2022
9
UK Men’s Health Market Report 2022
2022-10-22T04:06:14+01:00
OX1100539
2995
156767
[{"name":"Health and Wellbeing","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing"},{"name":"Men","url":"https:\/\/store.mintel.com\/industries\/demographics\/men"}]
Report
en_GB
“Rapidly rising inflation and the effect it is having on household finances will have unavoidable implications for men’s health. Financial concerns will be exacerbated, putting many under increased stress, while…

UK Men’s Health Market Report 2022

$ 2,995 (Excl.Tax)

Description

The UK Men’s Health Market Report identifies the state of men’s physical and mental health, factors that cause men to experience stress and anxiety and the impact of the cost of living crisis on the men’s health market. This report covers the UK men’s health market size, market forecast, market segmentation and future men’s health market trends.

Current Landscape of the Men’s Health Market

High inflation is having a serious and direct impact on consumers’ budgets and will have a knock-on effect on British lifestyles and the men’s health market. The cost of living crisis will cause increased financial difficulty for millions of men, with noticeable implications for their physical and mental health. Mintel’s men’s health market report confirms that financially struggling males are significantly more likely to report poor physical and mental health than those in more secure financial positions.

 

Men’s Health Market Share and Key Industry Trends

The income squeeze also means male consumers will have to reconsider their priorities and make tough purchasing decisions. Brands that operate in the men’s health market can help them navigate the current economic situation by offering cheaper and healthier options where possible. Fitness clubs and supermarkets could help by reducing, or even just locking, prices on healthy food and drink options and exercise memberships. This will display a concerted effort to help customers make the best choices for their health through difficult times.

  • 50% of UK males describe their physical health as ‘somewhat healthy’.
  • 31% of UK males agree that their finances cause them ‘stress’ or ‘anxiety’.
  • 82% of UK males agree that they would only go to the doctors if they felt ‘really unwell’.
  • 12% of men agree that they would feel uncomfortable talking to a doctor about their mental health.

 

Future Men’s Health Market Trends

Future opportunities in the men’s health market will be dominated by products and services that can improve male mental health. For example, campaigns that destigmatise mental health and provide tailored support for male-specific concerns, such as managing finances and relationship support, while being integrated with general stress and wellbeing support.

To discover more about the UK Men’s Health Market Report 2022, read our UK Attitudes Towards Eating Healthy Market Report 2022or take a look at our extensive Health and Wellness Market Research.

 

Quickly Understand

  • Men’s health market trends and factors that are impacting the men’s health market.
  • State of men’s physical and mental health and how the cost of living has impacted that.
  • The factors causing men to experience stress and anxiety.
  • Health areas of focus for men and men’s approach to their health.
  • Males’ openness to talk about health issues with a doctor.
  • Explores the men’s health market share and size.

 

Covered in this Report

Brands: CALM, Joe Wicks, Dave, Better Help, Mindler, Gymshark.

 

Expert Analysis from a UK Health Market Specialist

This report, written by Francesca Smith, a leading analyst in the Health and Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends in the UK men’s health market and add expert context to the numbers.

Rapidly rising inflation and the effect it is having on household finances will have unavoidable implications for men’s health. Financial concerns will be exacerbated, putting many under increased stress, while the focus on price will mean some consumers have to opt for cheaper, and typically less healthy, choices. Although it is becoming increasingly difficult for brands to lower prices, any support they can give to males to navigate the cost of living crisis will prove they are serious about supporting men’s health.”

Francesca Smith
Research Analyst

 

Table of Contents

  1. Overview

      • Key issues covered in this Report
      • Executive Summary

          • The market
            • The UK population is ageing
              • Figure 1: UK population, by age, 1980-2060
            • Households are being hit by rising inflation
              • Figure 2: Issues faced by households in the last two months, 2022
            • Financial wellbeing is dropping and will impact Brits’ health
              • Figure 3: Household financial wellbeing index, 2016-22
            • Males are living longer, but many in poor health
              • Figure 4: Cohort life expectancy at birth, by gender, UK, 1982-2062
            • The consumer
              • Seven in 10 men are physically healthy
                • Figure 5: State of men’s physical health, 2022
              • Most men have good mental health
                • Figure 6: State of men’s mental health, 2022
              • Finances are the top cause of stress for men
                • Figure 7: Factors influencing males’ experience of stress and anxiety, 2022
              • Men are prioritising sleep
                • Figure 8: Health areas of focus for men, 2022
              • Males are putting off going to the doctors
                • Figure 9: Male health behaviours, 2022
              • Most males are comfortable with discussing most health issues with a doctor
                • Figure 10: Level of comfort discussing health issues with a doctor, 2022
              • Smart trackers of most interest to men
                • Figure 11: Interest in health aids, 2022
            • Issues and Insights

