UK Managing Skin Conditions and Allergies Consumer Report 2024
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While the impact on value sales is limited, due to the essential nature of these products, the cost-of-living crisis poses an opportunity for more value-led own-label NPD, as private-label allergy innovation remained low in 2023 and skin condition launches are dominated by prestige products.
The increasing experience of skin conditions and allergies will depend on the mitigation of climate change. If adequate action is taken, experience will not rise as expected, which could hinder value growth in the category long term. Brands can stem this threat by working to improve consumer loyalty.
As experience levels increase and consumers become more engaged in both categories, the potential for disruptive brands to enter increases. Allergy brands can take a non-medical, aesthetic approach to allergy remedies, while skin disorder brands can move into gifting and extend into categories beyond skincare (e.g. colour cosmetics).
This report, written by Dionne Officer, delivers in-depth commentary and analysis to highlight current trends in the K skin condition and allergy market and add expert context to the numbers.
Experiences of skin conditions and allergies are relatively high and expected to rise, driven by climate change, but innovation is limited with ample room for NPD.
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.