Mintel’s magazine market research reveals that the cost-of-living crisis has led to a growing number of consumers spending less on magazines. Many readers are opting for single-issue print magazines, which can be seen as an affordable luxury and a means to treat themselves, whilst avoiding the financial commitment of subscriptions, particularly during times of managing household financial pressures.
Provide Readers with Added Value
The growing consumer focus on sustainability will further shift magazine consumption towards online formats and will continue to pose a threat to print magazine formats. E-books and online features that provide added value will gain further traction, such as interactive features unlocking financial incentives.
Young Readers are Open to the Use of AI
While there are mixed feelings and concerns over the future of technology and AI generated content, young magazine readers are significantly more likely to be open to AI generated magazine content, as well as receiving personalised recommendations and advice from magazine website/app AI chatbots. Magazines and publishers can also use surveys to help shape the future of digital experiences and features.
This report, written by Yogita Burke, a leading research analyst, delivers in-depth commentary and analysis to highlight the latest magazine market research and add expert context to the numbers.
AI can open up opportunities for magazines to enhance the readers’ experience and offer personalisation.
Yogita Burke
Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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