UK Menswear Market Report 2024
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Mintel’s UK Menswear market report helps you to understand the broader men’s fashion industry trends and consumer behaviour. Featuring insight into UK menswear market size and market projections, alongside in-depth analysis of consumer attitudes and shopping habits. Use Mintel’s market intelligence to understand the latest trends and menswear market opportunities. Read on to discover our insights and learn more about our men’s clothing market report.
The cost of living crisis has led to caution around spending and while men have adopted some savvy shopping behaviours, the market has been more resilient than womenswear. While men bought fewer items in the first quarter of 2024, they spent more per shopping trip, particularly young men aged 16-34 who are keen fashion buyers. As men are more optimistic about their finances in the next 12 months than women, this will help drive sales of men’s clothing.
An ageing population is a threat to the market as older men are low purchasers of clothes. As men aged 55+ are more likely to be obese, there is a gap in the market for more engaging menswear options for extended sizing aimed at this older demographic.
Major sporting events such as the Summer Olympics 2024 to be held in Paris and the UEFA Euro 2024 tournament in Germany present big opportunities for men’s fashion brands. One fifth of men aged 16-34 bought fashion items for a sporting event during summer 2023, making this a key focus for menswear and sportswear brands.
Given that men are more likely to buy from online-only retailers, there are huge benefits to using the latest online fit tools and AI to help improve fit options for men. Young men, who are the main fashion buyers, are keen to use AI for recommendations when buying clothes.
Purchase the full report for a complete overview of the UK Menswear market, including market dynamics, consumer insights and expert analysis and recommendations. Readers of this report may also be interested in Mintel’s UK Clothing Retailing Market Report.
This report examines the UK menswear retail market for consumers aged 16 and over. It includes men’s outerwear, but excludes underwear, footwear and jewellery. Readers interested in these topics should look at Mintel’s UK Underwear Market Report, UK Footwear Retailing Market Report, or UK Jewellery and Watches Retailing Market Report.
Tamara Sender Ceron has over 12 years of expertise in analysing changing consumer behaviour, industry trends and key innovations in fashion retail. She regularly presents to clients and talks to the media to help them understand the latest developments in the fashion market. She has a background in business journalism and a BA (Hons) in French and Spanish.
High rates of obesity among men mean improving menswear sizing and fit is key to driving sales, with help from new online size recommendation tools.
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.