While the impact on value sales is limited, due to the essential nature of these products, the cost-of-living crisis poses an opportunity for more value-led own-label NPD, as private-label allergy innovation remained low in 2023 and skin condition launches are dominated by prestige products.
The increasing experience of skin conditions and allergies will depend on the mitigation of climate change. If adequate action is taken, experience will not rise as expected, which could hinder value growth in the category long term. Brands can stem this threat by working to improve consumer loyalty.
As experience levels increase and consumers become more engaged in both categories, the potential for disruptive brands to enter increases. Allergy brands can take a non-medical, aesthetic approach to allergy remedies, while skin disorder brands can move into gifting and extend into categories beyond skincare (e.g. colour cosmetics).
Key Issues Covered in this Report
- How many people experience skin conditions and allergies.
- Consumer behaviours related to skin conditions and allergies.
- Opportunities for brands to disrupt the skin conditions and allergy remedies categories.
- The impact of climate change on the demand for allergy remedies.
- How brands can lead with authority to appeal to those experiencing skin conditions.
Expert Analysis from an Industry Specialist
This report, written by Dionne Officer, delivers in-depth commentary and analysis to highlight current trends in the K skin condition and allergy market and add expert context to the numbers.
Experiences of skin conditions and allergies are relatively high and expected to rise, driven by climate change, but innovation is limited with ample room for NPD.
Dionne Officer
Research Analyst – BPC Innovation
Collapse All
-
- Key issues covered in this Report
-
Executive Summary
- Opportunities for the skin conditions and allergies market
- Market dynamics and outlook – allergy remedies
- Graph 1: retail value sales of allergy remedies, by brand, 2022-23
- What consumers want and why
- Graph 2: skin conditions experienced in the last 12 months, 2021 vs 2023
- Graph 3: treatments used for skin conditions in the last 12 months, 2023
- Graph 4: skin condition and allergy experiencers who have consulted a medical professional about their condition, 2023
- Graph 5: skin condition and allergy experiencers who would be interested in taking vitamins/supplements to help treat their condition, 2023
- Graph 6: experience of non-food allergies in the last 12 months, 2021 vs 2023
- Graph 7: treatments used for non-food allergies in the last 12 months, 2023
- Graph 8: skin condition and allergy experiencers who get advice about their condition from online forums, 2023
- Graph 9: skin condition and allergy experiencers who have used an at-home test to investigate their condition, 2023
- Innovation and marketing
- Graph 10: BPC launches with skin disorder claims, by beauty price positioning, 2023
-
Market Dynamics
- Market size – allergy remedies
- Graph 11: retail value sales of allergy remedies, 2019-23
- Market forecast – allergy remedies
- Market segmentation – allergy remedies
- Channels to market – allergy remedies
- Market share – allergy remedies
- Macroeconomic factors
- Graph 12: the financial wellbeing index, 2016-23
- Graph 13: predicted change in the age structure of the UK population, 2023-28
- Graph 14: sources of facial skincare ingredient information, 2023
-
What Consumers Want and Why
- Types of skin conditions experienced
- Graph 15: skin conditions experienced in the last 12 months, 2021 vs 2023
- Graph 16: experience of spots and acne, by gender, 2023
- Graph 17: experience of select skin conditions in the last 12 months, by city vs rural location, 2023
- Graph 18: experience of non-food allergies, by number of skin conditions experienced, 2023
- Where skin conditions are experienced
- Graph 19: where on the body/head skin conditions were experienced in the last 12 months, 2023
- Graph 20: repertoire of where on the body/head skin conditions were experienced in the last 12 months, 2023
- Remedies used to treat skin conditions
- Graph 21: treatments used for skin conditions in the last 12 months, 2023
- Sought-after claims when choosing skin condition remedies
- Graph 22: sought-after claims when choosing non-prescription and non-OTC treatments for a skin condition, 2023
- Graph 23: % who look for dermatologist-approved claims when choosing non-prescription and non-OTC treatments for a skin condition, by gender, 2023
- Diagnosing and tracking skin conditions
- Graph 24: % who have experienced a skin condition and agree that it is difficult to track what causes skin conditions to flare up, by age, 2023
- Skin condition treatment behaviours
- Graph 25: behaviours related to skin condition treatment, 2023
- Attitudes towards skin conditions in advertising
- The experience and treatment of non-food allergies
- Graph 26: experience and treatment of non-food allergies in the last 12 months, 2023
- Graph 27: experience of non-food allergies in the last 12 months, 2021 vs 2023
- Graph 28: treatments used for non-food allergies in the last 12 months, 2023
- Graph 29: % of non-food allergy sufferers who rested/did nothing to treat their condition, by age, 2023
- Graph 30: experience of non-food allergies in the last 12 months, by city vs rural location, 2023
- Advice sought when experiencing non-food allergies
- Graph 31: % of allergy experiencers who have used an at-home test to investigate a non-food allergy, by age, 2023
- Treating non-food allergies
- Graph 32: treatment of non-food allergies, 2023
- Severity of allergies
-
Innovation And Marketing Trends
- Skin condition launch activity and innovation
- Graph 33: BPC launch activity carrying skin disorder claims, by category*, 2019-23
- Graph 34: BPC launch activity carrying skin-barrier-related claims*, 2019-23
- Graph 35: BPC launches with skin disorder claims, by beauty price positioning, 2023
- Allergy remedy launch activity and innovation
- Graph 36: new product development in the allergy relief sub-category, by format type, 2019- 23
- Advertising and marketing activity
-
Appendix
- Market forecast data and methodology
- Report scope and definitions
- Methodology
Mintel: Market Intelligence Made Easier
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
For further information about our research and analysis methods, visit our helpdesk.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 1,495 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
