UK Men’s Health Market Report 2022

The UK Men’s Health Market Report identifies the state of men’s physical and mental health, factors that cause men to experience stress and anxiety and the impact of the cost of living crisis on the men’s health market. This report covers the UK men’s health market size, market forecast, market segmentation and future men’s health market trends.

Current Landscape of the Men’s Health Market

High inflation is having a serious and direct impact on consumers’ budgets and will have a knock-on effect on British lifestyles and the men’s health market. The cost of living crisis will cause increased financial difficulty for millions of men, with noticeable implications for their physical and mental health. Mintel’s men’s health market report confirms that financially struggling males are significantly more likely to report poor physical and mental health than those in more secure financial positions.

Men’s Health Market Share and Key Industry Trends

The income squeeze also means male consumers will have to reconsider their priorities and make tough purchasing decisions. Brands that operate in the men’s health market can help them navigate the current economic situation by offering cheaper and healthier options where possible. Fitness clubs and supermarkets could help by reducing, or even just locking, prices on healthy food and drink options and exercise memberships. This will display a concerted effort to help customers make the best choices for their health through difficult times.

• 50% of UK males describe their physical health as ‘somewhat healthy’.
• 31% of UK males agree that their finances cause them ‘stress’ or ‘anxiety’.
• 82% of UK males agree that they would only go to the doctors if they felt ‘really unwell’.
• 12% of men agree that they would feel uncomfortable talking to a doctor about their mental health.

Future Men’s Health Market Trends

Future opportunities in the men’s health market will be dominated by products and services that can improve male mental health. For example, campaigns that destigmatise mental health and provide tailored support for male-specific concerns, such as managing finances and relationship support, while being integrated with general stress and wellbeing support.

To discover more about the UK Men’s Health Market Report 2022, read our UK Attitudes Towards Eating Healthy Market Report 2022, or take a look at our extensive Health and Wellness Market Research.

Quickly Understand

• Men’s health market trends and factors that are impacting the men’s health market.
• State of men’s physical and mental health and how the cost of living has impacted that.
• The factors causing men to experience stress and anxiety.
• Health areas of focus for men and men’s approach to their health.
• Males’ openness to talk about health issues with a doctor.
• Explores the men’s health market share and size.

Covered in this Report

Brands: CALM, Joe Wicks, Dave, Better Help, Mindler, Gymshark.

Expert Analysis from a UK Health Market Specialist

This report, written by Francesca Smith, a leading analyst in the Health and Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends in the UK men’s health market and add expert context to the numbers.

Rapidly rising inflation and the effect it is having on household finances will have unavoidable implications for men’s health. Financial concerns will be exacerbated, putting many under increased stress, while the focus on price will mean some consumers have to opt for cheaper, and typically less healthy, choices. Although it is becoming increasingly difficult for brands to lower prices, any support they can give to males to navigate the cost of living crisis will prove they are serious about supporting men’s health.”

Francesca Smith
Research Analyst