert Insights from a Leading Analyst 

This report, written by Yogita Burke, a leading research analyst, delivers in-depth commentary and analysis to highlight the latest magazine market research and add expert context to the numbers.

AI can open up opportunities for magazines to enhance the readers’ experience and offer personalisation.

Yogita Burke
Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities within the magazine sector
    • Market dynamics and outlook
    • Graph 1: the financial confidence index, 2016-23
    • What consumers want and why
    • Graph 2: magazine readership in the last three months, by format, 2021-23
    • Graph 3: paid-for access to magazine website/app content in the last three months, by gender and age group, 2023
    • Graph 4: paid-for access to magazine website/app content in the last three months, by gender, 2023
    • Graph 5: consumer attitudes towards digital innovation for magazines, 2023
    • Innovation
  2. Market Dynamics

    • Macro-Economic Factors
    • Graph 6: the financial wellbeing index, 2016-23
    • Graph 7: the financial confidence index, 2016-23
    • Graph 8: expected money-saving actions as a result of rising prices, 2023
    • Social, environmental and legal factors
  3. What Consumers Want and Why

    • Magazine Readership
    • Graph 9: magazine readership in the last three months, by format, 2021-23
    • Graph 10: magazine readership in the last three months, by generation, 2023
    • Graph 11: magazine readership in the last three months, by genre, 2023
    • Graph 12: magazine readership in the last three months, by genre and format, 2023
    • Magazine purchasing
    • Graph 13: magazine purchasing in the last three months, 2021-23
    • Graph 14: print magazine purchasing in the last three months, 2021-23
    • Graph 15: digital magazine purchasing in the last three months, 2021-23
    • Graph 16: paid for access to magazine website/app content in the last three months, 2021-23
    • The impact of the cost-of-living crisis on magazine purchasing
    • Graph 17: consumer behaviour towards magazine purchasing in the last 12 months due to the cost-of-living crisis, 2023
    • Graph 18: proportion of magazine buyers searching for vouchers for magazines due to the cost of living crisis in the last 12 months, by format, 2023
    • Graph 19: read magazines for information on the cost-of-living crisis, by age, 2023
    • Graph 20: read magazines for information on the cost-of-living crisis, by lifestage, 2023
    • Interests in and attitudes towards digital magazines, magazine websites and apps
    • Graph 21: magazine website/app-based activities of interest, 2023
    • Graph 22: consumer attitudes towards digital innovation for magazines, 2023
    • Sustainability and magazines
    • Graph 23: consumer attitudes and behaviours towards sustainability in the magazine sector, 2023
    • Graph 24: recycling behaviour of print magazine buyers, by generation, 2023
    • Graph 25: consumer interest in buy-back scheme for print magazines, by area, 2023
  4. Innovation

    • Competitive strategies
    • Launch activity and innovation
  5. Brand Research

    • Women’s fashion magazines
    • Graph 26: key metrics for selected women’s fashion magazine brands, 2023
    • Graph 27: attitudes towards and usage of selected brands operating in the women’s fashion magazine market, 2023
    • Graph 28: brand image of selected brands operating in the women’s fashion magazine market, 2023
    • Home/interior magazines
    • Graph 29: key metrics for selected home/interior magazine brands, 2023
    • Graph 30: attitudes towards and usage of selected brands operating in the home/interior magazine market, 2023
    • Graph 31: brand image of selected brands operating in the home/interior magazine market, 2023
  6. Appendix

    • Supplementary data
    • Report Scope and Definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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