2021
9
UK Managing Skin Conditions and Allergies Market Report 2021
2021-07-07T04:14:21+01:00
OX1046021
2195
140074
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Report
en_GB
“The pandemic has had a direct effect on the experience of both allergies and skin conditions. Whilst both segments are needs-driven, lockdowns and the wearing of masks has reduced exposure…

UK Managing Skin Conditions and Allergies Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the UK Managing Skin Conditions and Allergies market, including the behaviours, preferences and habits of the consumer.

Experience of skin conditions remained steady from 2019 to 2021, whilst experience of non-food allergies declined; the most prevalent allergy – seasonal – fell from 45% in 2019 to 39% in 2021. Although the wearing of masks has given rise to irritation and skin breakouts (termed ‘maskne’), when it comes to seasonal allergies, face coverings have contributed to a reduction in symptoms through 2020 by reducing exposure to pollen.

As such, the COVID-19 pandemic has resulted in smaller than usual growth for the allergy medication market value of OTC allergy remedies, but stronger growth is expected in following years as social restrictions ease and pollution levels again rise to pre-pandemic levels – exacerbating the symptoms of hay fever, the leading nonfood allergy in the UK.

A threat to the allergy remedy segment comes from reduced innovation. There will likely be a number of first-time hay fever sufferers, or experience of more severe symptoms driving existing sufferers of hay fever towards remedies, and yet product innovation in this area has slowed significantly and may not meet the needs of a new audience. Interest in prevention and natural formulas is high and could be an opportunity for brands.

Opportunities for brands operating in the skin conditions space come from the wearing of face masks. The new normalcy of mask-wearing (expected to continue for some even after the pandemic has subsided) has already given rise to launches from high-end brands that specifically target ‘maskne’, and future innovation is expected from mass market and discount brands as awareness grows to broaden appeal.

Read on to discover more details or take a look at all of our UK Beauty, Personal Care and Toiletries market research.

Quickly understand

  • Impact of COVID-19 on skin conditions and allergies.
  • Experience of skin conditions in the last 12 months.
  • Treatment and management of skin conditions in the last 12 months.
  • Triggers for skin conditions.
  • Experience and treatment of non-food allergies in the last 12 months.
  • Attitudes towards allergies and allergy remedies.

Covered in this report

Skin Condition Brands: Piriteze, Benadryl, Beconase, Clarityn, Stérimar, Pirinase, Opticrom, Phenergan, 111 Skin, Disciple, Beauty Kitchen, Miaderma, E45, Dermalex, Doublebase, SLMD.

Expert analysis from a specialist in the field

Written by Lucy Cornford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pandemic has had a direct effect on the experience of both allergies and skin conditions. Whilst both segments are needs-driven, lockdowns and the wearing of masks has reduced exposure to pollen – reducing need for OTC hay fever remedies – but face coverings are causing skin irritation and breakouts (ie ‘maskne’). As society reopens, increased movement will impact pollen levels and drive demand for OTC allergy relief, and brands would benefit from igniting NPD in this area; particularly for more natural-based solutions that can alleviate content concerns. Growing acceptance and conversation around skin conditions is expected to fuel interest in dedicated BPC products, and more expert-led launches can add credence to the segment.
Lucy Cornford
BPC Content Manager EMEA

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
    • Excluded
  2. Executive Summary

    • Impact of COVID-19 on allergy remedies
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on OTC allergy remedies, 2021
    • The market
    • Allergy remedies see slower growth in 2020
      • Figure 2: UK retail value sales forecast of allergy remedies, 2016-26
    • Companies and brands
    • GSK’s Piri brands see mixed results
      • Figure 3: UK retail value sales of OTC allergy remedies, by brand, 2021
    • The consumer
    • ‘Maskne’ increases experience of spots and need for dedicated solutions
      • Figure 4: Skin conditions experienced in the last 12 months, 2019 – 2021
    • Consumers scale back on professional help for skin conditions
      • Figure 5: Treatment of skin conditions in the last 12 months, 2021
    • Most adopt regular skin condition management routines over reactionary care
      • Figure 6: How skin condition is managed, 2021
    • Stress the benefits of sensory care
      • Figure 7: Factors contributing to triggering of skin conditions, 2021
    • COVID-19 precautions reduce allergy experience
      • Figure 8: Experience and treatment of non-food allergies in the last 12 months, 2021
    • Engage consumers to boost understanding
      • Figure 9: Attitudes towards allergies and allergy remedies, 2021
  3. Issues and Insights

    • COVID-19 precautions (temporarily) reduce need for allergy relief…
    • …but increase potential for dedicated skin condition NPD
    • Skin condition products gain credence
  4. The Market – Key Takeaways

    • COVID-19 challenges value growth of allergy remedies
    • Online and grocery channels benefit from shift in buying behaviours
    • Normalised mask-wearing provides opportunities for skin condition brands
  5. Market Size and Forecast – Allergy Remedies