              • Cost-of-living crisis threatens to push more males into poor health
                • Males need to sharpen up on realities of health
                  • It’s time for tailored mental health support for young males
                  • Market Drivers

                    • UK population growth projected to slow over the next two decades
                      • Figure 12: UK population, 1992-2042
                    • The UK’s ageing population puts increasing pressure on health and social care
                      • Figure 13: UK population, by age, 1980-2060
                    • The cost-of-living crisis will impact the population’s health
                      • Households are feeling the impact of rising costs…
                        • Figure 14: Issues faced by households in the last two months, 2022
                      • …and financial wellbeing has fallen from the highs of 2021
                        • Figure 15: Household financial wellbeing index, 2016-22
                      • Unemployment is at near-50-year low…
                        • …but consumer spending power will still be curbed
                        • Male Health Factors

                          • Men are living longer, but are not necessarily healthier
                            • Figure 16: Cohort life expectancy at birth year, by gender, UK, 1982-2062
                          • Obesity among men is a key concern
                            • Figure 17: Male overweight and obesity prevalence, by age, England, 2022
                          • Addressing male mental health is crucial
                            • Figure 18: Age-standardised suicide rate, by gender, England and Wales, 2001-21
                        • Men’s Physical Health

                          • Most men are in good physical health
                            • Figure 19: State of men’s physical health, 2022
                          • Technological aids for the elderly can help ease pressures on health and social care
                              • Figure 20: State of men’s physical health, by age, 2022
                            • An unavoidable link between financial and physical health
                              • Figure 21: State of men’s physical health, by financial situation, 2022
                          • Men’s Mental Health

                            • An encouraging number of males have very good mental health
                              • Figure 22: State of men’s mental health, 2022
                            • Older adults feel mentally healthy
                              • Figure 23: State of men’s mental health, by age, 2022
                            • Mental and physical health are intrinsically related
                              • Figure 24: State of men’s mental health, by the state of their physical health, 2022
                          • Factors Influencing Experience of Stress and Anxiety

                            • Finances are the top stressor, particularly for Millennials and Gen X
                              • Figure 25: Factors influencing males’ experience of stress and anxiety, 2022
                            • Brands need to do what they can to support consumers through the cost-of-living crisis
                              • Mental health concerns rise among lower-income individuals
                                • Figure 26: Finances and mental health as a cause of stress and anxiety for men, by household income, 2022
                              • Young males have long list of anxieties
                                • Figure 27: Selected causes of stress and anxiety for males, by age, 2022
                              • Opportunity for relationship support for young males
                              • Health Areas of Focus

                                • Sleep is the top priority for many males
                                  • Figure 28: Health areas of focus for men, 2022
                                • Health and fitness brands should expand their offering to be inclusive of beginners
                                  • Figure 29: Selected health areas of focus for men, by state of physical health, 2022
                                • Brits are cutting down on the booze
                                  • Figure 30: GNPD examples of low/no-alcohol drink alternatives, 2022
                              • Men’s Approach to Health

                                • Males show a reluctance to go to the doctors
                                  • Figure 31: Male health behaviours, 2022
                                • A preventative health approach prompts good health behaviours
                                  • Boosting SPF usage among males is critical
                                    • Young males are willing to pay the price for good health
                                      • Figure 32: Selected male health behaviours, by age, 2022
                                  • Openness to Talk about Health Issues

                                    • Males are most comfortable opening up about physical health issues
                                      • Figure 33: Level of comfort discussing health issues with a doctor, 2022
                                    • Older males more open to talk
                                        • Figure 34: Level of comfort discussing selected health issues with a doctor, by age, 2022
                                      • Break the taboo around sexual health
                                        • Figure 35: Level of comfort discussing sexual and reproductive health with a doctor, by age, 2022
                                    • Interest in Health Aids

                                      • Smart trackers are expanding their functionality
                                        • Figure 36: Interest in health aids, 2022
                                      • Personalisation can increase value of health products
                                        • Millennials and fathers seek shortcuts to good health
                                          • Figure 37: Interest in selected health aids, by generation, 2022
                                        • Fertility-tracking apps could be the future
                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                            • Abbreviations
                                              • Consumer research methodology

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