The UK medicated skincare and allergy remedies market is experiencing steady growth, driven by increasingly frequent and intense heatwaves, as well as lifestyle factors that contribute to higher rates of skin conditions and treatment-seeking behaviour.
The UK medicated skincare and allergy remedies market is experiencing steady growth, driven by increasingly frequent and intense heatwaves, as well as lifestyle factors that contribute to higher rates of skin conditions and treatment-seeking behaviour. Notably, the use of non-prescription products specifically formulated for sensitive skin has risen significantly, with 24% of consumers reporting use in the last 12 months – a substantial 9% increase compared to 2024.
However, the market faces significant margin pressure as more consumers switch to value-focused own-label products. 52% of OTC allergy remedy users have traded down in the last year. This price-led own-label preference poses the biggest current threat to branded market share and profitability, prompting differentiation via innovation, trust and integration.
Looking ahead, the greatest opportunity lies in embracing holistic, technology-driven management approaches. The fact that 68% of UK acne sufferers already trust AI chatbot advice speaks volumes – digital tools are rapidly reshaping how consumers engage with skin health and accelerating meaningful behaviour change across the category. Emerging innovations like AI diagnostics, personalised skincare and hormone-targeted treatments will pave the way for smarter, more effective prevention and care.
This Mintel Report focuses on consumer experience and treatment of the following skin conditions:
Within the personal care categories of:
This Report also focuses on the consumer experience and management of non-food allergies (eg hay fever, dust, pets), not exclusively related to the skin.
Not included in the scope of this Report are:
Please also note that market size/share data used throughout the Report includes sales of allergy remedy products only. Market size/share data is not available for products aimed at the treatment of skin conditions.
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