UK Meat Substitutes – Market Dynamics 2025
2025 saw the market's decline continue. Building confidence in their nutritional proposition and eating experience is critical to unlock emerging opportunities.
Trusted by leading global brands
Collapse All
-
THE MARKET
- Snapshot – market size and forecast
- Weak consumer confidence keeps food spend under scrutiny
- Graph 1: financial wellbeing and confidence indices, 2019-25
- Strong consumer interest in healthy eating
- Graph 2: how often people try to eat healthily, 2018-25
- Sustainability remains pertinent
- Leading grocers’ commitments to plant-based vary…
- …with many not updating on progress
- Market size and forecast
- Market size and forecast of meat substitutes
- Graph 3: [no title]
- Quorn retains lead in meat substitutes
- Graph 4: leading brands’ sales in the meat substitutes retail market, by value, 2022/23-2024/25
- Tofoo Co and THIS buck decline
-
THE CONSUMER
- Address uncertainty around nutrition
- Build confidence in meat substitutes’ nutrition
-
PRODUCT, INNOVATION AND MARKETING
- Tofu attracts growing NPD
- Eating experience is a key theme in 2025 marketing
-
APPENDIX
- Report scope
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Retail sales and forecast for meat substitutes
- Retail sales and forecast of breakfast cereals – volumes
- Graph 5: [no title]
- Market forecast and prediction intervals – value
- Market forecast and prediction intervals – volume
- Leading brands’ value sales – meat substitutes
- Leading brands’ volume sales – meat substitutes
- The consumer
- Consumer research questions
- Consumer research methodology
- UK meat eating habits
- Graph 6: meat eating habits, 2019-2025
- UK generation groups
- Other data source methodologies
- Nielsen Ad Intel coverage
- Abbreviations
This Market Dynamics report features market data taken from Mintel’s UK Meat Substitutes Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK meat alternatives market. The full report is available to purchase here.
£ 495 excl. Tax
Secure direct checkout
Instant PDF download
Portal access included
Need help deciding?
Get in touch
Trusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
