While the impact on value sales is limited, due to the essential nature of these products, the cost-of-living crisis poses an opportunity for more value-led own-label NPD, as private-label allergy innovation remained low in 2023 and skin condition launches are dominated by prestige products.
The increasing experience of skin conditions and allergies will depend on the mitigation of climate change. If adequate action is taken, experience will not rise as expected, which could hinder value growth in the category long term. Brands can stem this threat by working to improve consumer loyalty.
As experience levels increase and consumers become more engaged in both categories, the potential for disruptive brands to enter increases. Allergy brands can take a non-medical, aesthetic approach to allergy remedies, while skin disorder brands can move into gifting and extend into categories beyond skincare (e.g. colour cosmetics).
This report, written by Dionne Officer, delivers in-depth commentary and analysis to highlight current trends in the K skin condition and allergy market and add expert context to the numbers.
Experiences of skin conditions and allergies are relatively high and expected to rise, driven by climate change, but innovation is limited with ample room for NPD.
Dionne Officer
Research Analyst – BPC Innovation
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 2,195
Efficacy and quality are important to consumers, with 56% of UK adults interested in hospital-grade first aid products, rising even higher among young...
Find out more£ 2,195
The large majority of Brits take regular exercise but do so primarily for the good of their health rather than enjoyment of physical activity in itself – in...
Find out more£ 2,195
Brands in the sports nutrition industry that expand beyond their heartland to new functional benefits and mainstream food and drink formats have potential to appeal to both users...
Find out more£ 2,195
In the UK, 63% of OTC users agree that painkillers designed for specific types of pain are more effective than general pain remedies,...
Find out more£ 2,195
The rapid churn of healthy eating trends – at least in the public discourse – makes trying to eat healthily less appealing for half of adults. This poses...
Find out more£ 2,195
In the UK, 63% of OTC users agree that painkillers designed for specific types of pain are more effective than general pain remedies,...
Find out more
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
