UK Menswear Market Report 2025
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The menswear market landscape is shifting. Over half of male shoppers are prioritising leisure activities over clothing. This presents a significant challenge for brands competing for attention in an increasingly experience-driven market.
For many men, buying clothes is more than just a necessity — it’s a chance to treat themselves. This strong emotional connection highlights the ongoing importance of clothing even when the economic outlook is rather bleak. It’s not just about what’s worn, but how it makes them feel.
There is an opportunity in the UK menswear market to engage younger buyers who desire premium products. Trends like “Quiet Luxury” are gaining traction, with styles that aren’t tied to a specific season and include versatile designs.
Meanwhile, innovations like personalised styling services, smart fitting rooms, and sustainable repair options offer retailers new ways to build customer loyalty. These developments offer compelling ways for brands to build a lasting relationship with buyers and stand out in a competitive landscape.
Key Topics Analysed in this Report
This report is written by Bridget McCusker, Research Analyst, focusing on home retail reports. Originally from Boston, US, Bridget holds a BSc in International Trade & Marketing for the Fashion Industries from the Fashion Institute of Technology. She relocated to London in 2021 to pursue her MSc in Global Affairs at King’s College London.
Our menswear industry analysis shows that quality and versatility are top of mind for shoppers. As a result, we see retailers tapping into this interest, offering more premium brands and ranges.
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