Stay ahead of the curve and future-proof your business with Mintel’s UK Men’s Haircare and Skincare Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry, alongside data-driven recommendations. Get a 360° view of the men’s haircare industry including market size, share and forecasted growth to help you align your business strategy with your audiences’ needs.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- How usage patterns have shifted in men’s haircare industry and men’s skincare market.
- The impact of the rising cost of living on how men shop for haircare and skincare.
- The rise of treatment products in the men’s haircare industry.
- How brands can respond to the downward pressure on price in the men’s grooming market.
- How brands can drive usage frequency in men’s haircare and men’s skincare market by tapping into health priorities
Men’s Grooming Market Outlook
The cost of living crisis is driving trade-down behaviours amongst men in the haircare and skincare market. Whilst financial pressures persist, both men’s haircare and men’s skincare market will benefit from value growth. Haircare will outperform facial skincare, but growth will be driven by post-pandemic recovery. In the full report, Mintel outlines ways in which packaging innovation will help brands to combat savvy behaviours such as less product with each usage occasion.
- Men’s skincare market size: The sector showcased resilience during the pandemic, but spend on skincare is set to plateau by 2025 to an estimated £119 million.
- Men’s skincare market share: L’Oréal Men Expert is one of the leading brands in the men’s skincare market, claiming 39% of retail value sales in 2022.
Men’s Grooming Market Trends and Innovation Opportunities
Reliance on loyalty schemes
A focus on price poses a threat to men’s haircare and men’s skincare market, as savvy shopping behaviours remain prevalent. Mintel’s analysis reveals there is room for opportunity to leverage loyalty schemes and subscription services to deter men from switching brands. Brands can tailor loyalty rewards to better appeal to men while also utilising subscription services to provide value for money with long-term discounts and convenience.
Interest in fast-acting treatments
A further opportunity that Mintel identifies within the men’s haircare industry is innovation in fast-acting treatments. There is room to drive usage through convenience, as often a barrier to treatment product usage is that they can be time-consuming to use. Within women’s haircare, there has been a wealth of innovation in fast-acting treatments, signalling room for men’s haircare industry to follow suit.
To learn how to connect with your audience, purchase our full UK Men’s Haircare and Skincare Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Leading Brands in the Major Domestic Appliances Market
Co%, head & Shoulders, Alpecin, Got2b, L’Oréal Men Expert, Shockwaves, Fudge Urban, Brylcreem, NIVEA For Men Bull Dog Rock Face Super Facialist.
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Expert Insights from a BPC Analyst
This report, written by Maddie Malone, a leading analyst in the BPC industry, delivers in-depth commentary and analysis to highlight current trends in the men’s skincare market and add expert context to the numbers.
Men’s haircare and facial skincare benefitted from expected value growth in 2022, boosted by inflationary price rises. Brands can combat savvy shopping behaviours amid the current income squeeze and strive to add value in ways beyond price, whether this be around purchase experience or loyalty rewards, for example. Innovation in the beardcare/moustache segment presents an opportunity moving forward as facial hair becomes increasingly common. Products which incorporate added skincare benefits or have an appealing scent will likely appeal.”
Maddie Malone
Beauty and Personal Care