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Executive Summary
- Key issues covered in this Report
- Overview
- Opportunities for the major domestic appliances market
- Opportunities coming with Right to Repair
- Driving recycling adoption further
- Aesthetics has a role to play
- Market dynamics and outlook
- Market size & forecast
- Market predictions
- There remains headroom for growth
- Refrigeration takes the lion’s share
- Graph 1: estimated market segmentation for major domestic appliances, 2023
- Store-based specialists continue to lead the fold
- Graph 2: channels to market, 2019-23
- A sluggish housing market
- Graph 3: number of property residential transactions with a value of over £40,000 completed in the UK, 2019-24
- Consumer sentiment: the recovery is continuing
- Graph 4: the financial wellbeing index, 2016-24
- What consumers want and why
- Uptick in purchasing activity
- Graph 5: major domestic appliance purchases, 2020-24
- Samsung is the top choice
- Graph 6: brands purchased, 2021-24
- Online demand remains elevated
- Graph 7: channels of purchase, 2021-24
- But in-store shopping is gradually recovering
- Graph 8: channels of purchase, 2018-24
- Most appliances are purchased out of necessity
- Graph 9: triggers to purchase, 2024
- Affordability is overall the top priority
- Graph 10: important factors for future purchases (1 – most important, 3 – least important), 2024
- Priorities vary by financial situation
- Graph 11: important factors for future purchases for consumers with tight finances (1 – most important, 3 – least important), 2024
- Graph 12: important factors for future purchases for consumers with healthy finances (1 – most important, 3 – least important), 2024
- Over three quarters recycle old appliances
- Graph 13: attitudes and behaviours towards recycling and repairs, 2024
- Less than half own a smart appliance
- Graph 14: attitudes and behaviours towards smart appliances, 2024
- Retailer activity
- Lowering cost barriers for new appliance purchases
- Smarter appliances
- Samsung the star performer
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Market Dynamics
- Market size
- 2023 is another challenging year
- Graph 15: consumer spending on major domestic appliances, 2018-23
- But there are still factors that help cushion the decline
- Market forecast
- A slow recovery is expected
- Reasons for optimism
- But uncertainty remains ahead
- Market segmentation
- Refrigeration takes the largest share
- Graph 16: estimated market segmentation for major domestic appliances, 2023
- An uptick in built-in appliances ownership
- Graph 17: presence of free-standing and built-in appliances in kitchens, 2022 and 2023
- Channels to market
- Store-based specialists continue to lead the fold
- Graph 18: channels to market, 2019-23
- Macro-economic factors
- Inflation is on the wane
- Graph 19: CPI inflation rate, 2022-24
- Real incomes see marginal growth
- Graph 20: CPIH vs Wage growth monthly percentage change, 2020-24
- Interest rates continue to affect consumers’ finances
- Housing transactions drop
- Graph 21: number of property residential transactions with a value of over £40,000 completed in the UK, 2019-24
- Home ownership edges up
- Graph 22: England housing tenure, 2018/19-22/23
- Consumer sentiment: the recovery is continuing…
- Graph 23: the financial wellbeing index, 2016-24
- …and people feel more confident about their financial prospects
- Graph 24: the financial confidence index, 2016-24
- Social, environmental and legal factors
- Right to Repair
- Electrical good recycling reforms
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What Consumers Want and Why
- What they buy
- A notable uptick in purchasing activity
- The affluent lead purchasing activity
- Graph 25: major domestic appliance purchasing activity, by household income, 2021-24
- Kitchen appliances see the sharpest uptick
- Graph 26: major domestic appliance purchases, 2020-24
- Opportunities for low-cost recipes
- Dishwashers as a hallmark of wealth
- Graph 27: major domestic appliance purchases, by household income, 2024
- Uptick seen across most categories
- Graph 28: major domestic appliances purchased in the past three years, 2023 and 2024
- Repertoire analysis of products bought
- Graph 29: repertoire analysis of appliances bought, 2024
- Brands purchased
- Samsung leapfrogs Beko to claim the top position
- Graph 30: brands purchased, 2021-24
- Samsung is the top choice…
- Graph 31: brands purchased – fridges/freezers, 2024
- Graph 32: brands purchased – laundry appliances, 2024
- …for all categories
- Graph 33: brands purchased – cookers, 2024
- Graph 34: brands purchased – dishwashers, 2024
- Channels of purchase
- Two thirds buy online
- Graph 35: channels of purchase, 2018-24
- Wider screens are preferred
- Graph 36: channels of purchase, 2020-24
- But more are returning to stores…
- Graph 37: online purchase, 2020-24
- Graph 38: in-store purchasing, 2020-24
- … including higher earners…
- Graph 39: in-store purchasing, by household income, 2023 and 2024
- …and parents of young kids
- Graph 40: in-store purchasing, by children in household, 2023 and 2024
- Online purchasing grows with number of items bought
- Graph 41: repertoire analysis of appliances bought, by channels of purchase, 2024
- Triggers to purchase
- Most are purchased out of necessity
- Graph 42: triggers to purchase, 2024
- Motivations vary by demographics
- Graph 43: triggers to purchase, by age and household income, 2024
- New movers are keen to upgrade
- Graph 44: triggers to purchase, by time lived in current home, 2024
- City dwellers are the least bound by necessity
- Graph 45: triggers to purchase, by area, 2024
- Necessity is the top driver for most purchases
- Graph 46: triggers to purchase, by appliances purchased, 2024
- Important factors for future purchases
- Affordability is overall the top priority
- Graph 47: important factors for future purchases (1 – most important, 3 – least important), 2024
