2025
9
UK Menswear Market Report 2025
2025-03-24T14:02:23+00:00
REP297BD7C4_7DEA_4EA4_99F4_AAA7BFA8CAB2
2195
180782
[{"name":"Clothing","url":"https:\/\/store.mintel.com\/industries\/fashion\/clothing"}]
Report
en_GB
Our menswear industry analysis shows that quality and versatility are top of mind for shoppers. As a result, we see retailers tapping into this interest, offering more premium brands and…

UK Menswear Market Report 2025

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The menswear market landscape is shifting. Over half of male shoppers are prioritising leisure activities over clothing. This presents a significant challenge for brands competing for attention in an increasingly experience-driven market.

Menswear Industry Analysis — Current Landscape

For many men, buying clothes is more than just a necessity — it’s a chance to treat themselves. This strong emotional connection highlights the ongoing importance of clothing even when the economic outlook is rather bleak. It’s not just about what’s worn, but how it makes them feel.

There is an opportunity in the UK menswear market to engage younger buyers who desire premium products. Trends like “Quiet Luxury” are gaining traction, with styles that aren’t tied to a specific season and include versatile designs.

Meanwhile, innovations like personalised styling services, smart fitting rooms, and sustainable repair options offer retailers new ways to build customer loyalty. These developments offer compelling ways for brands to build a lasting relationship with buyers and stand out in a competitive landscape.

Menswear Market Statistics

  • Consumer Preferences: Mintel’s menswear industry analysis has found that 38% of buyers prioritise quality when making purchasing decisions.
  • Menswear Market Size: Between 2024 and 2029, the menswear market is expected to grow by 8.3% long-term.

Menswear Market Analysis — What’s Inside?

Key Topics Analysed in this Report

  • The short-, medium- and long-term impact of the cost of living crisis on the UK menswear market.
  • Menswear market purchasing behaviour.
  • Key purchase factors, including a comparison to the last 12 months, with quality remaining a top priority.
  • Shoppers’ interest in improving the in-store and online shopping experiences.
  • Consumers’ evolving shopping behaviours, including shifts in spending habits, prioritisation of other categories, and concerns about the seasonality of fashion.

Meet the Expert Behind the Analysis

This report is written by Bridget McCusker, Research Analyst, focusing on home retail reports. Originally from Boston, US, Bridget holds a BSc in International Trade & Marketing for the Fashion Industries from the Fashion Institute of Technology. She relocated to London in 2021 to pursue her MSc in Global Affairs at King’s College London.

Our menswear industry analysis shows that quality and versatility are top of mind for shoppers. As a result, we see retailers tapping into this interest, offering more premium brands and ranges.

Black and white photograph of Bridget McCusker, Research Analyst at Mintel.
Bridget McCusker
Research Analyst

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  1. EXECUTIVE SUMMARY

    • Opportunities for the menswear market
    • Unlocking the social power of in-store shopping
    • Retailers can use repairs and alterations…
    • … to drive interest in investment pieces
    • Retailers can revolutionise the fitting room experience…
    • … by investing in smart technology
    • Market dynamics and outlook
    • Market size and forecast
    • Market predictions
    • 2025 will see softer spend for menswear
    • What consumers want and why
    • Most men buy new clothes
    • Graph 1: condition of clothing purchased in the last 12 months, 2025
    • In-store visits grow in popularity
    • Graph 2: how men bought clothing in the last 12 months, 2021-25
    • Higher-end stores struggle in 2024
    • Graph 3: types of retailers where men bought clothing in the last 12 months, 2021-25
    • Quality and versatility matter most to men
    • Graph 4: most important factors when buying clothing to men, 2025
    • Technology can elevate the in-store experience
    • Graph 5: interest in innovations in stores when shopping for men, 2025
    • Convenience is a key driver for shopping online
    • Graph 6: interest in innovations when shopping for clothing online for men, 2025
    • Buying clothes is considered a treat for many
    • Graph 7: clothes shopping behaviours, 2025
    • Retailer activity
    • Menswear retailers are investing in their store estates
    • Graph 8: leading menswear retailers, growth in spend and customers, 2023-25
  2. MARKET DYNAMICS

    • Market size
    • Consumer spending on menswear grew 4.1% in 2024 to £16.2 billion
    • Graph 9: consumer spending on menswear, 2019-24
    • Market forecast
    • Consumer spending on menswear will be soft in 2025
    • Growth will remain consistent as quality remains important
    • Market drivers
    • Overall inflation has fallen since 2023
    • Graph 10: overall CPIH and garment inflation rate, 2024-25
    • An ageing population must be navigated by retailers
    • Graph 11: age structure of the population in mid-2022 and the projected age structure in mid-2032, 2022-32
    • Older men most financially secure while younger men feel confident in their finances
    • Graph 12: current financial situation, by gender and age, 2025
    • Men feel the price rises less than women…
    • Graph 13: issues impacting consumers over the last two months, by gender, 2025
    • … as they are more confident about their financial situation
    • Graph 14: financial confidence over the coming year, by gender, 2025
    • Graph 15: consumer perception of the state of the cost of living crisis in the UK , by gender, 2025
  3. WHAT CONSUMERS WANT AND WHY

