Mintel’s UK Menswear market report helps you to understand the broader men’s fashion industry trends and consumer behaviour. Featuring insight into UK menswear market size and market projections, alongside in-depth analysis of consumer attitudes and shopping habits. Use Mintel’s market intelligence to understand the latest trends and menswear market opportunities. Read on to discover our insights and learn more about our men’s clothing market report.
Key Issues Covered In This Report
- The short-, medium- and long-term impact of the cost-of-living crisis on menswear purchasing.
- What clothes sizes men buy and attitudes to sizing and fit when shopping.
- How retailers can drive more frequent shopping and interest in online fit technology and the use of AI for recommendations.
- Men’s changing clothes shopping behaviours including the rise of resale, interest in quiet luxury and interest in sports collaborations.
UK Menswear Market – Current Landscape
The cost of living crisis has led to caution around spending and while men have adopted some savvy shopping behaviours, the market has been more resilient than womenswear. While men bought fewer items in the first quarter of 2024, they spent more per shopping trip, particularly young men aged 16-34 who are keen fashion buyers. As men are more optimistic about their finances in the next 12 months than women, this will help drive sales of men’s clothing.
- UK menswear market size: Consumer spending on menswear grew 3.9% in 2023 to £15.6 billion.
Menswear Consumer Trends and Market Opportunities
An ageing population is a threat to the market as older men are low purchasers of clothes. As men aged 55+ are more likely to be obese, there is a gap in the market for more engaging menswear options for extended sizing aimed at this older demographic.
Major sporting events such as the Summer Olympics 2024 to be held in Paris and the UEFA Euro 2024 tournament in Germany present big opportunities for men’s fashion brands. One fifth of men aged 16-34 bought fashion items for a sporting event during summer 2023, making this a key focus for menswear and sportswear brands.
Given that men are more likely to buy from online-only retailers, there are huge benefits to using the latest online fit tools and AI to help improve fit options for men. Young men, who are the main fashion buyers, are keen to use AI for recommendations when buying clothes.
Purchase the full report for a complete overview of the UK Menswear market, including market dynamics, consumer insights and expert analysis and recommendations. Readers of this report may also be interested in Mintel’s UK Clothing Retailing Market Report.
Report Scope
This report examines the UK menswear retail market for consumers aged 16 and over. It includes men’s outerwear, but excludes underwear, footwear and jewellery. Readers interested in these topics should look at Mintel’s UK Underwear Market Report, UK Footwear Retailing Market Report, or UK Jewellery and Watches Retailing Market Report.
Meet The Expert
Tamara Sender Ceron has over 12 years of expertise in analysing changing consumer behaviour, industry trends and key innovations in fashion retail. She regularly presents to clients and talks to the media to help them understand the latest developments in the fashion market. She has a background in business journalism and a BA (Hons) in French and Spanish.
High rates of obesity among men mean improving menswear sizing and fit is key to driving sales, with help from new online size recommendation tools.
Tamara Sender Ceron
Associate Director, Fashion Retail
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Executive Summary
- Opportunities for the Menswear market
- Market dynamics and outlook
- Graph 1: overall CPIH, garment CPIH and garment by gender CPIH, 2023-24
- Graph 2: prevalence of overweight and obesity, by gender, by age group, 2021
- What consumers want and why
- Graph 3: how men bought clothing in the last 12 months, 2020-24
- Graph 4: types of retailers where men bought clothing in the last 12 months, 2024
- Graph 5: clothing sizes men typically buy, 2024
- Graph 6: attitudes to sizing and fit, 2024
- Graph 7: solutions to help drive more-frequent shopping, 2024
- Graph 8: current and future shopping behaviours, 2023
- Retailer activity
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Market Dynamics
- Market size
- Graph 9: consumer spending on menswear, 2018-23
- Market forecast
- Graph 10: consumer spending on clothing and accessories, 2009-14
- Macro-economic factors
- Graph 11: overall CPIH, garment CPIH and garment by gender CPIH % change, 2023-24
- Graph 12: consumer behaviours in the last three months and planned to do over the next three months, 2024
- Graph 13: projected population levels, by age group, 2023-2033
- Graph 14: current financial situation, by gender and age, 2024
- Graph 15: consumer impact of issues over the last two months, by gender, 2024
- Graph 16: impact of interest rates on financial situation over the next year, by gender, 2024
- Graph 17: impact of price factor on financial situation over the next year, by gender, 2024
- Graph 18: prevalence of overweight and obesity, by gender, by age group, 2021
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What Consumers Want and Why
- What they buy
- Graph 19: fashion items men have purchased in the last three months, 2024
- Graph 20: clothing items men have purchased in the last three months, 2024
- Graph 21: amount spent on clothing items on last shopping trip, by gender, 2024
- Graph 22: number of clothing items purchased on last shopping trip, by gender
- Who buys?
- Graph 23: who buys clothes, by generations, 2024
- Graph 24: who buys clothes, by household income, 2024
- How they shop
- Graph 25: how men bought clothing in the last 12 months, 2024
- Graph 26: how men bought clothing in the last 12 months, 2020-24
- Graph 27: how men have bought clothes in the last 12 months, by generation, 2024
- Graph 28: how men bought clothing by age group, 2024
- Where they shop
- Graph 29: types of retailers where men bought clothing in the last 12 months, 2024
- Graph 30: types of retailers where men bought clothing in the last 12 months, 2020-24
- Graph 31: types of retailers where men have bought clothing in the last 12 months, by generation, 2024
- Graph 32: where men have bought clothing in the last 12 months, by household income, 2024
- Clothing sizes purchased
- Graph 33: clothing sizes men typically buy, 2024
- Graph 34: clothing sizes men typically buy, 2024
- Attitudes to sizing and fit
- Graph 35: attitudes to sizing and fit, 2024
- Graph 36: attitudes to sizing, by generations, 2024
- Graph 37: attitudes to sizing, by household income, 2024
- Driving more-frequent shopping
- Graph 38: solutions to help drive more-frequent shopping, 2024
- Graph 39: men’s agreement that better in-store availability of all clothing sizes would encourage them to shop more frequently, by generations, 2024
- Clothes shopping behaviours
- Graph 40: clothes shopping behaviours, 2024
- Graph 41: male consumers who have bought fewer, but better-quality clothes in the last 12 months, by generation, 2024
- Graph 42: consumers who waited to buy clothes until they were discounted, by household income, 2024
- Graph 43: consumers who have bought sports clothing from a fashion retailer, by generation, 2024
- Graph 44: male consumers who have bought and sold second-hand clothes in the last 12 months, by age group, 2024
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Retailer Activity
- Launch activity and innovation
- Advertising and marketing activity
- Graph 45: total above-the-line, online display and direct mail advertising expenditure on men’s fashion, 2020-23
- Graph 46: total above-the-line, online display and direct mail advertising expenditure on menswear, by media type, 2020-23
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Brand Research
- Graph 47: attitudes towards selected brands, 2024
- Graph 48: brand personality – macro image of selected brands, 2024
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Appendix
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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