- Priorities vary by financial situation
- Graph 48: important factors for future purchases for consumers with tight finances (1 – most important, 3 – least important), 2024
- Graph 49: important factors for future purchases for consumers with healthy finances (1 – most important, 3 – least important), 2024
- Younger consumers prioritise style
- Graph 50: top priorities for future purchases (ranking 1), by age and household income, 2024
- Attitudes and behaviours towards major domestic appliances
- Green behaviours
- Three quarters recycle their old appliances
- The need for greater recycling support in urban areas
- Graph 51: recycling perception vs behaviour, by region, 2024
- Repair is prioritised over replacement
- Headroom for growth for smart tech
- Less than half own a smart appliance
- Graph 52: smart appliance ownership and attitudes, by household income, 2024
- Young parents are not too impressed by smart appliances
- Expectations for smart appliances go beyond functionality
- Graph 53: most important factors for future purchases (ranking 1) for appliances buyers thinking most smart appliances are not practical, 2024
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Retailer Activity
- Competitive strategies
- Lowering cost barriers for new appliance purchases
- Sustainability continues to be a lucrative area
- Beyond just products
- Launch activity and innovation
- Smarter appliances
- Next-level convenience
- Energy efficiency becomes more accessible
- Space-saving innovations
- Advertising and marketing activity
- Adspend recovers in 2023
- Graph 54: total above-the-line, online display and direct mail advertising expenditure on major domestic appliances, 2019-23
- Offering a helping hand
- Beko x Finish
- Beyond Techspectations
- Closer than you know
- Life’s Good
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Brand Research
- Samsung the star performer
- Brand map
- Graph 55: attitudes towards and usage of selected brands, 2024
- Bosch consistently high quality, Beko offers good value
- Samsung ethical, Hotpoint accessible
- Indesit affordable, Hisense struggles to differentiate
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Appendix
- Supplementary data – advertising
- Fridge freezers continue to take the largest share of adspend
- TV is the prime advertising channel
- Graph 56: total above-the-line, online display and direct mail advertising expenditure on major domestic appliances, by media type, 2022 and 2023
- LG dominates ATL adspend
- Market forecast data and methodology
- Market size and forecast: underlying data
- Market forecast and prediction intervals (value)
- Forecast methodology
- Report scope and definitions
- Market definition
- Abbreviations and terms
- Methodology
- Consumer research methodology
- Nielsen Ad Intel coverage
Stay ahead of the curve and future-proof your business with Mintel’s UK Major Domestic Appliances Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviours affecting your business. Get a 360° view of the market, including major and small domestic appliances market size, market share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The short-, medium- and long-term impact of the cost-of-living crisis on the major domestic appliances market, including changes in buying behaviours.
- Opportunities from this disruption and how brands are performing and innovating.
- What major domestic appliances are bought and how purchasing activity has changed.
- What brands consumers buy major domestic appliances from
- Reasons why consumer buy their most recent appliance and features consumers would prioritise in their future purchases.
- Consumer interests, with a focus on repairs, recycling and smart appliances.
Major Domestic Appliances Market Overview
As a high-ticket category, major domestic appliances have taken a hit by the ongoing cost-of-living crisis. However, the necessary nature of household appliances means consumers still need to enter the major domestic appliances market to replace their broken items.
- Small domestic appliances market size: Mintel forecasts that consumer spending on major domestic appliances will reach £3.6 billion in 2024.
Major Domestic Appliances Market Trends and Opportunities for Retailers
The rise of ‘Right to Repair’
The introduction of the Right to Repair regulations, whilst reducing the need for new products through extended replacement cycles, also opens new windows to the domestic appliances market. Repair services have emerged as a lucrative revenue stream, providing a lifeline during a time of subdued buying activity among consumers.
- Major domestic appliances market trends: 78% of consumers try to repair their broken appliances before they replace them.
Role of aesthetics
While aesthetics often take a backseat to price and functionality, they still form an important part of the equation, particularly for affluent consumers. Brands can capitalise on this opportunity by giving shoppers online or in-store inspiration on how white goods can help them to express their styles and tastes.
- Small domestic appliances market statistics: 26% of appliance buyers with healthy finances say appealing style is important to their future purchases.
Purchase our UK Major Domestic Appliances Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Consumer Spending Habits for the Home Market Report 2024, or our range of House and Home Market Research.
Brands Featured in the Full Report
Currys, Samsung, Beko, Bosch, LG, Euronics, Hotpoint, Hisence, Indesit, Hisense and many more.
Expert Insights from a Retail Analyst
This report, written by Sam Nguyen, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the major domestic appliances market and add expert context to the numbers.
Download Report SummaryThe category continues to struggle in the current climate, but the necessity nature of many appliances has somewhat cushioned the decline.
Sam Nguyen
Retail Analyst
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