    • What they buy
    • Purchasing in Q4 2024 remains subdued
    • Graph 16: fashion items men have purchased in the last three months, 2021-24
    • Purchasing in Q4 2024 remains subdued
    • Graph 17: fashion items men have purchased in the last three months, 2021-24
    • Jeans and trousers remain most popular amongst men
    • Graph 18: clothing items men have purchased in the last three months, 2021-24
    • Denim continues to grow
    • Men spend more than women per shopping trip
    • Graph 19: amount spent on clothing items on last shopping trip, by gender, 2024
    • Younger men are buying more than three items
    • Graph 20: number of clothing items purchased on last shopping trip, by gender, 2024
    • Nostalgia taps interest of vintage fashion
    • Graph 21: condition of clothing purchased in the last 12 months, by generation, 2024
    • Low earners are becoming more savvy with a growing tendency to shop second-hand
    • Who buys?
    • Gen Z and Millennials continue to drive purchasing
    • Graph 22: who buys clothes, by generation, 2024 and 2025
    • Menswear shoppers are increasingly influenced by luxury brands, leading to a greater emphasis on quality and fit
    • Highest earners most likely to buy new
    • Graph 23: who buys clothes, by household income, 2025
    • How they shop
    • Both channels are key for men
    • Graph 24: how men bought clothing in the last 12 months, 2025
    • In-store visits rise in popularity
    • Graph 25: how men bought clothing in the last 12 months, 2021-25
    • Mobile purchasing is the second most popular channel amongst younger consumers
    • Graph 26: how men have bought clothes in the last 12 months, by generation, 2025
    • Live-shopping an opportunity to create a community for consumers
    • The social aspect of in-store shopping is important
    • Where they shop
    • High-priced high street and luxury retailers have seen a drop in male shoppers
    • Graph 27: types of retailers where men bought clothing in the last 12 months, 2021-25
    • Gen Zs are keen online-only retailers
    • Graph 28: types of retailers where men have bought clothing in the last 12 months, by generation, 2025
    • Middle earners are more inclined to shop at a multitude of retailers for menswear
    • Graph 29: demographic profile of types of retailers used by male clothing shoppers, by age and household income, 2025
    • Retailers can push their premium offerings, as high earners more inclined to spend
    • Graph 30: types of retailers where men have bought clothing in the last 12 months, by financial situation, 2025
    • Represent opens its first flagship store in Manchester
    • Mid-earners seek value when shopping for menswear
    • Recent and future clothes shopping behaviour
    • Quality and versatility are most important to men
    • Graph 31: most important factors to men when buying clothing, 2025
    • Younger men are most concerned about quality and versatility when it comes to clothes shopping
    • Young men are shopping savvily
    • Graph 32: most important factors when buying clothing to men, by generation, 2025
    • In-store interest
    • Technology can enhance the in-store experience
    • Technology in the fitting room makes shopping easier
    • H&M opens ‘smart’ stores
    • Young men are interested in personal styling services
    • Graph 33: interest in innovations in stores when shopping for clothing, 2025
    • Retailers look to extend clothing lifecycles by offering repair services
    • Arket launches repair and alteration service with SOJO
    • Online interest
    • Convenience is a key driver for shopping online
    • Digital product passports can support concerns over the environment
    • “Alexa, Which Levi’s Jeans Fit Me Best?”
    • 16-24s are interested in receiving online clothing orders via rapid delivery services
    • Graph 34: interest in innovations when shopping for clothing online for men, by age group, 2025
    • AI can make an easier online shopping experience
    • Clothing shopping behaviours
    • Clothes purchasing is seen as a treat
    • Premium appeals to younger men
    • Graph 35: willingness to purchase premium items from retailers I frequently shop with than those I don’t, by generation, 2025
    • Retailers invest in menswear
    • Social media fuels clothing shopping for young men
    • Leisure is more of a priority for male clothing shoppers
    • Graph 36: spending on leisure activies is more of a priority to me than buying clothing, by generation, 2025
    • Male clothing shoppers hold concerns over stock at retailers
    • Graph 37: male clothing shoppers’ sentiment towards retailers’ stock, by age group, 2025
    • High earners are buying beauty products
    • Graph 38: male clothing shoppers’ sentiment towards buying beauty products is more of a priority than buying clothing, by income group, 2025
  4. RETAILER ACTIVITY

    • Launch activity and innovation
    • Comparing leading menswear retailers
    • Menswear retailers are investing in their store estates
    • Graph 39: leading menswear retailers, growth in spend and customers, 2023-25
    • Menswear retailers invest in the in-store experience and hone in on casualwear
    • Brands invest into menswear
    • A tailored approach can help men feel even more comfortable in their clothes
    • Retailers are adding services to enhance the customer experience
    • Farah launches unisex collection
    • Advertising and marketing activity
    • Ad spend on men’s fashion falls in 2024
    • Graph 40: total above-the-line, online display and direct mail advertising expenditure on men’s fashion, 2020-24
    • Represent ramps up invest in ad spend for 2024
    • M&S taps into festive spirit with Mark & Spencer
    • Digital ad spend dips in 2024
    • Graph 41: total above-the-line, online display and direct mail advertising expenditure by media type, 2020-24
    • Asos launched a new brand platform that celebrates the moments, places and objects behind the latest fashion trends.
    • Vinted launches first-ever brand platform aimed at strengthening its presence in the second-hand market
  5. APPENDIX

    • Market forecast data and methodology
    • Market size and forecast
    • Market forecast and prediction intervals (value)
    • Forecast methodology
    • Report scope and definitions
    • Market definition
    • Abbreviations and terms
    • Infegy Atlas – coverage
    • Consumer research methodology
    • Nielsen Ad Intel coverage
    • Snoop SpendMapper methodology

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