"While longer product lifespans will likely reduce purchasing frequency, it's also a chance to build lasting customer relationships and create recurring value."
Sam Nguyen, Senior Retail Analyst
The market for major domestic appliances (MDA) is largely driven by necessity, with 60% of consumers buying a new item only when their old one breaks. Most appliances have a lifespan of up to ten years, indicating a window for when consumers are likely to re-enter the market.
The biggest threat comes from extended product lifespans reducing the need for new purchases, supported by Right to Repair regulations improving access to spare parts and consumers’ persistent cautious mentality. Meanwhile, broader receptiveness to pre-owned products can make its way into the MDA market over time, directing some sales away from it.
There is a clear opportunity to shift from one-off product sales to ongoing care and support, from integrating remote diagnostic features into appliances to offering dedicated service packages. Beyond the point of sale, physical stores can position themselves as trusted advisory hubs, guiding consumers through repair decisions in a market where reliable service is still difficult to find.
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