UK Managing Stress and Wellbeing Consumer Report 2023

To understand the broader industry trends within the UK mental wellness market, purchase our complete consumer report. The report features information on consumer attitudes and insights, information on what consumers want and why, and expert recommendations for growth opportunities in the UK wellness market and stress management industry that will resonate with consumers. 

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Issues Covered in this Report

• Factors contributing to wellbeing, including finances amid the cost-of-living crisis.
• How stress impacts sleep and the lifestyle changes/products consumers would try to improve their sleep.
• The differences in the experience of stress between genders, what causes stress, and how brands can react.
• How brands can increase the appeal of wellbeing ingredients, including CBD and adaptogens.
• How brands can overcome consumer perception that wellbeing claims have become a marketing gimmick via substantiation and scientifically-backed claims.

UK Mental Wellbeing and Stress Relief – What consumers want and why

Financial concerns create stress

In total, four in five UK adults have experienced stress in the last year, with finance, physical health, and mental health the primary causes. Almost two-thirds of UK adults who say their stress level has worsened in the last 12 months also say their finances have caused them stress. Brands may struggle to provide meaningful financial relief to consumers, but efforts to make savvy shopping simple can remove budgeting stress from consumer minds.

Sleep quality a significant priority

Sleep quality has a ripple effect, with a lack of good sleep causing issues like brain fog. Brands that help consumers improve their sleep, or regulate their circadian rhythms, will therefore appeal. This is particularly relevant when it comes to helping consumers unplug, as 30% of UK adults would be interested in limiting their screen time before bed to improve their sleep.

Wellbeing fatigue a potential issue

Over half of UK adults agree wellbeing claims have become a marketing gimmick. Renewing interest in more established wellbeing concepts such as CBD and mindfulness will be key, as well as helping consumers discover the potential benefits of emerging ingredients and concepts, including adaptogens and neurocosmetics.

Our full report contains a deeper examination of consumer attitudes towards managing stress and wellbeing, including the key factors affecting consumers, and key innovation and marketing trends in the wellness sector.

Additional Features Included with your Purchase

• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
• Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Analysis from an Industry Specialist

This report, written by Georgia Stafford, a leading BPC analyst, delivers in-depth commentary and analysis to highlight current trends in the UK mental wellness market and add expert context to the numbers.

Consumers are overwhelmed in a market crowded with wellbeing claims, leading to distrust, which brands can remedy with guidance and education.

Georgia Stafford
Beauty & Personal Care Analyst