    • COVID-19 restrictions slow need for hay fever remedies
      • Figure 10: Short-, medium- and long-term impact of COVID-19 on OTC allergy remedies, 2021
    • Steady growth of allergy remedies expected
      • Figure 11: UK retail value sales of OTC allergy remedies, 2016-26
    • 2021 will still see muted growth
      • Figure 12: UK retail value sales forecast of allergy remedies, 2016-26
    • Market drivers and assumptions
      • Figure 13: Key drivers affecting Mintel’s market forecast, 2016-25
    • Forecast methodology
  6. Channels to Market – Allergy Remedies

    • Grocery multiples and online benefit as pandemic ‘go-to’ channels
      • Figure 14: UK retail value sales of OTC allergy remedies, by outlet type, 2018-20
  7. Market Drivers

    • Climate change will continue to elevate hay fever experience
    • Air pollutants exacerbate seasonal allergies
    • Conversation grows around the gut microbiome and allergy development
    • The normalisation of face coverings provides NPD opportunities for specialised skincare
    • Social media x skin conditions
  8. Companies and Brands – Key Takeaways

    • COVID-19 inspires skin conditions NPD
    • Take the digital path for skin conditions
    • Allergy relief can grow with natural focus
  9. Market Share – Allergy Remedies

    • GSK’s Piri brands see mixed results
      • Figure 15: Retail value sales of allergy remedies, by brands, 2020-21
    • Stérimar benefits from natural proposition
  10. Launch Activity and Innovation

    • Skin conditions
    • NPD moves away from ‘appearance-driven’ BPC categories in 2020…
      • Figure 16: Proportion of NPD in the BPC sector carrying skin disorders claims, by category, 2016- 21
    • …but gains inspiration from the pandemic with anti-‘maskne’ innovations
      • Figure 17: Examples of BPC product launches promoting effect against ‘maskne’, 2020-21
    • Skin conditions get personal
      • Figure 18: Skin + Me process, 2021
    • Newer healthcare innovations target eczema with convenience and strength
      • Figure 19: Examples of topical products for eczema launched within the healthcare sector, 2019-21
      • Figure 20: Doublebase Diomed DrySkin Emollient (Diomed Herbals), 2020
    • Celebrity dermatologist extends skincare launch to UK
      • Figure 21: SLMD skincare line, 2021
    • Allergy remedies
    • Non-ingested formats benefit from reduced segment NPD
      • Figure 22: New product development in the allergy relief sub-category, by format type, 2016- 21
  11. Advertising and Marketing Activity

    • Adspend for skin condition products plummet
      • Figure 23: Total above-the line, online display and direct mail advertising expenditure on skin condition products, by media type, 2016- 21
    • Allergy remedies turn to digital
      • Figure 24: Total above-the line, online display and direct mail advertising expenditure on allergy remedies, by media type, 2016- 21
    • Nielsen Ad Intel coverage
  12. The Consumer – Key Takeaways

    • COVID-19 measures increase experience of breakouts…
    • …but decrease experience of non-food allergies
    • Limited access to professionals tempts consumers towards natural/home remedies
  13. Impact of COVID-19 on Consumer Behaviour

    • Vaccine roll-out improves consumer confidence
      • Figure 25: Worry and extreme worry about the risk of being exposed to COVID-19, 2020-21
    • Healthcare spend plateaus
      • Figure 26: Spend on healthcare products compared with before COVID-19, 2021
  14. Experience of Skin Conditions

    • ‘Maskne’ increases experience of spots
      • Figure 27: Skin conditions experienced in the last 12 months, 2019 and 2021
    • Allergic reactions in skin decline
  15. Treating and Managing Skin Conditions

    • Consumers scale back on professional help…
      • Figure 28: Treatment of skin conditions in the last 12 months, 2019 and 2021
    • …and adopt a more natural approach
    • Most adopt regular skin management routines over reactionary care
      • Figure 29: How skin condition is managed, 2021
    • Don’t touch the diet
  16. Factors Impacting Skin Conditions

    • Stress the benefits…
      • Figure 30: Factors contributing to triggering of skin conditions, 2021
    • …of sensory care
    • Keep it hygienic and clean
  17. Experience and Treatment of Non-food Allergies

    • COVID-19 precautions reduce allergy experience…
      • Figure 31: Experience and treatment of non-food allergies in the last 12 months, 2021
    • …and access to some medical treatments
    • Consumers are taking greater interest in what they consume
  18. Attitudes towards Allergies and Allergy Remedies

    • Engage consumers to boost understanding…
      • Figure 32: Attitudes towards allergies and allergy remedies, 2021
    • Prevention over cure
  19. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
    • Forecast methodology
  20. Appendix – Companies and Brands

      • Figure 33: NPD index for BPC products carrying skin disorders claims (2016=100), 2016-20
      • Figure 34: NPD index for skin conditions sub-category in healthcare sector (2016=100), 2016-20
      • Figure 35: NPD index for allergy relief sub-category (2016=100), 2016-20

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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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