Stay ahead of the curve and future-proof your business with Mintel’s UK Meat Substitutes Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest meat substitutes research, trends and consumer behaviours affecting your business. Get a 360° view of the meat substitute industry including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.Â
The income squeeze has continued to exert pressure on the meat substitute market, with sales falling steeply in 2023. The relative affordability of processed meat, vegetables and legumes compared to meat substitutes will have curbed the appeal of meat substitutes.
Better-for-you holds wide appeal
Perceptions that eating less meat is better for your health are among key drivers behind the meat reduction trend. This strong expectation of healthiness points to a pressing need for brands to ensure that the nutritional credentials of their products hold up to scrutiny.
Allay concerns about processing
Meat substitute products have been called out in the recent dialogue about ultra-processed foods. This points to a pressing need for brands to address such concerns and demonstrate an openness about the manufacturing process to keep consumers engaged with the meat substitute industry.
Purchase our UK Meat Substitute Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our A Year of Innovation in the Meat Substitute and Eggs Report 2023, or our range of Meat Alternatives Market Research.
Holland and Barrett, ASDA, Better Nature, Planted, Biffs, Heinz, Tender’lish, Happiee!, Heura, VFC.
This report, written by Isabelle Shilling, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the meat substitute industry and add expert context to the numbers.
Sales continued to fall steeply in 2023. Highlighting sustainable credentials and clean-label positioning will be opportunity areas for the category moving forward.
Isabelle Shilling
Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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