2024
9
UK Managing Skin Conditions and Allergies Consumer Report 2024
2024-04-24T09:03:11+01:00
REP65E23FFA_6017_4569_9AB7_D03431BA0E7A
2195
172603
[{"name":"OTC Medications","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/otc-medications"}]
Report
en_GB
Experiences of skin conditions and allergies are relatively high and expected to rise, driven by climate change, but innovation is limited with ample room for NPD. Dionne Officer, Research…

UK Managing Skin Conditions and Allergies Consumer Report 2024

£ 2,195 (Excl.Tax)

Report Summary

While the impact on value sales is limited, due to the essential nature of these products, the cost-of-living crisis poses an opportunity for more value-led own-label NPD, as private-label allergy innovation remained low in 2023 and skin condition launches are dominated by prestige products.

The increasing experience of skin conditions and allergies will depend on the mitigation of climate change. If adequate action is taken, experience will not rise as expected, which could hinder value growth in the category long term. Brands can stem this threat by working to improve consumer loyalty.

As experience levels increase and consumers become more engaged in both categories, the potential for disruptive brands to enter increases. Allergy brands can take a non-medical, aesthetic approach to allergy remedies, while skin disorder brands can move into gifting and extend into categories beyond skincare (e.g. colour cosmetics).

Key Issues Covered in this Report

  • How many people experience skin conditions and allergies.
  • Consumer behaviours related to skin conditions and allergies.
  • Opportunities for brands to disrupt the skin conditions and allergy remedies categories.
  • The impact of climate change on the demand for allergy remedies.
  • How brands can lead with authority to appeal to those experiencing skin conditions.

Expert Analysis from an Industry Specialist

This report, written by Dionne Officer, delivers in-depth commentary and analysis to highlight current trends in the K skin condition and allergy market and add expert context to the numbers.

Experiences of skin conditions and allergies are relatively high and expected to rise, driven by climate change, but innovation is limited with ample room for NPD.

Dionne Officer
Research Analyst – BPC Innovation

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the skin conditions and allergies market
    • Market dynamics and outlook – allergy remedies
    • Graph 1: retail value sales of allergy remedies, by brand, 2022-23
    • What consumers want and why
    • Graph 2: skin conditions experienced in the last 12 months, 2021 vs 2023
    • Graph 3: treatments used for skin conditions in the last 12 months, 2023
    • Graph 4: skin condition and allergy experiencers who have consulted a medical professional about their condition, 2023
    • Graph 5: skin condition and allergy experiencers who would be interested in taking vitamins/supplements to help treat their condition, 2023
    • Graph 6: experience of non-food allergies in the last 12 months, 2021 vs 2023
    • Graph 7: treatments used for non-food allergies in the last 12 months, 2023
    • Graph 8: skin condition and allergy experiencers who get advice about their condition from online forums, 2023
    • Graph 9: skin condition and allergy experiencers who have used an at-home test to investigate their condition, 2023
    • Innovation and marketing
    • Graph 10: BPC launches with skin disorder claims, by beauty price positioning, 2023
  2. Market Dynamics

    • Market size – allergy remedies
    • Graph 11: retail value sales of allergy remedies, 2019-23
    • Market forecast – allergy remedies
    • Market segmentation – allergy remedies
    • Channels to market – allergy remedies
    • Market share – allergy remedies
    • Macroeconomic factors
    • Graph 12: the financial wellbeing index, 2016-23
    • Graph 13: predicted change in the age structure of the UK population, 2023-28
    • Graph 14: sources of facial skincare ingredient information, 2023
  3. What Consumers Want and Why

    • Types of skin conditions experienced
    • Graph 15: skin conditions experienced in the last 12 months, 2021 vs 2023
    • Graph 16: experience of spots and acne, by gender, 2023
    • Graph 17: experience of select skin conditions in the last 12 months, by city vs rural location, 2023
    • Graph 18: experience of non-food allergies, by number of skin conditions experienced, 2023
    • Where skin conditions are experienced
    • Graph 19: where on the body/head skin conditions were experienced in the last 12 months, 2023
    • Graph 20: repertoire of where on the body/head skin conditions were experienced in the last 12 months, 2023
    • Remedies used to treat skin conditions
    • Graph 21: treatments used for skin conditions in the last 12 months, 2023
    • Sought-after claims when choosing skin condition remedies
    • Graph 22: sought-after claims when choosing non-prescription and non-OTC treatments for a skin condition, 2023
    • Graph 23: % who look for dermatologist-approved claims when choosing non-prescription and non-OTC treatments for a skin condition, by gender, 2023
    • Diagnosing and tracking skin conditions
    • Graph 24: % who have experienced a skin condition and agree that it is difficult to track what causes skin conditions to flare up, by age, 2023
    • Skin condition treatment behaviours
    • Graph 25: behaviours related to skin condition treatment, 2023
    • Attitudes towards skin conditions in advertising
    • The experience and treatment of non-food allergies
    • Graph 26: experience and treatment of non-food allergies in the last 12 months, 2023
    • Graph 27: experience of non-food allergies in the last 12 months, 2021 vs 2023
    • Graph 28: treatments used for non-food allergies in the last 12 months, 2023
    • Graph 29: % of non-food allergy sufferers who rested/did nothing to treat their condition, by age, 2023
    • Graph 30: experience of non-food allergies in the last 12 months, by city vs rural location, 2023
    • Advice sought when experiencing non-food allergies
    • Graph 31: % of allergy experiencers who have used an at-home test to investigate a non-food allergy, by age, 2023
    • Treating non-food allergies
    • Graph 32: treatment of non-food allergies, 2023
    • Severity of allergies
  4. Innovation And Marketing Trends

    • Skin condition launch activity and innovation
    • Graph 33: BPC launch activity carrying skin disorder claims, by category*, 2019-23
    • Graph 34: BPC launch activity carrying skin-barrier-related claims*, 2019-23
    • Graph 35: BPC launches with skin disorder claims, by beauty price positioning, 2023
    • Allergy remedy launch activity and innovation
    • Graph 36: new product development in the allergy relief sub-category, by format type, 2019- 23
    • Advertising and marketing activity
  5. Appendix

    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

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